Social Media Senior Director

BRANDON NELSON

SENIOR DIRECTOR OF CREATIVE

WORK EXPERIENCE

• Managed two professional sports team’s crea5ve output

• Responsible for design, editorial, and crea5ve development

• Supervised 20 graphic designers, video producers/editors, social media teams, and support personnel

• Reduced average art/design cost up to 90% by crea5ng all assets in-house and repurposing designs

• Designed, coordinated, and maintained marke5ng collateral, social media content, promo5onal items, video edi5ng/producing/direc5ng, and all other digital content

• Oversaw 5-10+ daily crea5ve projects and produc5ons on branding, video produc5on, web design, and graphic design

• Managed all social media plaKorms across a combined 500k followers on Instagram, TikTok, TwiNer, and Facebook

- Increase of 60% year-over-year

• Implemented and directed all in-game entertainment/content

• Established and implemented team’s promo5onal schedule

• Directed and managed all in game events

• Managed a promo5onal budget of $150,000+

• Hired and Managed and game day produc5on team/full-5me staff

• Constructed and implemented marke5ng ini5a5ves

• Explored and booked 3rd party vendors

• Produced and executed game day scripts/event 5melines

• Designed apparel for 5cket/retail sales

• Created all the teams’ specialty jerseys

• Ordered & designed all the teams’ giveaways, jerseys, and promo5onal materials

SENIOR DIRECTOR OF CREATIVE (Current Position)

GRAND RAPIDS GRIFFINS (AHL) & GRAND RAPIDS RISE (PVF) • GRAND RAPIDS, MI Phone

616-***-****

E-mail

*****************@*****.***

Location

Grand Rapids, MI

Bachelor of Science Degree: Marke5ng

EDUCATION

Bradley University/Peoria, IL

PRO SKILLS

• Team Leadership

DIRECTOR OF GAME OPERATIONS/COMMUNITY RELATIONS

KALAMAZOO WINGS (ECHL) • KALAMAZOO, MI

• Directed and executed all game elements for home games

• Led events outside of the 36-home game schedule

• Created and executed game day scripts

• Established new and crea5ve fan experiences

• Developed and implemented teams’ promo5onal schedule

• Established partnerships with local businesses to secure third party promo5ons.

• Was a part of a team that increased average game aNendance by 16.8%

• Hired and Managed and game opera5ons team of 15 employees

• In charge of all community outreach and community ini5a5ves

• Shaped teams marke5ng ini5a5ves for each season

• Solicited local businesses and patrons to obtain sponsorships, season 5cket accounts, and group sales

• Managed a promo5onal budget of $150,000+

• Adobe Suite

-Photoshop

-Illustrator

-Premier Pro

-Aaer Effects

-

• Sales/Marke5ng

• Brand Development

• Project Management

• Communica5on

• Data-Driven Decision

Making

• Social Media

• Mentoring

• Crea5ve Design

PROGRAM COORDINATOR, COMMUNITY RELATIONS

ST. LOUIS CARDINALS (MLB) • ST. LOUIS, MO

• Director of the Cardinals Kids and Varsity Clubs

• Plan and executed club events for 3,000+ patrons

• Assisted in the planning and execu5on of the Cardinals Community Founda5on fundraising events

• Enlisted the support of volunteers and collaborated with businesses and community groups

• Evaluated Cardinal Care Grant applicants and met with the applica5ons to determine to approve or deny

ACCOUNT EXECUTIVE

PEORIA RIVERMEN (AHL) • PEORIA, IL

• Completed 85+ daily cold calls to generate group 5ckets, season 5ckets, and 5cket plans

• Generated $100,000 in sales year over year

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