Lifestyle Event Operations Marketing Sales Community Director

TAMI A. PRINCE

Take Ownership, Conquer Challenges, Streamline Processes, Control Expenses, Infuse Excellence, Generate Momentum, Improve Feedback www.linkedin.com/in/tamiprinceprofile ********@*****.*** 989-***-**** PROFESSIONAL EXPERIENCE

COMMUNITY DIRECTOR, Gran Paradiso/KW Property Management Company, Venice, FL 06/2023 to 05/2024 Director of Lifestyle Department for 1935 home, all age Property Owners Association. Liaison to board of directors, management company and residents to re-build solid relationships among stakeholders. Collaborated with lead management to apply firm business routine, alleviate challenge, ensuring delivery of superior service, composure and exceeded expectation. GOALS ACHIEVED: Driven to inspire and encourage a more engaged, respectful and united community. Created and promoted a diverse range of events and activities leading to increased participation and a more vibrant neighborhood. Formed the Fun Squad: volunteer residents to help plan and promote activities, assist with execution and rally community spirit.

• Further developed professional resources of entertainers, sponsors, vendors, business contacts, caterers, suppliers to support well planned resident activities. Planned special expos to generate revenue, market community to homebuyers.

• Enhanced organizational effectiveness by revising room rental policies and improving communication tools. Expanded and refined newsletter, publications, all digital and visual marketing efforts including internal community television channel. LIFESTYLE & MEMBER RELATIONS DIRECTOR, Medley Club SSB/Icon Management, Wimauma, FL 10/2022 to 02/2023 Director of Lifestyle Department and Club Members at 55+ residential community under development. Curated a multi- dimensional events calendar based on review of historical data, resident feedback, requests, attendance levels, which contributed to growth of revenue generating activities for lifestyle program, on-site café and bar. Liaison to builder, board of directors, management company and members. Worked to renew the happiness and contentment level of all members of the club. GOALS ACHIEVED: Ignited community engagement and vigor by revitalizing the lifestyle program, resulting in heightened resident participation and clubhouse visits. Restated beneficial resident communication through content newsletters, weekly informational e-blasts, activity updates, digital displays, QR code links to publications, providing timely and effective distribution of information.

• Contact and planner for member private events. Designed special themes and hired vendors, caterers and entertainment.

• Growth and success of member-led groups by providing proven insight, marketing, recruitment and planning assistance.

• Operational management as manager on duty, opening and closing manager for clubhouse and restaurant facilities. COMMUNITY DIRECTOR, Del Webb LWR/Castle Group, Lakewood Ranch, FL 02/2022 to 08/2022 Director of Lifestyle Department at developing 55+ residential community with 1,200 homes. Liaison to builder, board of directors, management company and residents to keep all parties looped. Orchestrated unique and engaging events by leveraging a network of honed resources, fostering a dynamic social environment. GOALS ACHIEVED: Reversed pandemic effects by rebuilding and implementing a comprehensive lifestyle strategy that invigorated the community and kept residents informed, moving, learning, socializing. Teamed with on-site restaurant manager to plan profitable food, beverage and entertainment events to supplement culinary and lifestyle department revenue streams.

• Maximized well-rounded activity offerings for residents. Liaison to 60 resident led interest groups and chartered social committee. Scheduled, supervised substantial selection of fitness classes. Regulated vendors, rent collection and tracking.

• Produced digital and content marketing materials, newsletters, flyers, posters to effectively showcase events and activities.

• Fiscal oversight and tracking of event related financial transactions, lifestyle budget and reservation system financial data. AMENITY CENTER DIRECTOR, Club Indigo at LWR/Access Management, Lakewood Ranch, FL 01/2016 to 08/2021 General management of brand-new community amenity complex including clubhouse, fitness center, pool, sports courts and satellite pool. Professionally guided daily operation through adherence to budget, effective vendor relationships, preventative maintenance, observation of facility and grounds, identification of issues, problem-solving. Acted as a key liaison between builder, board of directors, management company and residents, facilitating clear and productive communication and trusted and respected resource for the community. Planted procedures to propagate business development across all fields. RECOGNITION: Nominated in 2016 and Awarded Access Difference Employee of the Year in 2017. Subsequent advancement to Regional Lifestyle Director in 2018. Assisted with onboarding and education of all new Lifestyle Directors. Member of new client acquisition team with company owners and executive managers to demonstrate company resources and lifestyle strategies.

• Community known as the “fun community” at tourism bureaus, by realtors and residents of other communities and a model lifestyle community that influenced other builders. Open door policy to readily assist as needed. GOALS ACHIEVED: Developed a highly successful lifestyle program that magnified as the community grew via creative events and activities, enhancing resident lifestyle and community essence. Organized and emailed 100 straight daily quarantine conscious activities at onset of pandemic to keep residents engaged while working remote.

