Personal Info
Nairobi, Kenya
*************@*****.***
Nationality
Kenyan
Skills
Teamwork
Leadership
Work ethic
Time management
Communication
Adaptability
Problem-solving
Attention to detail
Interpersonal skills
Creativity
Languages
Gujarati
Hindi
English
Swahili
Niyati Patel
COO & Managing Director
Entrepreneurial leader with over 15 years of experience in starting and scaling companies from the ground up. Proven expertise in identifying market opportunities, developing business strategies, and building high- performing teams. Co-founder of two successful businesses, Marini Naturals Limited and Brandvine Group Limited, both built from scratch and scaled into thriving enterprises over the past 10 years. Leveraging innovative thinking and operational excellence to achieve sustained growth and profitability. Fluent in English and Swahili, with a proven ability to manage teams, oversee financial planning, and execute creative strategies.
Summary
Consulting & Advisory Services
Assisting startups in establishing operational frameworks and growth strategies.
Advising on financial planning, funding acquisition, and investor relations.
Implementing workflow automation and efficiency-driven systems.
Structuring leadership teams and talent development programs. Developing go-to-market strategies and brand positioning plans. Work Experience
Chief Operations Officer & Managing Director, Marini Naturals Limited (Self-Employed), Nairobi
November 2015 - Present
Built the company from inception, including conceptualizing the brand, securing funding, and establishing market presence. Successfully raised USD 400,000 in 2018, enabling the setup of a state-of-the-art factory that produces over 20 products. Spearheaded the launch of innovative product lines, capturing a significant market share in the Natural Haircare Segment. Established strategic partnerships and distribution networks, achieving 40% annual revenue growth over three years. Oversaw all aspects of operations, including product development, manufacturing, and logistics, ensuring operational excellence.
Developing Financial Estimates, Setting Milestones, Financial Strategy and Planning.
Maintain a sustainable relationship with all our business partners. Build and Lead Teams
Oversee Manufacturing, Production and Distribution of the products.
Oversee the smooth sailing of all company activities, launches and exhibitions.
Handling profitability of the company.
Monitoring effectiveness of the executive team.
Managing Director, Brandvine Group Limited (Self-
Employed), Nairobi
October 2012 - November 2015
Managing Finances of the company
Handling the profitability of the Firm
Media, Public Relations and Publicity coordination Overseeing the creative design for all the Promotional/Print materials
Liaising with the printers
Overseeing the smooth sailing of all branding exercises, launches and exhibitions.
Account Manager, Creative Edge Ltd, Nairobi
July 2011 - May 2012
Monitoring and overseeing a team of 4.
Briefing media, creative and research staff on new marketing strategies
Overseeing status and success of advertising campaigns Presenting campaigns for client approval
Handling profitability of the accounts
Monitoring effectiveness of campaigns
Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
Presenting campaign plans to clients for approval or modification; Account Executive, Scanad Limited, Nairobi
June 2010 - June 2011
Briefing media, creative and research staff on new marketing strategies
Overseeing status and success of advertising campaigns Presenting campaigns for client approval
Handling profitability of the accounts
Monitoring effectiveness of campaigns
Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
Presenting campaign plans to clients for approval or modification; Education
Business Management and Consumer Psychology, United States International University (3.2 GPA)
2007 - 2010
Chairperson of a Psychology Club (Thinkaholics),
Active role in Organizing World AIDS day (2008) at USIU, Active role in Organizing Career Fair at USIU,
Secretary of the Year Book (2009) in USIU,
Worked with Kenya Paraplegic Organization for the Wheel Walk, References available upon request
Organized community service for Kenya Paraplegic Organization and successfully donated Merchandize.
Community Service
Volunteer, BAPS
January 2022 - Present
Volunteer at BAPS Charity Organization;
Focus on making our planet green by Planting more trees Keeping the city clean by organizing cleaning projects every few weeks.
Donating to Schools, Prisons, Childrens homes and other organizations in need.
Organizing Country Wide Blood Donation Camps successfully. References