Business Development Sales Director

Phillip M. Cayll

National Account Sales Director

*******.*****@*****.*** - 407-***-****

PROFESSIONAL SUMMARY

Results-driven National Account Sales Director with over 20 years of experience in business development, account management, and strategic sales in the food service and bakery industry. Expert in building long-term client relationships, developing innovative menu solutions, and driving substantial revenue growth for major brands. Proven success in securing multimillion-dollar contracts, launching menu items, and achieving year-over-year sales increases.

PROFESSIONAL EXPERIENCE

Lantmannen Unibake USA – Saint Petersburg, FL

National Account Sales Director

May 2023 – May 2024

Leveraged past relationships to build a new customer base, targeting top-tier convenience store chains and QSRs.

Collaborated with the top 10 convenience store chains to develop new menu ideas for pastries and sandwich carriers, enhancing product offerings and increasing sales potential.

Partnered with QSRs to add value to their menu by incorporating high-quality pastries, expanding product diversity, and boosting customer satisfaction.

Contributed to strategic planning for national accounts, focusing on expanding market share and growing revenue.

Aspire Bakeries LLC – Chicago, IL

Director, National Accounts

March 2017 – December 2022

Drove growth by securing $159M in business for Panera Bread through expert sales and collaboration with key stakeholders.

Launched 3 LTOs with top 5 QSRs, generating over $7M in sales.

Successfully introduced 2 permanent menu items into a large national chain, contributing $5M in revenue.

Developed strong, established relationships with top-tier customers, including QSRs and convenience stores.

Worked with the top 10 convenience store chains to develop new menu ideas for pastries and sandwich carriers.

Partnered with QSRs to add value to their menus by incorporating pastries.

CSM Bakery Solutions (formerly Best Brands Corporation) – Tucker, GA

Associate Director, FSNA New Business Development

November 2001 – March 2017

Built and nurtured long-term relationships with corporate-level contacts, contributing to continued business growth.

Increased New Business Development Sales by 20% year-over-year:

o2013: $3.5M in new business sales

o2014: $5M in new business sales

o2015: $6M in new business sales

o2016: $7M (Arby’s 2 new cookie offerings)

Awarded Sales Executive of the Year for outstanding performance and achieving top sales growth.

Led successful business development initiatives, securing new contracts, and expanding customer base.

KEY ACHIEVEMENTS

Secured $159M business deal with Panera Bread through strategic sales leadership.

Launched multiple LTOs and permanent menu items worth over $12M in revenue for major QSRs and convenience chains.

Delivered consistent year-over-year growth in new business development, with sales increases ranging from 20% to 50%.

Recognized for exceptional customer service, relationship-building, and sales growth, including being named Sales Executive of the Year.

SKILLS

National Account Management

New Business Development

Strategic Sales Leadership

Relationship Building & Networking

Menu Development & Innovation

Client Negotiations

Cross-functional Collaboration

Sales Forecasting & Reporting

Market Research & Trend Analysis

EDUCATION

Bachelor of Science – University of Central Florida

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