Public Relations Officer
Resume:
Julie Canfield
*************@**.***
Experience
Chief Communications and Public Relations Officer, ZURIEL LLC, Richmond, Va, April 2024-January 2025
Created public relations networks. Used technical writing skills to rewrite job descriptions, new hire requirements, house reference manuals and the employee handbook. Crafted bi-monthly newsletters for resident’s family, handled all marketing and promotional needs including: creating and copywriting necessary materials such as flyers, handouts, and introduction letters and packets. Wrote articles on disabilities, disabled communities, new medications and therapies. Wrote media and community press releases. Worked to forge relationships with the media. Created welcome packets for families and get to know us packets for neighbors. Conveyed the company’s mission and CEO’s message about the industry needs to government officials and agencies. Built relationships with local businesses, neighbors, schools, and support systems in the developmentally disabled community. Spoke at job fairs and career school campuses regarding the opportunities for employment, and gave talks at disability events. Built the communication and marketing office from scratch. Built college career services relationships. Planned and executed events for the residents. Kept up with research regarding disabilities, disabled, medications and housing needs. Arranged interviews, worked with reporters to develop story slants. Used Canva and Apple Markup to create needed graphics and materials.
Ghostwriter/Editor/Writing Coach/Freelance Public Relations and Marketing, JLC, Richmond, Va, June 2018-May 2024, December 2024-present
Pitch, write articles for newsletters, magazines, e-zines. Write emails, design and craft marketing materials for small businesses and startups. Use Canva for graphic designs, Apple Markup for photo editing and design creation. Edit works by other writers and coach new and seasoned writers on their works. Write speeches for keynote speakers and managers for special events, and politicians for rallies. Worked with and coached speakers on delivering speeches for maximum effect. Contracted with companies to create public relations and marketing campaigns and to build business networks.
Author, Black Rose Writing, Beacon Publishing Group, Richmond, Va 2017-Present
Crafted three compelling works published by these companies. Debut novel won awards. Each novel has a theme running through it and reviews show how each touched readers. Were listed on multiple sites and are still available through the publishers sites and Amazon and by ordering at your local bookstore.
Managing Editor, CDUSA, Richmond, Va, January 2017-Dec 2020
By Land, By Sea is the national magazine for Clan Donald USA. Worked with graphic designer to choose the slants and themes for each issue, edited incoming pieces from contributors worldwide and assigned pieces to writers. Wrote column on Scottish history with a slant towards Clan Donald ties. Created brochures, handouts, information boards for clan tents. Insured deadlines were met, found filler when needed. Grew readership by 47%. Improved visual quality and context of a magazine while decreasing production costs. Successfully managed all aspects of each magazine’s production.
Assignment/Senior Editor/ Writer, Creative Writing Institute, Richmond, VA 2011-January 2019
Selected monthly theme, created the article ideas and slants, contacted people for newsletter interviews, and issued assignments to freelance writers. Edited pieces, forwarded them to our proofreader, then to the publisher. CWI (Creative Writing Institute) is an online writing school where I also mentored and instructed new writers in journalism. Used SEO Techniques to help place pieces high on Google searches. Improved newsletters increased readers by 32%. Created a monthly inspirational column (350-500 word count) and did a monthly trivia quiz for this organization’s newsletter. Posted pieces on Facebook and website as well. Increased readers 62%.
Communications and Marketing, New Hope Lutheran Church and Baptist Theological Seminary, Richmond, Va 2014-2017
Worked to increase growth in both organizations. Did weekly bulletins, email blasts, newsletters, for both. Worked with the Development office with the seminary writing newsletter, articles, and fundraising appeals. Called donors regularly to keep communication lines open and build upon the established relationships. Worked with ministers in both organizations helping to organize, promote, and create needed items to visually appeal and enhance sermons, Worked with musicians to design backgrounds for on screen lyrics and for mediation time. Supported mission teams by creating flyers, handouts, and signage. Increased school donations 31%. Helped expand church outreach by 23% and attendance by 27%.
Community and Media Liaison, Samaritan’s Purse, Richmond, VA 2010-2013
Built strong relationships with the business, media, and church communities within the surrounding counties. Worked hard to grow the support of these communities in order to grow donations, shoe box collections and volunteer workers. Increased donations by 42%, shoeboxes by 37% and volunteers by 22%.
Videographer/Scriptwriter/Copywriter, Audio-Video Corporation, Menands, NY, 1986-1989
Wrote, shot, duplicated training videos for companies, ‘feel good’ videos for stockholder meetings, educational videos. Wrote, shot commercials for businesses. Clients included GE, Union College, New York State Bar Association, New State Sanitation Department. Chose locations and designed sets for shots. Successfully managed all aspects of contracted videos, adhered to both time and financial budgets.
News Reporter/Producer/Copywriter, WECT-TV6, WWJK-TV26, WMFD-AM, WHSL-FM, Wilmington, NC, 1983-1986
In television, as a news reporter covered assigned stories ranging from sports to breaking news. As the news producer put together the newscasts, which were ranked 1 in the market. Did videography as needed, mainly on Friday nights for sports. Worked also in production, in radio, produced morning newscasts, covered local news when needed, and was part of the sports coverage team. AM radio market was older, more talk heavy, so interviewing was done more in the studio with local personalities. FM radio younger market, less political news, more interest items, weather, and sports. Produced the number 1 ranked newscast in that television market, produced number one ranked sports coverage in that radio market. Wrote, produced commercials for radio and television accounts. Met all deadlines and managed all projects.
EDUCATION
University of North Carolina-Wilmington
Batchelor of Arts, Speech Communications, Broadcast Journalism and Public
Relations
Minors: History, Theater Production
May, 1986
Link to some published work
https://medium.com/@juliecanfield_41917
Author website: http://www.jlcanfield.com
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