• Shaped a contented and engaged community from the ground up through connecting residents, effective communication, attention to pulse of community. Focused on developing a thriving sense of community and oneness among residents.

• Enlisted resident volunteers and planned quarterly community gives back campaigns, nurturing inside and outside community involvement, mindfulness and care for others. HOA: Assisted association manager with all general duties. Developed clubhouse and pool rules and regulations, rental contracts, community rules, parking documents. Recognized overall community needs and challenges and worked to eradicate issues and assist in all avenues of proper management.

• Budget development and administration, especially for lifestyle program and amenity center expenses, ensuring a fiscally sound business plan. Petty cash and credit card reconciliation.

• Purchased all startup and ongoing provisions. Identified maintenance needs to ensure safety, operational soundness. Hired and supervised a wide range of community vendors and cultivated important vendor alliances. MEMBERSHIP & COMMUNICATIONS DIRECTOR, River Strand Golf and CC/Icon Management, Bradenton, FL 07/2014 to 01/2016 Semi-Private Country Club Member Liaison, Activities Director, Administration Supervisor and Fitness Center Manager in newly created position for club.

GOALS ACHIEVED: Energized club social atmosphere with introduction of wide-ranging events and activities. Championed employee engagement practices and introduced Employee of the Month and Iconic Superstar Award programs, leading to higher morale among team members.

MEMBERSHIP: Ensured member contentment and assisted with administrative needs, general questions, solved challenges. Cultured a sense of community and connection. Developed rules, regulations, scheduling, programs to fortify operations.

• Member to member introduction and engagement through entertainment functions, social activities, field trips, formation of new groups. Created Club Connection nook to provide a focal point to gather residents and advertise events.

• Published member newsletter, designed event promotional materials, email notifications, communicating thoroughly and effectively. Upheld personal policy to be continually available to members. ADMINISTRATION: Supervised front desk administrative assistants, alleviated pressure points through honed operational efficiency, streamlined front office procedures to encourage job fulfillment, fuel positive member satisfaction.

• Technology upgrades, website administration, social media marketing, business operational corrections, office organization, team building, employee engagement and recognition.

• Rallied weekly with departmental management to discuss goals and innovative methods for success across the club. FITNESS CENTER: Responsible for complete fitness center operation. Determined and purchased equipment and supplies according to budget and need.

• Advanced fitness center offerings through development of classes and programs, sourcing and hiring of instructors. Oversight of fitness machines and equipment, procurement, maintenance.

• Builder design team assistance: layout, decor and purchases for new satellite community complex, pool and fitness center. MARKETING & EVENTS MANAGER, Van Wezel Foundation, Sarasota, FL 10/2013 to 06/2014 Non-profit management. Event planning, relationship building, revenue generation, community awareness and impact strategies to support Foundation purpose, objective and goals. Content and digital marketing via social media, publications, media, advertisements, website, email, community events and Foundation initiatives to target audience and increase loyalty. GOALS ACHIEVED: Earned award for Cultural Organization of the Year in Chamber Small Business Awards program through compelling application to exemplify qualifications and brand the business. Foundation representative for Jay Leno Gala, liaison to Gala Co-Chairs, event planning contractor and committee members, culminating in a successful annual signature gala event that netted $225K in 2014.

MARKETING: Joined forces with media venues, publication representatives, sponsors toward marketing and advertising endeavors, systematically promoting the Foundation and its vision. Developed budget, approved expenses, suggested revenue producing ideas.

• Analyzed advertising avenues and strategized with public relations/advertising agency to develop brand awareness.

• Designed promotion materials, invitations, program books, press releases. Distributed materials across varied channels: website, social media, email campaigns, media publications and magazines. Website maintenance, re-design, upgrade.

• Constant Contact database growth champion, editor of bi-annual Foundation newsletter, social media administrator, enhancing Foundation awareness and audience engagement. EVENTS: Event planner, theme design, decor and developer, logistics controller, promoter for cultivation and other events to introduce Foundation to new patrons, reinforce existing affiliations, garner donations and sponsorships.

• Promotional interaction with advertisers, media, sponsors, donors and patrons. Onsite contact for event vendors, caterers, volunteers and service staff.

• BidPal program representative, live/silent auction organization, data upload. Chance drawing ticketing and sales strategies. PROGRAM AND PROJECT ADMINISTRATOR, Servpro, Gaylord, MI 11/2011 to 12/2012 Directed end-to-end business projects and job assignments from initial notification, task delegation to project managers, entire scope oversight, insurance program upload, final audit processes, guaranteeing satisfaction and alignment with corporate office and insurance company standards.

GOALS ACHIEVED: Earned rapid promotion to facilitate introduction and establishment of new project administrator role formed to compound focus on integral processes, trigger business growth to next level.

