Business Development F B

E-mail: *************@*****.***

Mobile : +486******** (Roaming)

Mobile : +961-**-***-***

Mobile : +961-**-***-*** (WhatsApp)

Najib Roger Choueiry

Summary

Career Objective

** ***** ** *&B, Retail and Production Executive with an extensive International franchises, new openings, startups, business turnarounds, brand creation & incubation experience and emphasis on business development & systematic general management.

Aiming to become a part of an organization that’s passionate & systematic about its trade as I am, for this compatibility will result into a long-term career and success for all parties involved.

Key Skills

Experience

Budgeting, Business Planning and Risk Management.

Full head office departmental roles & duties management proficiency.

Managed hundreds of ATL & BTL Sales & Marketing Campaigns.

Aims to be aware of Micro details without falling in the trap of Micro-managing unless required.

Systematic approach to day-to-day operational management.

Innate passion for developing people into winning & systematically competitive teams. (+19% Net Profit over the past 8 years)

Provides bi-weekly training sessions covering all business subjects as a part of my managerial approach.

An unlimited gas-tank that endures long days, weeks & months when operations requires it.

SOP optimization and/or creation when/if needed.

Ability to transform workplaces into Employment Destinations & decreasing employment turnover. (300% higher retention record in the past 12 years).

Innate Marketer (Participated & led 14 Sales & Marketing Annual Plans/Calendars in the past 9 years for Multiple Concepts)

17 years of New Markets F&B/Hospitality studies experience (7 Countries, 32 Cities).

May.18 – Present Sky People Hospitality Poland

Position: Managing Director

Duties:

Creating the American concept ‘Smuggler’s Inn Diner’ (@smugglerzinn) in 2018 & Sub-Franchising 6 Carrefour Convenience Stores with the Silesian Region and running its day-to-day operation.

Turning the Restaurant Profitable in its 3rd month of Operation and hitting Sales Targets starting the 2nd Month.

Managing to outsell Poland’s Biggest Diner/Burger Franchises within the same Street by Month 4 of Operation.

Turning Smuggler’s Inn and its 2 related Businesses into an employment destination with 200% lower team turnover compared to the market.

Remained slightly Profitable during the last Pandemic without losing any Team member out of 82 employees.

Establishing Sky People Bakery B2B Plant that Produces 20000 Bakery pieces per day to supply Restaurants (Burger, Subs, Pain-De-Mis…) in the entire Silesia region.

Managing a Fleet of 12 Trucks that Delivers Daily Pre-planned Athletes meals boxes to 350+ Guests daily and Bakeries to 23 Restaurants/Hotels.

Running the Smuggler’s Inn Remote Central Kitchen that produces Smuggler’s Inn signature 5 Seasonings, 14 Sauces/Dressings, Vegetables and fruits washing, cutting and packing, Butcher Shop for Cutting/Grinding/Marinating/Smoking, Cold Cuts Slicing…

Assuring the Production Flow, Planning and Total Quality Management of the Restaurant, Its Central Kitchen and the Bakery Plant.

Acquiring the Sub-Franchising rights for 12 Carrefour (The French Supermarkets Brand) Convenience Stores out of which we already opened 8 branches and the 9th opening end of August 2024

Handling all Carrefour new outlets Fit-out, Team Building, Training & Day-to-day analytics and operations management.

.Italian, French & A Lebanese new concepts being developed at the moment to be Operations by 2025 1st Quarter in Poland & Norway.

Consulting the Franchising of the Brand “Ubhar" from Muscat – Oman & creating its Omani Spices, Pastes & Sauces Retail Merchandising line.

Mar.15 – Apr.18 Al Ithar Al Arabiya KSA

Position: CEO

Duties:

New F&B concepts creation;

Le Concheur Belgian Chocolate (Café & Restaurant) Rebranding & Day-to-day Management.

Starting a Chocolate Lab in affiliation with the world’s number 1 Chocolate “Valrhona” from France to sell their Chocolates B2B and retail as well as its Academy Arm that holds daily classes for Professionals and the public.

Landing 2 locations for Le Concheur at the biggest 2 malls in Jeddah and was chosen amongst 120 other concepts.

Outselling the 2 biggest Chocolate Brands in the Prince Sultan Street Branch despite their Size and Marketing Machine.

Creating Oleaceae, a Fine-Dining/Live Cooking concept built on selling the World’s top 100 Oils & Vinegars annually on taps in the Restaurant Retail area, an upscale Cold Cuts & Aged Beef Area and a Personal Chef on every Seating Island.

Building a 20,000 sqm Storage Facility with a fully integrated Storage System from the Consumption Projection Study up to Zoning, Labeling and Dispatch…

Consulting JV Concepts (Century Burger, Al Khayal Turkish Restaurant)

Sub-Franchising the Mini-Market/Convenient Stores concept “Zoom" from the UAE and undergoing a 15 days Brand training in the UAE before opening 6 of its locations in 2015.

Managing the day-to-day operations of all supportive departments (Logistics, Production, TQM, Brand Managers, GROs, HR, Marketing and Finance.

