Senior Copywriter

Jenna Renee Pfeifer portfolio *******.*****@*****.*** 818-***-**** Chicago, IL

Senior Copywriter: Expedia Group Jun 2016 – Feb 2025 Chicago, IL

Brought creative ideas to life from kick-off to hand-off with expertise, and presented campaign concepts with clarity and passion

Crafted compelling copy promoting travel (loyalty programs, product features, sweepstakes, sales, all things travel) through emails, landing pages, web banners, app, programmatic, and social, bringing to life distinct and complex brand voices while innovating and adapting messaging for each platform

Collaborated with art directors and cross-functionally with brand, loyalty, strategy, pr, social, product, and marketing teams to deliver creative, witty, detail-oriented copy in a fast-paced internal creative agency landscape, refining messaging based on feedback and results

Wordsmithed each project while adapting to feedback, keeping in mind the traveler journey, unique brand voice, and stakeholder pivots to deliver quick-hitting headlines and subject lines, captivating body copy, landing pages, push notifications, and more

Storytelling: Inspired travel through carefully constructed language around the ease of planning trips (product tools), how to make the most of travel budgets (expert tips & tricks), why each brand is right (brand pillars), and why book now (deals, seasonality, cultural trends, holidays)

Defined CheapTickets brand voice and presented at brand camp for marketing personnel

Copy highlighted Expedia brands: Expedia, Hotels.com, Vrbo, Hotwire, Orbitz, CheapTickets, Travelocity, Wotif, LastMinute, eBookers

Senior Copywriter: TPN Sep 2014 - Jun 2016 Chicago, IL

Created innovative, impactful copy for print ads, digital banners, social, microsites, and in-store displays at Walmart (including Endcaps, Headercards, Shelf Talks, Floor Talks, Pallet Wraps, Wobblers, Neckhangers, IRCs, Blades, and Shelf Strips)

Developed strategic copy for national toolkits to introduce new products and highlight various pulse periods

Composed ideas for new business pitches and presented concepts in a clear and thoughtful way

Copy highlighted Clorox brands: Clorox, Kingsford, Brita, Hidden Valley Ranch, Glad, Fresh Step, 409, Pine-Sol

Lead Copywriter, P&G Target: Arc Worldwide, an affiliate of Leo Burnett Mar 2013 - Aug 2014 Chicago, IL

Concepted arresting in-store displays (Endcaps, Vertical Signage, Shelf-Talkers, Beacons, & Hotspots) plus emails, newspaper inserts, flyers for in-store events, and web pages for a variety of brands from baby & beauty to men’s grooming & health

Developed 360 digital activation plans for new product launches

Copy highlighted P&G brands sold at Target: Crest, Oral-B, Always, Tampax, Covergirl, Tide, Gain, Downy, Bounce, Charmin, Bounty, Vidal Sassoon, Herbal Essences, Pantene, Old Spice, Gillette, Venus, Olay, Swiffer

Lead Copywriter, Interactive: Walgreens eCommerce Photo Team Nov 2011 - Mar 2013 Chicago, IL

Wrote targeted copy for Walgreens.com Photo home page, emails, landing pages, affiliate banners, support pieces, and blog

Crafted copy for new, original line of Photo by Walgreens greeting cards, WellWishes, and comprised entire copy for photo catalogs

Copywriter: Entertainment Cruises, Headquarters May 2008 - Jul 2011 Chicago, IL

Created copy for eight dining cruise products in the form of radio scripts, billboards, banner ads, newspaper & magazine ads, emails, social posts, postcards, landing pages, and posters

Established first-ever company blog

Education: University of Illinois, Urbana-Champaign, College of Communications 2007: BS in Advertising

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