• Determined project completion, finalized documents and file contents, computed profitability through job cost accounting and closed files in Active Jobs and QuickBooks.

• Restructured and organized office procedures to accelerate productivity and efficiency, reduce redundancies. ADMINISTRATION/HUMAN RESOURCES: Supportive assistant to owner, office manager, community outreach reps, project managers. Rapidly mastered several software programs to optimize administrative support and function.

• Human Resources, certification, immunization, continuing education tracking, scheduling for 40+ employees. Accurate timecard, job location and billing code review and correction, payroll data entry.

• File prep, correspondence, mail processing, database management, statement reconciliation. Office, warehouse, vehicle inventory control and product purchasing.

GOLF OPERATIONS/MARKETING MANAGER, Marsh Ridge Resort, Gaylord, MI 03/2011 to 10/2011 Seasonal position. Directed resort, golf, hotel and marketing operations. Pro shop management, new business development, merchandise sales, course event organization, logistics. GOALS ACHIEVED: Executed a sales initiative that contributed an additional $100,000 into operating budget at season open that escalated into additional golf rounds, room bookings, dining and retail revenue. Negotiated upgrade of outdated software, website, online booking system to augment sales, productivity, user friendliness.

• Strengthened resort procedures, cultivated welcoming culture, planned strategies to attract and build connections with golf guests, club members, hotel guests, restaurant clientele. Concentrated on historic feedback to reduce reflected malfunction and disappointment.

GOLF OPERATIONS/RETAIL: Reinforced and optimized pro shop and golf operation to strengthen business growth and nurture increasingly positive responses and guest appreciation. Broadened retail inventory, applied strategic inventory control and creative merchandising, enhancing retail experience and driving a significant uptick in sales.

• Daily review, tracking and closeout of golf round transactions and golf shop sales for business development, process reorganization, sales strategy formation.

• Maintenance and upkeep of pro shop and outside operations areas. Maintained Club Car golf cart fleet. MARKETING: Led a comprehensive overhaul of campaign strategies: business data analysis, social media engagement. Enacted focused email campaigns, improving public awareness and fidelity.

• Expanded grasp of competition, regional customers, market trends to pinpoint publicity direction and targets.

• Designed menus, sales brochures, flyers, posters, promotional materials to showcase amenities and entice golf and lodging customers.

ADMINISTRATION: Studied front desk reservation procedures to modernize operations. Revamped paperwork process to expedite check in/checkout. Honed concierge and public relations practices to perfect overall guest services.

• Polished and refined resort image and reputation through customer service, cleanliness, loyalty, pride.

• Considered budget and business flow to recruit, schedule, develop, supervise quality staff. Computed hours and payroll. ASSISTANT CLUB MANAGER, Gaylord Country Club, Gaylord, MI 04/2007 to 10/2010 Full service, across-the-board management and operation of semi-private country club and restaurant. GOALS ACHIEVED: Diligent awareness of each channel of club business, meticulous attention to detail, proactive processes and effective solutions, leading to sharpened operational standards and greater overall business success.

• Daily interaction with members and guests to create positive club experiences, encourage general club awareness, benefits of membership. Elevated level of customer service through staff training/instruction/quality assurance. CLUB MANAGEMENT/ADMINISTRATION: Collaborated with board and committees to determine club needs, immediate and long-term goals. Office administration, human resources, managed member charge accounts, dues appropriation, monthly billing, roster compliance.

• Public relations through events and attendance at local community functions, drawing membership, golf rounds, miscellaneous events and boosting sales.

• Identified staffing needs, recruited, trained, scheduled, supervised personnel across all departments.

• Clubhouse and grounds maintenance and upgrades through budget planning, member fundraising activities.

• Customer database development, technology contact, website administrator, publisher of monthly newsletter, notices, mailings to broadcast club management actions, express transparency and accountability. PRO SHOP/RETAIL: Oversight of tee time reservations, sales, bookkeeping and all-encompassing aspects of pro shop. Directly accountable for regulating and increasing sales. Developed solid retail operation through precise purchasing from product rep, PGA show attendance, product knowledge, member requests, fashion and business trends, effective display, inventory management and merchandising.

• Coordinated merchandise shipments according to season/budget allowances. Designed unique and exciting sales events to draw shoppers to pro shop and drive positive club experiences and sales transactions. Capitalized on upsell opportunities. GOLF/OUTSIDE OPERATIONS: Established operational policies and procedures, trained staff to expand and upgrade services.

• Developed profitable long-term and repeat business rapport with golf groups, members and public guests.

• Golf tournament procurement, planning, logistics, execution, scoring, awards for club member and public events. MEMBERSHIP: Strategic goal setting, implementation and service operation to grow membership and deliver member satisfaction. Studied data driven analysis, tools and reports to measure member contentment, retention and optimize services.

