Digital Marketing Technical Seo

Swagatika Behera

Mobile: +91-888******* Email: ***************@*****.*** Location: Bangalore, India LinkedIn: https://www.linkedin.com/in/swagatika-behera/ Professional Summary

Results-driven SEO professional with 10+ years of experience optimizing enterprise websites, driving organic growth, and improving B2B digital marketing strategies. Expertise in technical SEO, content optimization, data analysis, and cross-functional collaboration. Strong ability to leverage analytics tools to derive actionable insights, align SEO strategies with business objectives, and enhance customer experience. Adept at managing multiple stakeholders and executing large-scale SEO initiatives for global brands.

Key Skills & Expertise

SEO Strategy & Execution – Enterprise SEO, B2B SEO, content strategy, technical SEO audits, and structured data implementation.

Data Analytics & Reporting – Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog & Google Data Studio.

Keyword Research & Content Optimization – Search intent analysis, competitive research, content gap analysis, and UX-driven SEO.

Enterprise SEO & Collaboration – Experience working on enterprise websites, collaborating with product managers, developers, and marketing teams.

Project & Stakeholder Management – Expertise in managing cross-functional teams, agencies, and external partners to drive SEO growth.

Technical SEO & Website Architecture – Site structure optimization, Core Web Vitals, crawlability, indexing, schema markup, and site migrations.

B2B Digital Marketing – Familiarity with B2B sales funnels, marketing tactics, and lead generation strategies.

Professional Experience

SEO Analyst

Lead Walnut Aug 2024 – Dec 2024

Lead SEO strategy for a US-based SaaS enterprise website, focusing on B2B lead generation and traffic growth.

Conduct advanced keyword research, on-page optimizations, and competitive analysis to improve search visibility.

Perform technical SEO audits addressing site speed, crawlability, Core Web Vitals, and structured data.

Collaborate with product marketing and content teams to create SEO-optimized, user-focused content.

Execute link-building and authority-building campaigns to improve rankings and domain strength.

Utilize Google Analytics, Google Search Console, Ahrefs, and SEMrush to track performance and insights.

SEO Lead

Piqual Digital Jan 2023 – May 2024

Managed SEO efforts for the B2B client, improving organic traffic and engagement.

Developed SEO growth strategies, driving a 60% increase in organic traffic.

Conducted competitor benchmarking, keyword mapping, and content optimization to enhance rankings.

Partnered with developers to resolve technical SEO issues and improve site architecture.

Created SEO documentation and training materials for internal teams and leadership. SEO Specialist

Melissa Data Corporation Nov 2019 – Jan 2023

Led international SEO for enterprise B2B products, optimizing multilingual content and localized search.

Managed Google My Business listings, improving local search visibility for multiple regions.

Developed SEO-driven content strategies aligned with business goals, increasing organic sessions.

Supervised a team of 5 SEO specialists, ensuring high-quality execution of SEO projects. Senior SEO Analyst

Carmatec IT Solutions Pvt. Ltd. Nov 2016 – Feb 2019

Conducted on-page and off-page SEO strategies for multiple enterprise websites.

Led technical audits and implemented site migration best practices.

Created SEO reports and insights using Google Analytics and Google Search Console. SEO Analyst

Wetecho Solutions May 2013 – Nov 2016

Focused on off-page SEO, link-building, and social media marketing for clients across industries.

Executed keyword optimization strategies to improve SERP rankings. Certifications

Google Analytics Certification – Google Skillshop

SEO & Digital Marketing Certification – HubSpot Academy

Social media Marketing Certification – Hubspot Academy

On-Page & Technical SEO Certification – SEMrush

Education

B.Tech in Computer Science & Engineering

Koustuv Institute of Self Domain (BPUT) 2011

Tools & Technologies

SEO & Analytics: Adobe Analytics, Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, DeepCrawl.

Project Management: Jira, Workfront, Trello.

Content & Design: WordPress, Canva, Figma.

Technical Skills: Basic HTML, CSS, SQL, Core Web Vitals, Page Speed Optimization.

AI & Automation: ChatGPT, Perplexity AI, Gemini AI, Google Tag Manager.

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