Digital Marketing Public Relations

Mary Beth Webber

Northport, AL *****

***********@*****.*** 1-205-***-****

Objective

Results-driven professional with extensive experience in B2B sales, public relations, and digital marketing. Adept at building strategic partnerships, driving revenue growth, and enhancing brand awareness. Seeking a dynamic sales role where I can leverage my expertise in relationship management, communication, and marketing to generate business success. Professional Experience

Theatre Tuscaloosa – Northport, AL

Management Staff Assistant Sept 2024 – Present

• Support administrative and marketing functions to drive ticket sales and sponsorships.

• Build relationships with corporate partners and donors to secure funding opportunities.

• Coordinate events and promotional campaigns to enhance community engagement.

Tuscaloosa Symphony Orchestra – Tuscaloosa, AL

Media Consultant Jan 2025 – Present

• Develop and execute media strategies to increase audience reach and ticket sales.

• Manage relationships with media outlets and corporate sponsors to enhance visibility.

• Create compelling content for digital platforms, including social media and email marketing.

Freelance Digital Marketing & B2B Sales Consultant Magic If Entertainment & Marketing Jan 2019 – Present

• Generate leads and manage client accounts, helping businesses increase brand awareness.

• Develop and execute B2B marketing strategies, including email campaigns and paid ads.

• Conduct sales presentations and negotiations to secure long-term client contracts.

Sales & Merchandise Management

Spiller Furniture 2014 – 2018

• Managed B2B and direct-to-consumer sales, exceeding revenue targets through strategic sales tactics.

• Built and maintained relationships with vendors, corporate clients, and local businesses.

• Led sales training and mentorship programs, enhancing team performance.

Public Relations & Community Engagement

Child Abuse Prevention Services Aug 2007 – Sept 2022

• Cultivated partnerships with schools, businesses, and community organizations to secure funding and sponsorships.

• Managed public relations, media outreach, and digital campaigns to raise awareness.

• Organized fundraising initiatives that increased donor contributions year over year.

Education

University of Alabama – Bachelor of Arts in Theatre & English Summa Cum Laude

Certifications & Skills

• B2B Sales & Business Development – Lead Generation, Client Relationship Management, Negotiation

• Digital Marketing & PR – SEO, Google Ads, Social Media, Email Marketing, Media Relations

• Technical Proficiency – Google Analytics, CRM Software, Microsoft Office, WordPress

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