• Clarified membership guidelines, tiers and process to illustrate affordability, amenities, appeal of membership purchase.

• Cultivated enticing social occasions, enhanced theme of member tournaments and events to supplement revenue, increase participation, restore value, draw business and recruit prospective members.

• Welcomed and acclimated new members, liaison to ongoing members. Maintained open door policy for all member related business.

FOOD AND BEVERAGE/HOSPITALITY: Educated staff regarding POS system and software. Improved and reinforced food service, food and beverage operation. Outfitted beverage cart to enrich offerings and sales. Amplified dining room ambience and atmosphere to exceed anticipation, generate repeat visits and positive reviews.

• Reduced expenses, food cost, labor, overhead. Menu development. Introduced catering options, adjusted purchasing, resulting in a more structured business plan with maximum income potential. SALES & CATERING MANAGER, Otsego Club & Resort, Gaylord, MI 04/2002 to 10/2004 Generated new group sales and catering revenue in golf, ski, restaurant and hotel lodging departments via cold calls, networking, building relationships, corporate reach, community events, marketing to draw previously untapped revenue. Further developed existing clientele connections to draw repeat business. Event formulation spanning initial phone call to post event follow up. GOALS ACHIEVED: Significantly increased resort revenue and club membership through seasonal membership drives and promotion through “Test Drive” ski membership sales each year, adding an immediate $25,000+ to pre-season revenue and boosting ancillary revenue through room nights, restaurant meals, retail purchases and special event bookings.

• Pioneered and produced outdoor expo event via partnership with local newspaper to net $10,000 profit first year, attracting introductory participants with 60 vendors and over 1,000 attendees. SALES: Content and digital marketing to solicit weddings, golf and ski outings, lodging, conferences, meetings, dinners, special events, member functions. Highlight of resort amenities, positive destination perception to accomplish objectives, grow business, profit.

• Prepared function orders, negotiated contracts, logistics, vendors. Teamed with Executive Chef to arrange profitable food and beverage offerings. Complete event supervision and detail attention for flawless execution.

• Upsold amenities and services to include bridal luncheons, wedding party golf outings, extra room nights to supplement revenue, producing exceptional guest experiences and positive reviews. SERVICE: Member and customer preservation. Interfaced successfully with membership, guests, potential clients, vendors, business personnel, staff. Networked to establish solid associations within the local community to firm resources and referrals.

• Brainstormed at staff meetings with CFO to coordinate current and upcoming events, discuss financial goals, suggest ideas to facilitate sales in all departments.

• Provided exemplary service and carried out seamless events by building and inspiring a team with a high level of initiative, discipline and accountability.

SOFT SKILLS AND STRENGTHS

• Start and Stay Strong: Confident Ownership and Initiative Taker, Strong Motivation and Work Ethic, Energetic Self-Starter, Collaborator, Independent and Team Player, Positive, Resourceful, Organized, Efficient, Discreet

• Business Champion: Business Development, Operational and Process Streamliner, Sales Growth, Financial Accountability, Decision Maker, Flexible Gear Switcher, Goal Oriented, Eager Learner, Proactive, Results Driven, Problem Solver, Innovative Outside the Box Thinker, Analytical, Detail Attentive, Challenge Slayer, Revenue Generator, Expense Controller, Momentum Starter, Feedback Improver, Strategic Planning and Execution, Brand Standardizing and Recognition

• Effective Education and Communication: Sales, Marketing, Design, Promotion, Email Campaigns, Creative Planning, Event Design and Execution, Quick to Master Software and Business Practices, Website and Social Media Administration

• Foster Relationships: Innate Customer Service Discipline, Polished and Professional, Natural People Person, Connector, Authentic, Compassionate, Relationship Builder, Membership and Partnership Developer, Vibrant Community Maker, Public Relations and Strategies

VOLUNTEER

Multiple year Juvenile Diabetes Foundation Walk Coordinator / Two-time Political Campaign Coordinator for County Commissioner Candidate / Multiple event Executive Committee Member for Susan G. Komen Rally For The Cure Golf Tournament, Fundraiser and Luncheon / Multiple event Executive Committee Member, Event Theme and Decor Chair, Event Sales Co-Chair for United Way Power of the Purse / Nursery Volunteer at Morton Plant Hospital / Multiple event Volunteer for Realize Bradenton / Multiple event Executive Committee Member and Team Leader for American Cancer Society Making Strides Against Breast Cancer Walk / Canine Railroad and Logistics Volunteer for National Brittany Rescue and Adoption Network and Florida Brittany Rescue / Fundraiser and Golf Tournament Leader for 2nd Chance Ranch and Animal Rescue / Multiple community food drives to benefit Food Bank of Manatee and others / Food Distribution Volunteer for local United Methodist Church

Contact this candidate