Project Manager Product Marketing

LILLIAN FLORES

* ******** ****, *********, ************* 01821 617-***-**** ************@*****.*** www.linkedin.com/in/lilliantflores

SUMMARY

Comprehensive experience in executing and managing marketing programs that generate demand for products, drive revenue, and build brands. Skillfully coordinates with consultants, technical experts, and development managers on planning product launches, event strategies, business development, and communications strategy. A creative leader and analytical thinker, who makes decisions to benefit the financial position of the company and obtain lasting results.

Team-Building and Leadership Objective Problem-Solver Practical Troubleshooter Passionate DEI Champion

TECHNICAL SKILLS

Seismic WordPress Sitecore Pardot HubSpot SFDC (Salesforce) Eloqua Google Analytics Tableau Heap Analytics

LinkedIn Tableau Adobe Analytics Sprinklr Doubleclick Cognos Facebook Google Spreadsheets Photoshop Illustrator InDesign Microsoft Stream Camtasia Python Microsoft 365

EXPERIENCE

ASPEN TECHNOLOGY, INC., Bedford, Massachusetts Senior Content Manager, 2019-2024

Collaborated closely with Product Management to design and execute effective marketing programs aimed at enhancing partner engagement and experience.

Performed as Senior Project Lead for administration and improvement of content management tools.

Worked closely with Sales Enablement, spearheading tailored marketing campaigns that increased lead engagement by 15%.

Maintained analytics and delivered quarterly reports to management teams. Worked closely with the leadership team to report on successes and areas for improvement. Also developed year statistics to present to senior leadership.

Developed metrics to assess digital marketing campaign success, priorities and opportunities.

Developed and executed strategic marketing initiatives that supported partner engagement, leading to a 20% increase in partner program participation.

Designed and launched digital marketing campaigns to enhance the visibility of partner offerings, optimizing online presence and engagement metrics.

ASPEN TECHNOLOGY, INC., Bedford, Massachusetts Senior Knowledge Management Analyst, 2018

Led a project for administration and improvements of content management tools.

Created KPIs that aligned with content management team objectives.

Developed and executed integrated marketing campaigns, targeting key accounts, enhancing client engagement, and generating a measurable increase in the sales pipeline.

Oversaw marketing campaign reporting across audiences and channels. Built and maintained reporting dashboards to ensure prompt, accessible and accurate output of data. Build dashboards and reports that were analyzed and shared with team managers.

NXSTAGE, Lawrence, Massachusetts Consultant, Senior Digital Manager, 2016-2017

Optimized marketing automation and digital lead qualification and nurturing processes.

Acted as digital campaign advisor to the marketing program and content owners across company business units.

Developed and executed integrated marketing campaigns that targeted key accounts, enhancing client engagement, and generating a measurable increase in the sales pipeline.

Created dashboards and reports. Led monthly meetings with teams to communicate results and distill priorities and opportunities.

Evaluated new technologies and add-on applications to improve and optimize digital marketing campaign performance.

Directed day-to-day e-mail marketing activities, including development of e-mail content, e-mail campaign setup, scheduling, testing, tagging, list management, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.

Educated, developed, and executed digital marketing campaigns, utilizing marketing automation tools.

Trained and developed the staff on the best digital marketing practices, strategies, and techniques.

LINGUISTICS SYSTEMS, INC., Cambridge, Massachusetts Consultant, Acting Marketing Director, 2014-2016

Crafted and executed marketing programs aimed at customers and prospects.

Researched, designed, tested, and tracked projects.

Utilized marketing automation software to launch and monitor projects.

Developed KPI processes and metrics to evaluate performance of campaign success year over year.

Oversaw creation and segmentation of contact lists, and reviewed proposals for new business.

ADDITIONAL EXPERIENCE

COLUMBIA MANAGEMENT, Boston, Massachusetts, Consultant, Senior Digital Manager, 2013-2014. Collaborated with the marketing team and business partners on development of news and online content for the Columbia Management Learning Center site (required working in the content management system). Worked with copywriters, designers, traffic managers, production team, and compliance managers to produce high-quality output and train the content delivery team.

BLUE CROSS BLUE SHIELD OF MASSACHUSETTS, Quincy, Massachusetts, Consultant, Senior Multicultural and Promotions Director, 2012-2013. Served as account executive, with responsibility for developing marketing communications and promotions targeted to the Hispanic market.

EDUCATION

EMERSON COLLEGE, Boston, Massachusetts

M.A., Organizational Communications

UNIVERSITY OF PUERTO RICO, Mayagüez, Puerto Rico

B.B.A., Business Administration

B.A., English Literature

CERTIFICATIONS AND PROFESSIONAL DEVELOPMENT

Women in Leadership Certificate Program, Cornell University

Content Marketing Certified

E-Mail Marketing Certified

Inbound Marketing Certified

Social Media Certified

Unconscious Bias Awareness to Action

Facing Racism and Emotional Tax

Understanding Gender Equity

Unlocking the Potential of Women

LANGUAGES

Fluent in Spanish.

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