Marketing Manager Los Angeles

Matthew Patterson

Los Angeles, CA ***** • 213-***-**** • ********************@*****.***

portfolio: mrmattpatterson.com

Summary

Marketing Manager with a proven track record of generating high-visibility campaigns and assets, managing consumer relations strategies, and overseeing project workflows for fast-growing media start-ups and large entertainment companies.

Creative Marketing Strategy & Analysis Interactive Digital Marketing Asset Management & Creation Product Manager Direct to Consumer Marketing Photoshop, Keynote, Excel, HubSpot, Salesforce

Experience

Ooze Productions, Los Angeles, CA

Marketing Manager (freelance), January 2021 – present

●Managing Director of FAST startup set to launch an indie-focused Live Tabletop RPG channel with indie publishers and talent.

●Co-founder and Director of Marketing of SaaS B2B software startup Brands Facing Camera. Created UX/UI, WordPress, business plan, identity package, graphic design, and copywriting.

●Won multiple awards for marketing and producing original feature films, documentaries, and live stage shows. Oversaw international distribution on various SVOD and AVOD platforms, including Amazon Prime, Apple TV+, Google Play, and Tubi.

Samsung TV Plus Los Angeles, CA

Content Manager (Contract), December 2022 – February 2024

●Managed team tasked to create 340 original shows for Samsung TV Plus' FAST Channel, Conan O’Brien TV constructed from legacy catalog content. Became service’s top performer for one year.

●Responsible for content creation, Standards and Practices reviews, descriptive product copy, metadata, and fulfilling content requests from creators, the studio, and advertising partners.

Warner Bros. Studios, Burbank, CA

Associate Marketing Manager, May 2011 – December 2020

Oversee brand marketing plans targeting fan-forward audiences with digital and print ads, CRM emails, podcasts, PR, and social media to launch multiple direct-to-consumer brands of current and catalog WB, DC Comics, HBO, and BBC titles. Developed and managed marketing strategy for studios’ first subscription streaming (SVOD) service. Wrote creative briefs and managed cross-functional teams of copywriters, editors, designers, and social media managers to coordinate the delivery of on-time and accurate marketing assets.

●Created and managed WB’s top-performing CRM newsletter with an average of 300k opens and a 3.6% CTR per bi-weekly send.

●Implemented cost-saving production and marketing programs that led to 92% profitability across all title releases, maintaining a 60% weighted average margin.

●Responsible for over 50 social accounts across Facebook, Twitter, YouTube, and Instagram, including planning, execution, and both paid and organic promotions.

●Grew studio YouTube Channel from 1k subscribers to 350k in five years.

●Tracked social media post-performance to direct sale results using tracking links and advanced social media management tools, including Sprinklr and Bottlenose.

●Developed and executed a comprehensive print and A/V marketing campaign for the Manufactured-On-Demand specialty label, Warner Archive Collection.

●Cut customer acquisition cost by 75% ($23) compared to SVOD/OTT industry norm.

●Produced over 50 comic-convention programs to support DC and genre releases directly tied to a trackable 40% uplift in sales.

●Closed partner marketing deal with GIPHY, leading to 10B+ impressions and 100M+ click-throughs to the company’s Point of Purchase website.

●Produced over 300 episodes of WB’s longest-running podcast, Warner Archive, a brand marketing initiative that promoted our active release slate and averaged over 10k listeners per episode.

●Developed a micro-influencer program that generated $1MM in sales over 6 months.

Education

Bachelor of Arts in Film Studies, Vassar College, Poughkeepsie NY

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