Creative Director, Marketing Director, Event Director

K I M B E R L Y T A R L T O N

K I M . T A R L T O N @ G M A I L . C O M

F I S H E R S, I N D I A N A 6 6 1 - 6 7 0 - 6 1 6 3 S U MMARY

Strategic leader with over 20 years of experience in driving exceptional customer success through data-driven approaches and remote team leadership. Consistently delivers high-touch executive engagement, having led strategic planning sessions that enhanced organizational performance and digital platform engagement. Proven track record of leveraging analytics to identify expansion opportunities—spearheading a new brand startup that achieved $750K in first-year profit and contributing to $132M in capital campaign milestones. Excels in cross-functional collaboration among Client Services, Content Creation, Sales, and Marketing teams, implementing effective customer success strategies. Increased social engagement by 40% and exceeded revenue targets by 25%. Combines technical aptitude in B2B/B2C (SaaS) with exceptional storytelling abilities to convert customer insights into meaningful experiences, consistently ranking among the top salespeople by understanding client needs and crafting solutions that ensure their success.

E X P E R I E N C E

Missional Marketing Group of Companies & Church Communications Group (Remote) 2023-Present Spearheaded the launch of Church Communications Group, building new products and client relationships and assembling a cross-functional team. Generated $750K first-year profit. Mentored, Trained, and Managed cross-functional teams to implement analytics-based campaigns and client retention. Resulting in increased client engagement while maintaining 100% client satisfaction. Led marketing transformation by tailoring content strategies and implementing SEO improvements. Increased social media engagement by 40% while building website traffic and brand awareness. Directed multi-brand projects from initiation to completion while setting and tracking team KPIs. Exceeded revenue targets by 20% through disciplined project management. Implemented structured project management processes using SCRUM and R.A.C.I. methods across Web, SEO, and Client Services teams. Achieved measurably higher engagement and improved cross-department communication company-wide.

Created and launched new services, including Communications Audits, Development Cohorts, Crisis Communications, and Social Media Management. Expanded revenue streams while providing go-to-market strategies and coaching on industry best practices. Managed multi-brand budget development with a focus on tracking ROIs across initiatives. Optimized resource allocation to maximize profitability across all company brands. Thought Leader speaking at industry events, podcasts, and conferences. Generated an average of 40 qualified leads per engagement.

Brand Director Senior Marketing Consultant

Customer Success & Account Management:

Strategic Planning, Executive-Level Communication, Quarterly Business Reviews, Customer Success Strategies, Account Expansion

Technical & Digital Tools:

Salesforce, Product Analytics, GSuite, Microsoft, SaaS, Adobe Creative Suite, SEO, Asana, Wrike, Smartsheet, Scrum, Google, WordPress/Wix/Squarespace

Leadership & Cross-Functional Collaboration:

Team Mentorship, Cross-Functional Leadership, Project Management, Strategic Initiative Execution, Budgeting Marketing & Creative Strategy:

Data-Driven Campaigns, Digital Transformation, Multi-Channel Marketing, Brand Strategy, Storyteller S K I L L S

Directed comprehensive creative strategies integrating communications, design, video, and live streaming for a 180-member organization. Successfully unified brand messaging across 12 locations, boosting digital and in-person engagement through strategic multi-channel marketing. Transformed social media strategy with targeted content creation and engagement campaigns. Increased social media engagement by 40% in the first 6 months and significantly enhanced online worship experience. Led creative and communications direction for capital campaigns, developing compelling visual narratives, storytelling and donor engagement strategies. Helped secure $132M in funding through strategic messaging and impactful creative communications.

Developed and implemented comprehensive brand guidelines while fostering a collaborative creative environment. Established consistent quality across all produced content, strengthening brand recognition and audience trust. Implemented quarterly review sessions aligning creative efforts with executive KPIs. Improved strategic decision- making by connecting creative initiatives directly to organizational growth objectives. Northview Church (Carmel, IN - 12,000+ attendees) 2015-2023 Executive Creative Director

K I M B E R L Y T A R L T O N

K I M . T A R L T O N @ G M A I L . C O M

F I S H E R S, I N D I A N A 6 6 1 - 6 7 0 - 6 1 6 3 E X P E R I E N C E

Real Life Church (Santa Clarita, CA - 10,000+ attendees) 2010-2015 Collaborated with the worship team to redesign service experiences, overseeing technical aspects, including audio, video, and lighting. Created more immersive, emotionally resonant worship environments that strengthened spiritual engagement and church growth.

Led and mentored creative teams through structured guidance and professional development, resulting in 25% improved project efficiency and measurably elevated artistic quality. Implemented integrated communication channels and collaborative workflows, cutting project delivery times by 50% and enhancing cross-functional cooperation.

Designed and launched a full-day Summer Camp Program with curriculum, activities, and structured experiences, attracting 250 participants in its inaugural year. Developed comprehensive I.C.N.U. recruiting process with strategic celebrations and quarterly training events, growing volunteer base to 500 weekly participants supporting church ministries and services. Managed multiple outreach campaigns, including Million Meals packing event, significantly expanding the church's global humanitarian footprint.

Produced and directed multiple teaching and storytelling videos that measurably increased audience engagement and strengthened discipleship development.

Creative Director

Shepherd Church (Porter Ranch, CA - 15,000+ attendees) 1996-2010 Implemented a comprehensive production management system while personally directing a team of 250+ volunteers across multiple areas of production. Delivered theatrical experiences for audiences exceeding 20,000, with a 98% positive audience feedback rating.

Established standardized technical protocols and training programs while directly overseeing all audio, video, and lighting operations. Created consistent, high-quality worship experiences across all locations, increasing volunteer retention by 35%.

Conceptualized and executed innovative, large-scale community celebrations. Successfully attracted over 60,000 visitors annually across Easter, Christmas, 4th of July, and Fall launch events, increasing community visibility by 125% and generating over $350,000 in additional donations. Produced and directed original video productions while building an in-house content creation team. Delivered compelling visual storytelling.

Theatrical Director Production Director

Enneagram: 1 - the Reformer

Working Genius: Invention & Tenacity

Myers-Briggs: I, N, T, J

Strengths Finders: Ideation, Strategic, Developer, Learner, Activator Spiritual Gifts: Discernment, Leaderships, Administration FOR FUN

Kimberly Tarlton

Contact this candidate