Social Media Digital Marketing

Sophia

Karimi

Kinoti

COMMUNICATIONS

OFFICER

Contact

Address

Nairobi, 0100

Phone

254-***-******

E-mail

************@*****.***

Skills

Crisis management

Diplomacy and negotiation

skills

Corporate Communications

Campaign Performance

Tracking

Market Trends Analysis

Marketing and Advertising

Public and Media Relations

Campaign Management

Digital Marketing

Corporate Communication

Content Development

Brand Positioning

INTRODUCTION

I am a communications officer with a wealth of skills, knowledge, and industry experience that I believe could be of value to your organization. Throughout my career, I have honed my abilities in strategic communications, public relations, and media relations, enabling me to effectively engage with diverse stakeholders and deliver impactful messaging. My in-depth understanding of industry trends and best practices has contributed to successful campaigns and initiatives that have garnered positive attention and achieved measurable results. I am confident that my strong communication skills, attention to detail, and strategic mindset make me a valuable asset in any communications role. I am passionate about creating compelling content, building relationships with key stakeholders, and driving brand awareness through targeted communications strategies. I am eager to bring my expertise to new challenges and opportunities. Accomplished Communications Officer with over 6 years of experience growing client bases via strategic marketing. Works with major corporate clients to identify and address public, media and promotional needs. Delivers high-impact, dynamic product presentations to drive revenue growth. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Work History

2020-03 -

2024-02

Head of Communications

Ministry of Youth, Sports and Creative Arts (World Rally Championship WRC Safari Rally Kenya), Nairobi

• Overseeing all communication aspects related to

the renown World Rally championship event in

Kenya

• Managing media relations, public relations and

communication strategies to ensure effective and

timely dissemination of information to various

stakeholders including the media, participants,

Social Media Strategy

Decision-Making

Verbal and Written

Communication

Brand Development

sponsors and spectators.

• Create engaging content for various platforms

including press releases, social media posts and

website updates.

• Build and maintain positive relationships with media outlets, journalists and key stakeholders to secure wide coverage of the event.

• Monitor, analyze and report on media coverage

and performance metrics to evaluate the

effectiveness of communication activities.

• Coordinate press conferences, interviews and

media briefings to provide accurate and timely

information to the media and public.

• Manage crisis communication by developing

protocols and response strategies to address any

unforeseen challenges or issues.

• Collaborate with marketing and sponsorship teams to align messaging and branding efforts for

maximum impact.

• Oversee the production of promotional materials

such as videos, brochures and newsletters to raise awareness and generate interest in Safari Rally

Kenya.

• Engage with fans, participants and sponsors on

social media platforms to foster community

interaction and build brand loyalty.

• Stay updated on industry trends, best practices and emerging technologies to continuously improve

communication strategies and tactics.

• Manage WRC Safari Rally social media pages.

• Prepare and manage the Communications/PR

budget.

• Medium between WRC Safari Rally Kenya and

Federation Internationale Automobile.

• Additionally,i successfully oversaw the Junior World Rally Championships for the Kenyan teams in

Greece,portugal,croatia,Estonia and Poland.

2018-11 -

2020-03

Account executive

Thinktank Marketing Ltd

• Distribute executive messages, prepare

presentations and conduct meetings

• Develop print materials and branding strategies for the clients

• Writing and editing marketing materials

• Organize press conferences and writing

communications content on behalf of the

company.

• Built and strengthened relationships with new and existing accounts to drive revenue growth

• Prepared additional quotes for current clients to upsell products and services

• Designed program and maintenance plans to

monitor product inventories

• Executed successful sales strategies to convert

leads into customers

• Prepared forecasts to gain understanding of

measures needed to grow business

• Conducted integrated sales presentations to

illustrate value of product or service and tailor call- to-action

• Serviced accounts and proposed new products

and services to maximize revenue

• Employed proactive and collaborative approaches

to strengthen relationships and manage customer

needs

• Created and executed account strategies to

translate organizational goals into client activities 2015-09 -

2018-10

Business reporter

Royal Media Services

• Develop innovative ideas for writing business news

• Stay updated with the latest business news and

reports

• Research business stories and prepare interview

questions as required

• Discuss and develop ideas to write strong and

sophisticated stories to attract readers

• Research, write and submit stories within established timelines

• Generate business news stories for all Royal media owned radio stations

• Devise and implement strategies to continuously

grow new audience

• Manage daily running of the Business News Desk

• Structure the day's business news outlook and chair planning/strategy meetings

• Guide county correspondents on what to cover

• Edit business news items and feature stories to be featured on Radio Citizen and Hot 96

• Translate scripts and audio as required.

2013-10 -

2014-02

Radio Presenter

Kenya Broadcasting Corporation

Captivated the audience with charismatic personality and engaging storytelling.

2013-02 -

2013-10

Radio Presenter

ECN Radio (99.9FM)

Education

BSC in Communications & Public Relations

MOI UNIVERSITY

Diploma in Broadcast Journalism

Kenya Institute of Mass Communication

K.C.S.E

Mikinduri Girls High School

K.C.P.E

Our Lady of Visitation Primary School

Awards

Voted by Federation Internationale` Automobile as the Best Social Media Manager of the Safari Rally Kenya accounts in 2023.

References

• Phineas Kimathi, 072*******, WRC Safari Rally

Kenya

• Thinktank Managing Director Robert Ndwiga,

072*******, Thinktank Marketing

• Young Muthomi, 020*******, P.O Box 7648, Royal

Media Services

Interests

Traveling

Socializing

Reading

.

Contact this candidate