Oct.11 – Aug.14 Anan Holdings KSA

Position: Projects Manager

Duties:

Creating and managing the land acquisition, contractors, consultants, government liaisons, international affiliations (World no.1 “American Top Team”), layout, suppliers of the World’s biggest MMA & Cross-fit Center “ARENA MMA & Fitness” in Jeddah – KSA)

Exclusively introducing the brands “Affliction", “Tapout", “Venum", “Stroops", “DynaBikes", “Versa-Climber", “Century”, And many other Nutrition & Sports Apparel Brands to KSA within the ARENA Center Retail Shops.

Franchising the most famous New York Pizza Concept from Beverly Hills “Melbury” to be opened soon in Jeddah.

Managing the day-to-day operations of Turkish Cuisine Catering Brand AIDA that handles the Catering of 5 Major Oil & Gas & Royal accounts in Jeddah, Riyadh and Indistrial Jubail.

Creating an integrated ISO/HACCP Sanitation, Production, Logistics & Food Safety Porgram to enable AIDA to be accepted by Industrial Jubail City municipality, The Safest Food Safety City in the world and the hardest to get into.

Managing the supportive departments heads such as Admin, Finance, HR, Marketing, Maintenance, Logistics, Fleets, Central Store, Central Kitchen, Home Delivery and the Call center

Operations & Franchising manuals creation.

Oct.08 – Oct.11 Al-Munajem & Sons. KSA

Position: Country Director of Sales, Production & Operations

Duties:

Developing the “Diet & Nutrition Center” from 12 existing outlets to over a 100 outlets in the frame of 3 years, while increasing the sales of the existing 12 outlets by 40% Y2Y.

Developing the Retail line in addition to daily Fresh F&B, Into a one-stop-shop for 2000+ SKU of Healthy FMCG from Personal Hygiene products, to Flours/Sugars/Sauces and Sweets/Savoury Treats.

Defining storage par-levels of each SKU based on Sales trends and market studies.

Overseeing the Shipping/Clearing of all Exclusive FMCG Shipments.

Managing the day-to-day Operations of 100+ F&B Boutique shops, Logistics, Home Delivery, Maintenance, Catering & Cafeteria outlets in Hospitals and Universities

Offering a menu of 3 different Daily Hot Meals, 18 Prepackaged Sandwiches, 10 Prepacked Salads, 25 French Pastry Cakes and 400 types of Lebanese Baklava and Bakeries including the best Seller Frozen Lebanese Manakish boxes (1500 pcs/day)

Building 3 Production Plants (8000 sqm to 22000 sqm) in Jeddah, Riyadh (Al-Kharj) and Dammam.

Drawing Plants layouts, Operational Flow and defining its Production lines and its suppliers.

Developing a Delivery fleet of 115 trucks and its Maintenance Facility

Developing own MEP maintenance team for all locations.

Concept design, marketing and image

Re-designing Menus and Recipes Control

Planning and sourcing new Trading Locations

Sourcing, dealing with and managing contractors

Opening an average of 2 new Outlets per month

Creating Operations SOPs, Systems & Employees Manuals, Handbooks and KPI

Defining Annual Budgets & Monthly P&L of all existing & new outlets

Managing the operation of Gulf Catering, one of the oldest Catering Groups in KSA, operating in over 60 Oil and Gas compounds, Maternity Hospitals, Medical Centers, Universities, Schools and Camps in all 3 major regions of the kingdom.

Dec.05–Nov.08 MESK Holdings Bahrain

Position: Group Operations Manager

Duties:

Managing several F&B Concepts (QSR, Fast, Casual & Fine Dining)

Meat Co. (South African Meat & Wine Company) which a Casual dining concept that’s no.2 in SA, yet we made it into no.1 in the MEA area by turning it into a Fine-dining concept with high-end overall quality.

O’Briens, Irish Sandwich Bar (1 Branch into 3 Branches)

Obtaining full freedom to create a new menu and new bakeries/pastries line to outsource for local Coffee shops and Restaurants such as Starbucks, Caribou & Dôme…

Planning the Retail and Merchandising line with O’Briens Ireland

La Cave, Steak & Wine Cellar (Turned into Block 338 after opening Meat. Co)

Aroma Café, Lebanese-International fusion Restaurant and Aroma Catering (Lebanese and International cuisine)

MRC (Mesk Restaurants Complex)

Cake Boutique

Mesk Catering

Bohemia, a Spanish fine dining restaurant

Brands R&D, Franchising & Sub-Franchising

Brands Re-branding (ATL/BTL) & Fit-out refurbishment

Creating Disciplinary Systems, Career Development plans, KPI related Salary Scale, Scales, 360 degrees evaluations, Performance Competency programs & Training Manuals

Dec.02–Nov.04 Crepaway Beirut, Lebanon

Position: Operations Corporate (8 Branches)

Duties:

Conducts Daily, Weekly & Monthly Checklists to Monitor Associates Image, Knowledge, Communication, Preparation, Set Up, Service, Systems Well-Implementation, Cost Control, Effectiveness and Discipline…

Planning & Executing Beirut Downtown Branch Re-Opening.

