Graphic Designer
Resume:
En Yu (Annie) Ma
Graphic Designer
enyuma.com
***********@*****.***
Experience
Hakuhodo
Graphic Designer
Spring 2023–Present
New York, NY
Light of Morning Star Studio
Multimedia Designer
Fall 2022–Fall 2023
Fremont, CA
Sephora
Creative Intern
Summer 2022
San Francisco, CA
San José State University Library
Visual Communications Designer
Fall 2021–Spring 2022
San José, CA
Roku
Graphic Design Intern
Summer 2021
San José, CA
– Created motion graphics aligned with a brand’s identity for social media reels, including Suntory Whisky Toki’s Instagram, driving 15%+ engagement rate.
– Collaborated with an art director to develop printed and digital campaign layouts for Roku Gin featuring Elle Fanning, contributing to 30%+ campaign reach and engagement.
– Built presentation templates, including Suntory Whisky Toki quarterly social media reports, streamlining processes and saving the marketing team 7 hours per week in manual tasks.
– Partnered with a director to establish a children-focused brand identity for a YouTube kids channel, including a logo and digital assets, to engage children under 3rd grade with Bible stories.
– Created printed collateral and swags for children and parents to introduce a YouTube kids channel in an Easter event, resulting in 100+ YouTube subscribers within a week.
– Generated a series of video thumbnails and an opening title for a video of a YouTube channel to share religious beliefs, gaining 2K+ views in a day.
– Reformatted 5+ digital assets for CLEAN + PLANET POSITIVE campaign, driving an average of 95k+ likes per product webpage.
– Teamed up with a photographer to create striking visuals of 5 clean makeup products for Sephora’s social media, with 3 products selling out within a week of posting.
– Constructed and installed a branded photo wall at a creative office entrance, showcasing team profiles and roles, receiving positive feedback from the creative team.
– Designed a campaign guideline including typography, color palette and graphics, to increase recognition and engagement for University Scholar Series at SJSU.
– Collaborated with a creative content manager to design branding assets including logos, swags and collateral, for stakeholders in various departments of SJSU library.
– Crafted a newsbook for the library’s annual fundraising campaign, eliciting donations from SJSU community by promoting school events and programs.
– Developed an influencer kit for the US college student market and hosted a focus group with 20+ participants, receiving great feedback from Roku interns and internal teams.
– Initiated a new on-brand visual identity for Rokares facility program, improving hygiene service and COVID-19 assistance to 800+ Roku employees.
– Worked with the HR team to design apparel for Roku’s 2021 summer interns, celebrating the conclusion of their remote internship and earning exceptional feedback from both interns and internal teams.
Education
San José State University
Bachelor of Fine Arts
Graphic Design
Graduated: Summer 2022
Magna Cum Laude
Recognition
Museum of Craft and Design
Mr. Roboto
Spring 2024
Robotic Programming Calligraphy
ACM SIGGRAPH 2022 Conference
The Mummy (1997)
Summer 2022
Movie Title Design
Sephora
The Future of Short-Form Content:
YouTube Shorts
Summer 2022
Research/Presentation
San José State University
Imagine That. We’re Ready.
Spring 2022
Exhibition Design
San José State University Library
Black Spartans Exhibition (1907-1948)
Spring 2022
Exhibition Design
Silicon Valley Innovation Challenge
Axolotl Scaffold
Spring 2022
App/Website Design
NVIDIA Shark Tank
Natura
Spring 2021
App Design
Expertise
Program: Adobe Illustrator, Adobe
Photoshop, Adobe InDesign, Adobe After
Effects, Adobe XD, Adobe Acrobat, Figma,
Procreate, Fusion 360, Google Suite,
Microsoft Office, HTML, CSS
Language: Mandarin, English
Additional skills: Chinese calligraphy,
watercolor, handcrafted props
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