Project Manager Digital Marketing

PRESTON BIRCH

Marketing / Merchant / Project Management

San Francisco, CA 360-***-**** *****.*****@*****.*** www.linkedin.com/in/prestonbirch/ Dynamic project manager and marketing strategist with a proven track record of launching and scaling innovative revenue-driving initiatives. Led the development of Dolls Kill’s first-ever Live Selling program, generating $4M in its first year. Skilled in cross-functional collaboration, strategic planning, and operational efficiency to drive engagement, sales, and brand growth. Adept at optimizing logistics, customer experience, and digital marketing strategies to exceed business objectives. Core Competencies

Strategic Planning Product Roadmap Customer Engagement Metrics & KPI Tracking Project & Program Management Event & Campaign Development Cross-Functional Leadership Ecommerce Brand & Digital Marketing Performance Marketing Paid & Organic Growth Data-Driven Strategy Customer Retention Lifecycle Marketing PROFESSIONAL EXPERIENCE

Dolls Kill, Oakland, CA

Senior Project Manager, Production March 2023 – Present

● Launched and scaled Dolls Kill’s first-ever Live Selling program, generating $4M in its first year and establishing a repeatable, high-growth revenue stream.

● Partnered with marketing, product, creative, and engineering to integrate live selling, boosting repeat viewership by 60%.

● Hired and led a 10+ person team of hosts, auctioneers, fulfillment, and production staff, streamlining execution and cutting event prep time by 35%.

● Scaled live events from 1 to 4+ per week, tripling engagement and boosting customer retention by 25%. Marketing Associate March 2019 – March 2023

● Led marketing strategy for $20M+ in annual revenue across digital launches, licensed collaborations, events, and retail campaigns.

● Efficiently managed the creation and execution of multi-channel product marketing campaigns, including UAT campaigns, from brief to launch, and drove post-event recapping across internal and external stakeholders.

● Owned end-to-end execution of 200+ experiential marketing events in four years, driving customer engagement and brand awareness.

● Strategically conducted A/B testing, oversaw production, segmentation, value props, and developed the strategy for 20+ email blasts per month, in conjunction with social media campaigns, from conception to completion.

● Effectively project managed 5 store openings and grand opening events since 2018, implementing feedback and innovative ideas to greatly reduce the duration of the store opening process and optimize labor efficiency.

● Led merchandising execution across 4 stores and pop-ups, optimizing product placement and fixture updates to drive in-store engagement.

● Managed third-party vendors for event execution, ensuring on-time deliverables and staying within budget. Buyer Jan 2014 – March 2019

● Efficiently contributed to $10 million in gross sales while strategically aligning markdowns, inventory, turn, return rate, and profit targets.

● Effectively collaborated with merchandising and planning teams to create impactful seasonal promotions, weekly markdowns, and marketing strategies, resulting in consistent overachievement of sales forecasts.

● Efficiently managed relationships with vendors and a diverse factory base consisting of over 200+ partners.

● Led and mentored merchandise coordinators and interns, overseeing PO entry and vendor relations. Merchandise Coordinator Jul 2013 – Jan 2014

● Created and entered 1000's of purchase orders including item creation using RetailOps software.

● Worked closely with stylists, site merchandisers, and copywriters to ensure that all merchandise was being properly depicted online.

● Wrote SEO and Meta Tags to improve optimization on product pages.

● Wrote SOPs/Buying Guide for onboarding/training and development.

● Migrated product catalog from Magento to RetailOps. Diesel Flagship, San Francisco, CA

Assistant Manager April 2007 – Jul 2013

● Successfully supervised a team of supervisors and associates, resulting in annual sales exceeding $5M+ within a casual luxury clothing brand.

● Increased conversion rates and customer engagement through strategic merchandise displays and personalized clienteling.

● Implemented an updated processing system that fast tracked merchandising and getting products on the floor. EDUCATION

De Anza College – Associate of Arts in General Studies, Cupertino, CA Aug 2007 – Jul 2009

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