Digital Marketing Sales Strategy

Genevieve Delaney

Caledon, ON 416-***-**** *********@*****.*** LinkedIn: www.linkedin.com/in/genevievedelaney

SUMMARY

Experienced sales and marketing leader with over 18 years of success driving revenue growth, building and leading high-performing teams, and achieving measurable business outcomes. Skilled in sales strategy, team leadership, customer engagement, and digital marketing, with a proven ability to exceed sales targets, streamline operations, and enhance cost efficiency. Adept at working with both startups and established companies to deliver impactful results.

CORE COMPETANCIES

- Leadership & Training - Digital Marketing

- Sales Strategy - Operations Management

- Customer Relations - Budgeting & Cost Optimization

- Yardi & Salesforce Proficiency

PROFESSIONAL EXPERIENCE

Special Projects Lead & CRB Certified Building Auditor

Bonnie Hoy and Associates March 2024 – Present

Federation of Rental-housing Providers of Ontario (FRPO) November 2023 – Present

• Managed marketing, training, and budgets for property lease-ups, achieving 50% occupancy in 6 months while reducing marketing costs by 10%.

• Conducted CRB audits, reducing safety violations by 30% and improving compliance with Ontario fire and safety regulations.

• Performed inspections and streamlined property management operations for enhanced efficiency.

Executive Vice President of Sales

Rentseeker.ca January 2021 – June 2023

• Increased customer retention by 20% and ad revenue by 15% through strategic data-driven marketing initiatives.

• Built partnerships that boosted sales by 30% and reduced expenses by 12%.

• Enhanced company exposure and lead generation by 25% through innovative training programs and campaigns.

National Director of Sales

Rentals.ca August 2019 – December 2020

• Drove 700% revenue growth, scaling from $300K to $2.4M, positioning the company for acquisition.

• Increased sales and traffic by 300% through innovative business products and marketing strategies.

• Recruited and led a national sales team, improving productivity by 20%.

National Sales Manager & Operations

Media Classified Corporation (4Rent.ca) October 2016 – December 2017

• Improved customer retention by 10% and client ROI by 18% through tailored marketing strategies.

• Boosted sales productivity by 15% through recruitment and team development.

National Sales & Operations Manager

Metroland Media Inc. January 2012 – October 2016

• Exceeded sales targets by 8%, generating $1.7M in revenue.

• Increased sales performance by 15% through training and leadership of a national sales team.

MEMBERSHIPS & VOLUNTEER

• GTAA, HDAA, LPMA: Committees for Membership, Fundraising, and Education

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