Customer Service Sales Executive

Anthony DiRocco

***********@*****.*** 310-***-****

ADMINISTRATIVE EXECUTIVE

Goal-oriented Administrative Sales Executive with B2B+B2C food import, and distribution sales. Proven ability to source, close, manage teams and foster relationships.

Key Competencies:

• Sales and Price Negotiations • Sales Staff and Broker Training/Management • Perishable Import Logistics

• Analytical Financial Skills • Product Development

• Proficient in Spanish • Knowledge of Italian

Platform Skills: Microsoft Suite (Excel, PowerPoint, Word), CRM, QuickBooks, Google Suite, Salesforce

PROFESSIONAL EXPERIENCE

Marc Daniel Foods, Rancho Palos Verdes, CA 8-2022 to Present

Sales & Marketing Consultant

Developed and implemented accounting system for two seafood importers resulting in a 30% reduction in labor costs

Automated sales process functions through QuickBooks reducing processing time by 25%, reducing operator errors by 20%, and improving inventory control

Provided market research used in development of value-added items

Developed value-added seafood items

Sold more than $2.5 million of frozen tuna and mahi portions

Provided accounting services for seafood importer

Kasmart USA Inc., Torrance, CA 6-2021 to 10-2022

Sales Manager

Spearheaded initial sales of fresh Mexican Uni to Sushi focused Asian distributors establishing

$1 million in new sales to a customer type never sold before by Kasmart

Introduced new seafood vendors/producers from Asia to fill product shortages from traditional vendor’s which increase sales in those items of more than 50%

Established a joint venture, which included financing, selling fresh fish from Ecuador, a country from which Kasmart was not importing, in order to alleviate product shortages

Created program sales for Live Mexican Oysters and Frozen Mexican Oysters on the Half Shell in order to justify company purchase of oyster farming facility in Mexico resulting in more than 2,000 cases of demand each week

Developed and presented fresh snapper sales program to major national foodservice wholesaler securing new business in another class of trade which Kasmart had not sold prior, representing 4,000 lbs. per week

Secured new weekly spot market customers for fresh Mexican Fish assuring placement of fish of 6,000 to 8,000 lbs.

Authored Strategic Marketing Plan for existing items and new items in development which guided sales activities

Supervised product development of new value-added items and identified necessary production equipment

Created marketing materials in four languages for distributor sales presentations to end users

Marc Daniel Foods, Rancho Palos Verdes, CA 2-2015 to 5- 2021

Sales & Marketing Consultant

Established company to consolidate the import, sales, marketing, and logistics

operations for 3 different small to medium overseas seafood producers who needed to place their product in the US Market but did not have the critical mass to justify opening/maintaining a US based company

Uncovered 25% cost reduction of sales, marketing, and logistic expenses for overseas producers that utilized company services instead of maintaining their own US offices

Achieved pre-harvest placement of 2 million lbs. of fresh salmon

Attained program sales of 1.5 million lbs. of frozen salmon portions

Confirmed private label sea bass portion business of 1.25 million lbs.

Developed value added dried seafood line targeted towards the Hispanic Market with margins more than 70%

Added product line of dry Spices from India with sales of more than $2 million and gross margins of 25%

Initiated importation and sales of 1 million lbs. of dried chili from India

Anthony DiRocco ***********@*****.*** 310-***-**** Page 2

Fish Is Life, Rolling Hills Estates, CA 5-2013 to 1-2015

Director of Sales

Hired to sell 500,000 overseas frozen inventory of Sri Lankan tuna producer that had to stop production due to lack of demand in a collapsed market, sold Sri Lankan tuna inventory in less than 5 months at above market prices by differentiating product from the competition by histamine testing methods and quality control

Established private label CO tuna business with four major accounts totaling more than $8 million

Created fresh tuna business placing parent company’s fish in oversupplied market conditions

Added frozen mahi portions to line of products decreasing dependency on just one product line

Developed sales which exceeded tuna producer’s production ability

Provided FDA recall and automatic detention status guidance which enabled parent company to be able to export product to the US

EDUCATION

American Graduate School of International Management, Thunderbird Campus, Glendale, AZ

Master of International Management

California State University, Long Beach, California

Business Administration, Major: Marketing

Bachelor of Science

Universita` Italiana, Per Stranieri

Perugia, Italy

Summer Italian Language Program

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