Social Media Digital Marketing

Zoe Rangel

Dallas, TX

325-***-**** **********@*****.*** www.linkedin.com/in/zoe-rangel

Strong foundation in business marketing, exceptional communication skills, and a proven ability to foster brand awareness and engagement. Experienced in media relations, crafting compelling campaigns, and building lasting client relationships. Adept at leveraging analytical tools to optimize strategies and ensure measurable outcomes. Passionate about connecting brands with their audiences through innovative storytelling and strategic outreach. Skilled in managing cross-functional teams, developing risk mitigation strategies, and executing social media initiatives to drive growth and enhance organizational reputation, then strategic planning and communication.

Core Competencies:

- Public Relations and Media Outreach

- Strategic Communication and Campaign Development

- Relationship Building and Client Engagement

- Analytical Problem-Solving and Decision-Making

- Digital Marketing and Social Media Strategy

Professional Experience:

Membership Concierge

Life Time Fitness- Part Time, Allen, TX 2024- Present

-Successfully onboarded new lifetime members by facilitating connections with at least two different departments within the first 30 days of their membership, achieving a connection rate of 50-60%.

-Served as the first point of contact for members and guests, exemplifying a hospitality-driven approach to building lasting relationships and enhancing the Life Time Fitness brand experience. Created extraordinary experiences that fostered member loyalty and supported positive word-of-mouth marketing.

-Provided members and guests with updated, accurate information about club programming, events, pricing, and policies, ensuring brand consistency across all touchpoints and strengthening the company's reputation for customer service excellence.

Business Development Associate:

State Farm Insurance Agencies, Midlothian, TX 2023 - Present

- Build and maintain strong customer relationships, leading to a 15% increase in client retention rates by providing personalized insurance solutions and offering proactive policy reviews."

- Generate new business by identifying and qualifying leads, resulting in a 25% increase in sales for auto, home, and life insurance policies through targeted outreach and relationship-building."

- Research market trends to identify opportunities, collaborating with marketing and sales teams to implement growth strategies.

Insurance Underwriting:

Risk Theory, Addison, TX 2022 - 2023

- Formed a more structured approach—such as regular touchpoints, a customer-friendly online portal, and direct communication lines between underwriters and clients—I was able to reduce response times and improve transparency throughout the policy management and application processes.

- Spearheaded the development of efficient department systems, significantly enhancing operational workflows.

- Conducted detailed risk assessments and collaborated with cross-functional teams to devise strategic mitigation plans.

- Managed a portfolio of over 250 dealer inventory policies, ensuring compliance with regulatory standards and submission accuracy.

Underwriting Assistant:

State Farm Insurance Agencies, Irving, TX 2021 - 2022

- Supported underwriters in evaluating insurance applications by reviewing and verifying customer data, financial records, and risk factors to ensure compliance with company policies and industry regulations.

- Managed and processed policy documents, endorsements, and renewals, ensuring accuracy and timely issuance of policies. Collaborated with underwriting teams to ensure all necessary information was gathered and properly recorded

- Acted as a liaison between customers, agents, and underwriters, answering inquiries related to policy status, coverage details, and underwriting decisions. Delivered exceptional service to ensure a smooth and efficient application process.

Sales Associate:

M.A. Patterson Virtual Packaging Company, Grapevine, TX 2021 - 2021

- Elevated social media presence, resulting in a 10% increase in engagement compared to the previous year.

- Expanded client base by 12% through active networking and targeted outreach campaigns.

- Coordinated with cross-departmental teams to ensure timely delivery of client projects, demonstrating excellent organizational and problem-solving skills.

Sales Assistant Internship:

M.A. Patterson Virtual Packaging Company, Grapevine, TX 2018 - 2020

- Provided critical support in preparing accurate mockups and proofing materials for clients.

- Managed order approvals and final checks, ensuring alignment with client specifications and timelines.

Education:

Bachelor of Arts in Business Administration Marketing

University of North Texas, Denton, TX

Graduation Date: August 2021

Technical Skills:

- Microsoft Office Suite (Word, Excel, Outlook)

- Adobe Illustrator

- CRM Platforms (Salesforce)

- Workflow Management Tools

- Google Analytics, Tableau, Microsoft Power BI

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References:

Available upon request.

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