Handling All Operations of Crepaway Doha Pre-Opening & Opening.

Defining Performances Gaps & Deficiencies to identify the needed corrective actions whether it is Training, Coaching, Orientation or Systems amendments

Controls Team and Restaurants Hygiene, HACCP Measures & Franchise Standards.

Aug. 97– Aug. 01 Dunkin’ Donuts Lebanon

Position: District Manager

Duties:

9 new branches Pre-opening, Fit-out and Opening operations throughout the country.

Training 1000+ New Trainees and Every Positional Promotion from Counter to SPV to Ass. Mgr and Manager.

Daily consumption projection of 400+ products to define daily and weekly production levels.

Consultancy & Early Career Highlights:

Rema 1000 - Norway Seafood products handling/storage CCP, safety, prep and presentation consultancy in all their 3 branches (May 2022 – Aug. 2022)

Bukhua Holdings – Bahrain Creating/Optimisinh SOP & Franchising Manuals of all Existing concepts (Subway, Suki-yaki, Terriyaki, Frank, Chick-fil-a, Tandori, Tiki-Ming, Cinnabon, Kababji, Al-Mangal, Munchie’s, Fish Harbor, Popeye’s (Aug. 2014 – Jan. 2015)

Ramada 4* Hotel – Manama Consulting Fit-out, Turn-key Delivery & the Incubation of its 2 Restaurants for Bukhua Holdings (Aug. 2014 – Jan. 2015)

Sub-Franchising the Mini-Market/Convenient Stores concept “Zoom" from the UAE to Bahrain under Al-Fateh Gas Stations and attending Brand training in the UAE before opening in Manama in 2015.

Prunelle B2B Bakery/Pastry Production Consultant Sep 01-Sep-02

Ben & Jerry’s Branch Manager - Bliss, Hamra (Lebanon) Opening Manager – 1999 (Had to abdicate since Dunkin Donuts did not accept me to have another job)

Ecomax Supermarket – Deek El Mehdy (Lebanon) Cold Cuts & Vegetables/ Fruits Stands Supervisor (1996)

Applebee’s, Seattle’s Best Coffee, Subway, Cinnabon, Cinzeo, Hardee’s, Domino’s (Summer jobs in Vermont – USA 1991-1994)

Interests:

Basketball, Cooking, Behavioral Science & Interior Design

Education:

- Nutrition BS (F&B) (Undergraduate)

1997 – 2001 (American University Of Beirut)

- French Baccalaureate – Philosophy.

1996 (Champville)

Trainings:

o“The 6 Thinking hats Meets Sheldon Bowles Team Structure” Edward De Bono by Sheldon Bowles, Las Vegas - USA (2014)

o“NLP”, Via DTI Dubai (2005)

o“HACCP”, Via Hamilton EAT-Safe Corporation (2005)

oPractical “HACCP”, Via Crepaway (2005)

o“The Fish Philosophy” Creating Better working environments, Via B&L (Cyprus 2003)

o“S.M.A.R.T Goals” Via Marc Asmar. (2003)

oBasic, Intermediate & Advanced Food Safety Trainings Via Boeker (2003-Lebanon & 2006 Dubai)

o“Basic Management” Via NBTS (2001)

o“Guest Mania” Via J.J Fox (Dubai) (2001)

o”COFFEE MASTER” Via Seattle’s Best Coffee. (2001)

o“Marketing Super Star” Via Jeffrey J. Fox (2002)

o”Retail Management Training”, Via Dunkin Donuts & NBTS (2001)

o” Training the Trainers”, Via Dunkin’ Donuts (1999)

o“The Coaching Pill” Via Dunkin’ Donuts (1998)

o” Fast, Fresh, Friendly & Clean” advanced steps to Guest Service Via Dunkin' Donuts (1998)

o” First Things First” Via Dunkin’ Donuts (1997)

o“Primal Leadership” via Ben & Jerry’s. (1997)

o“How Baking Works” – Via Dunkin’ Donuts Multiple Austrian Bakers. (1997)

Additional Skills:

Microsoft Office Knowledge

Proficiency in most Hospitality POS, HR, Accounting Software Systems & ERPs

PRIMAVERA Proficiency

Fluent in Written & Spoken English, French, Polish & Arabic

Background:

Born on the 20th of May 1977

Lebanese – Passport #: RL 2866964

Married – No kids.

References:

Mrs. Narise Kamber

Jena Bakery & Saffron (Bahrain) Founder & Owner.

Tel: +973********, E-mail Address: ******.******@*****.***

Mr. Tony Rageh

Diet & Nutrition Center Production & Quality Mgr.

Tel: +966*********, E-mail Address: **********@*****.***

Ms. Monika Kubecka

Sky People Hospitality Owner & GM

Tel: +48-728-***-***, E-mail Address: *******@*****.***

Contact this candidate