Business Development Sales Manager
Resume:
RESUME
Cale Larsen
PERSONAL PROFILE
Results-oriented professional with a robust background spanning sales, operations management, business development, and marketing. Demonstrated ability to propel revenue growth, optimize operational processes, and cultivate enduring client partnerships. Proficient in leadership, strategic planning, and team coordination, with a keen focus on achieving organizational goals. Recognized for exceptional performance, client-centric approach, and consistently surpassing sales targets. Holds a Bachelor of Science in Business Management and certifications in Lean Six Sigma and diverse business disciplines. Seeking opportunities to leverage expertise in roles such as Operations Manager, Program Manager, Business Development Manager, Field Sales Manager, Brand Manager, or Product Manager.
STRENGTHS & CAPABILITIES
• Ability to lead and motivate teams to achieve operational goals.
• Proficiency in identifying issues and implementing effective solutions.
• Capacity to manage resources, schedules, and processes efficiently.
• Strong verbal and written communication skills for effective coordination.
• Capability to analyze data and make data-driven decisions to improve operations.
• Experience in overseeing projects from initiation to completion.
• Ability to align operational strategies with organizational objectives.
• Skill in building and fostering a collaborative and productive work environment.
• Proficiency in managing multiple projects simultaneously.
• Capacity to allocate resources efficiently to achieve program objectives.
• Experience in identifying and mitigating risks associated with program execution. PROFESSIONAL EXPERIENCE
Visual Merchandising Territory Manager - Winston Retail December 2024 - Present
• Oversight of planogram and merchandising for Western US covering 56 stores in multiple states and growing.
• Lead a team of merchandisers developing and executing elevated a visual merchandising team, using a planogram and/or based on available products.
• Maintain a friendly, energetic, personable demeanor, and passion for retail merchandising.
• Demonstrate strong work ethic, reliability, and commitment.
• Commitment and dedication to the project by elevating presentations.
• Communicate clearly with store personnel and provide written reports.
• Partner with Store Management to create a positive working relationship to achieve project goals.
• Execute the installation, execution, and maintenance of Apparel departments, mannequins, and vignettes.
Ops Manager - Google Pixel Jul 2022 – July 2023, MarketStar
• Worked with leaders to improve sales processes in the Indirect business unit.
• Coordinated with sales operations to implement best practices division-wide.
• Evaluated and guided priorities using analysis and observation.
• Established operational excellence through planning and execution of key initiatives.
• Maintained effective communication with leadership and clients.
• Collaborated with support teams to solve business problems efficiently.
• Identified strategic projects and communicated expectations to stakeholders.
• Used methodical and analytical approaches to propose solutions to problems. Sales Manager - Palo Alto Networks Oct 2021 – July 2022, MarketStar
• Oversaw the management of warm and cold lead flow to ensure prompt engagement with potential customers and effectively handled lead flow with existing customers for cross-selling or upselling.
• Conducted a clear identification of sales opportunities by thoroughly understanding the potential for customers to purchase the client’s products and services and then delegated those sales- qualified opportunities to a Sales Representative.
• Maintained up-to-date knowledge of the latest developments in the marketplace and competitor activities.
• Acted as the primary point of contact for new clients, conducted lead product presentations, and meticulously planned performance/strategies, while consistently nurturing relationships throughout the entire sales process.
• Managed accounting, sales, finance, and human resources processes and procedures for a team of 20 representatives.
CL
Contact
************@*****.***
West Haven, UT
LinkedIn:
http://linkedin.com/in/calelarsen
Professional Skills
Communication
Team Management
Sales Management
Sales Operations
Sales
Marketing Strategy
Product Marketing
Account Management
Customer Retention
Brand Development
Product Management
Brand Management
Brand Awareness
Product Launch
Program Launch
Marketing
Customer Service
Training
Strategic Partnership
Presentation Skills
Partner Management
Marketing Communications
Partnerships
Event Marketing
C-Level Sales
Talent Management
Data Driven Decision Making
Leadership Meetings
Time Management
Team Work
RESUME
Inside Sales Manager - Microsoft Surface May 2020 – July 2022, MarketStar
• Achieved consistent quarterly revenue closures of $500k.
• Maintained a steady pipeline of $1.8 Million quarter over quarter.
• Proficient in pipeline management and forecasting.
• Led sales opportunities from initiation to closure, including influencing technical decisions at
• Effectively utilized and promoted market promotions, sales initiatives, and programs.
• Monitored team performance, highlighting achievements and areas for improvement, and addressed competitive obstacles to drive sales quotas.
• Collaborated with partners to facilitate the sale, deployment, and adoption of Microsoft solutions.
• Oversaw program activities such as training and logistics, fostering collaboration with support teams, and nurturing the development and performance of sales representatives
• Identified and implemented best practices, offering insights to both the team and clients, and provided feedback and recommendations for program enhancements based on thorough observations of people, processes, and products. Inside Sales Team Lead – netAlly Jul 2019 – May 2020, MarketStar
• Oversaw inside sales teams handling North America (NAMER) and Latin America (LATAM) territories.
• Conducted team performance reviews and quality assurance (QA) sessions.
• Held weekly calls with clients to review progress toward goals, discuss channel insights and feedback, and track account progress.
• Compiled and analyzed program feedback, offering strategic recommendations for account growth plans and pipeline management.
• Conducted in-depth channel research to understand factors driving or hindering growth.
• Collaborated with internal teams to forecast revenue, assess channel spending trends, and optimize program resources to consistently drive demand.
• Provided ongoing individual coaching to team members, effectively guiding them to achieve quotas.
• Managed channel relationships with partners and resellers in LATAM, retail, and federal sectors. Inside Sales Account Manager, Puppet Feb 2019 - Jul 2019 – MarketStar Sales Development I Prismview Jun 2018 - Jan 2019 – MarketStar Field Operations Manager I ZTE Feb 2013 - Oct 2017 - Creative Channel Services EDUCATION
• University of Phoenix, 2005 – 2007, Bachelor of Science (B.S.), Business Management
• University of Phoenix, 2007 – 2010, Associates of Arts (A.A.) Business Administration
• Roy High School, 2000 Graduate
AWARDS
• RockStar – ZTE, Oct 2014
• Awarded for Client Focus for our team of 2 Sales Managers and 28 Field Representatives.
• Top Pipeline Generator for Q3 Microsoft Surface, Jul 2021
• Generated $1.8M in qualified Pipeline in 3-month period resulting in $400,000 in closed revenue in the same period.
• Exceeding Quota Cert, 2019
• Channel Champion, 2019
LICENSES AND CERTIFICATIONS
• Lean Six Sigma White Belt
• Business Law for Managers
• Having Difficult Conversations
• Letting an Employee Go
• Data-Driven Decision-Making for Business Professionals − Leading Virtual Meetings
• Speaking Confidently and Effectively
• How to Present & Stay on Point
• PowerPoint: 8 Easy Ways to Make Your
• Presentation Stand Out
• Meeting Facilitation
• Time Management for Managers
• All You Have to Do Is Ask: How to Ask for Help When You Need It. TEHCNICAL SKILLS
• Six Sigma
• Microsoft Suite
• CRM Management
• Market Research
• Budgeting
• Sales Process
• Key Performance Indicators
• Cold Calling
• Lead Generation
• Social Media Marketing
• Presentation Design
customer sites.
Contact this candidate