Digital Marketing Social Media

Ayman Abdelmawla, MBA, MSc.

New York City, NY, USA +1-475-***-**** ***********@****.***********.***

EXPERIENCE

Experienced in marketing and analytics with in-depth knowledge in business development, strategy, sales, finance, accounting, HR and other organizational areas. I hold an MBA and a second Master of Science degree in Digital Marketing and Analytics. DIGITAL MARKETING DATA & ANALYTICS

Social Media Marketing, Search Engine Marketing (SEM, SEO), Pay Per Click (PPC), Email Marketing, Marketing Automation, Content Management Tools, Web Design, Wireframing, UI Design, UX Design, CX Design, Data Preparation, Data Mining, Data Analysis, Data Visualization, AI, Machine Learning, SAS language, Web Analytics WORK AND CAREER TIMELINE

10 MARKETING LLC (SIGNARAMA) GREAT NECK, NY, USA

Marketing Manager – Full-time – On-site November 2020 – Present

• Developed strategies that enhanced the customer experience, improved the company's reputation, and attracted more leads.

• Planned and executed marketing campaigns from concept to iteration, ensuring maximum impact, attracting new clients, and enhancing retention.

• Engaged with stakeholders to shape the organization's long- and short-term strategies, aligning business goals with market needs.

• Managed company resources effectively, coordinated operations, negotiated deals with vendors, and approved key agreements nationally and internationally.

• Collaborated closely with clients to create and launch their brands, developed strategies and tactics to achieve short- and long-term business goals.

• Trained and managed company and client teams across various departments to perform at their best without heavily relying on upper management.

ENTREPRENEUR NOW NETWORK, Petaluma, CA, USA

Digital Marketing Partner – Full-time – Remote March 2020 – October 2020

• Worked with teams to boost website traffic by 17,000 unique visitors within the first month.

• Develop social media campaigns that increased brand visibility and generated demand.

• Created engaging content strategies that worked as a key strategy in generating traffic and achieving sales.

• Leveraged Analytics, GTM, and Facebook Pixel to generate insights and refine remarketing strategies for better performance.

• Generated reports that identified data patterns and business opportunities for owners to leverage. DALLAH FERTILITY UNIT, Riyadh, KSA

Digital Marketing Specialist - Full-time – Hybrid May 2018 – December 2020

• Drove significant revenue growth within three months using targeted digital strategies.

• Created and distributed high-impact content, leading to over 2,000 conversions and up to 12% CTR on search ads.

• Used an omnichannel marketing approach to assist customers by answering inquiries, educating them about the process, and providing support through coordinated teams.

• Analyzed performance data and presented key insights to management for strategic decision- making.

• Collaborated closely with the marketing manager to build a full-stack team for the marketing department, covering all marketing activities.

OSSERVATORI DIGITAL INNOVATION, Milan, Italy

Strategic Planner – Full-time – On-site May 2017 - August 2018

• Leveraged SAS Enterprise Miner to apply clustering techniques, identifying highly profitable customer segments.

• Collaborated with the team to develop strategic and practical market entry plans for eight new regions.

• Designed and refined the Osservatori’s international business model for expansion.

• Analyzed historical data to create and implement adaptive strategic marketing processes for digital channels.

IO EVENTS, Cairo, Egypt

Marketing Coordinator – Full-time – On-site July 2012 - September 2016

• Collaborated with local and international clients to build their brands, organizing 300+ sponsored events over four years.

• Developed and implemented marketing automation strategies boosting conversions.

• Created detailed weekly and monthly reports and actively contributed to management discussions in team meetings.

• Led successful product launches for multiple clients, growing their market share. EXIM SOLUTIONS INDIA, Cairo, Egypt

Business Development Associate – Full-time – On-site February 2011 - March 2012

• Built and refined the company’s business model in Egypt, aligning it with market demands.

• Conducted market research and generated high-quality leads to drive business growth.

• Designed and executed communication and email marketing campaigns, establishing strong relationships with copper factories and numerous scrap metal suppliers.

• Successfully planned and managed copper metal exports to India, totaling $800,000. GOLF EXCLUSIVE ACADEMY FRANCE, Cairo, Egypt

Business Development Associate – Full-time – On-site December 2008 - December 2010

• Developed GEA Egypt’s business plan to establish a strong market presence.

• Built strategic partnerships with golf courses, golf businesses, and the Egyptian Golf Federation, successfully selling golf courses coached by European golf pros to various age groups in Cairo.

• Managed email campaigns, doubling email list size during the first quarter while maintaining a high open rate.

• Worked closely with eight golf courses and their marketing teams, leveraging digital and traditional marketing channels to organize 15 sponsored golf events, each attracting over 100 attendees each event. INDEPENDENT CONTRACTOR ROLES

MR KEKE, (GREAT NECK, GLEN COVE, FLUSHING, MANHATTAN), NY, USA Marketing Manager – Contract – Remote February 2024 – Present FULLAFITT GYM, MANHASSET, NY, USA

Marketing Manager – Contract – Remote March 2023 – Present EDUCATION

SACRED HEART UNIVERSITY - JACK WELCH COLLEGE OF BUSINESS & TECHNOLOGY Fairfield, CT, USA MSC DIGITAL MARKETING AND ANALYTICS December 2019

● SAS Joint Certificate

● Award: Dean’s Leadership Award in Master of Science in Digital Marketing POLITECNICO DI MILANO SCHOOL OF MANAGEMENT - MIP GRADUATE SCHOOL OF BUSINESS Milan, Italy MBA August 2017

● In-company projects and bootcamps: Luxottica, Fiat, IBM, eni, OTB, Microsoft, Hilti, Pirelli, bticino, bip, Eli Lilly, Whirlpool, TIM, Moleskine

GERMAN UNIVERSITY IN CAIRO Cairo, Egypt

BSC IN GENERAL MANAGEMENT December 2012

● 1st Core Major Information Systems and 2nd Core Major Strategic Management

Contact this candidate