Digital Marketing Program Manager

Kelly Lee, Digital Marketing Product Manager

Raleigh, 27613, USA, 919-***-****, *********@*****.*** SUMMARY Dynamic Digital Marketing Program Manager with over 10 years of experience in driving growth and user engagement for B2B SaaS products. Proven expertise in devising go-to-market strategies, optimizing SEO content, and collaborating with cross-functional teams to enhance customer experiences. Achieved significant revenue growth and improved visibility for new products. Aiming to leverage skills in full-funnel marketing and user experience to contribute to an innovative team and drive impactful digital marketing initiatives.

WORK EXPERIENCE

01/2021 – 05/2024 Digital Marketing Program Manager, Inxeption, Inc. Cupertino, USA Spearheaded full-funnel B2B growth marketing initiatives for enterprise SaaS logistics products, driving revenue and significantly boosting consumer engagement.

Devised the UI and comprehensive go-to-market strategies for logistics software and an AI chatbot.

Optimized SEO content, enhancing visibility and customer acquisition for new SaaS products.

Executed market research to inform product development and sales enablement, further improving SEO effectiveness.

01/2021 – 12/2021 Web Content Strategist, First Citizens Bank Raleigh, USA Oversaw digital content and messaging to ensure alignment with brand and SEO guidelines.

Collaborated with UX and product teams to design and optimize the content architecture of new product pages, resulting in increased user engagement and conversions.

Engineered comprehensive sales enablement materials, including solution briefs and product overviews for financial services. 01/2019 – 12/2021 User Experience Designer, BB&T (Truist) Raleigh, USA Conceptualized UX design and research for a Design System to ensure a seamless user experience across digital platforms within the bank. Partnered with product and marketing teams to enhance the customer journey and implement innovative banking features in mobile applications. 01/2010 – 12/2019 Product Marketing Manager, Managing Partner, RLLT Capital Raleigh, USA Directed multifaceted projects for diverse investments, websites, and properties.

Championed non-profit campaigns and events to drive community engagement.

01/2006 – 12/2010 User-Centered Design Manager, BB&T Raleigh, USA Conducted extensive usability testing and engineered new web experiences to redesign the online banking platform for enhanced customer usability.

Managed a multidisciplinary team of UX Designers, Writers, Front-end Developers, Information Architects, and QA Testers to ensure project success.

Facilitated numerous projects from business ideation through user research and design phases.

Analyzed products, recommended improvements, and successfully implemented impactful changes.

Achieved the successful launch of the first BB&T Mobile Banking App, Insurance Online Quoting System, Business Online Banking, and various personal and business online account features.

EDUCATION

08/2003 – 06/2005 University of North Carolina

Master of Science in Information Science, Usability and Information Management

Chapel Hill, USA

08/1999 – 06/2003 University of North Carolina

Bachelor of Arts in Communications, Media Studies

Chapel Hill, USA

08/1999 – 06/2003 University of North Carolina

Bachelor of Arts in Journalism, Public Relations

Chapel Hill, USA

SKILLS Market Research & Data Analysis AI Chatbot Implementation Content Strategy Audience Segmentation

SaaS Marketing SEO

Digital Marketing Project Management

UX Design & Customer Experience Website Design & Development Sales Enablement Data-Driven Insights

Usability UI Design

Conversion Design Social Media Marketing

Accessibility Writing

Cross-Functional Team Leadership Digital Marketing Leader

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