JAYME ZUPO
*********@*****.***
jaymezupo.com
SUMMARY
Dynamic and results-driven Communications Specialist with extensive experience in design, production, project management, and brand strategy. Known for building strong relationships across diverse stakeholders and thriving in creative, fast-paced environments. Proven track record in leading complex marketing initiatives, crafting compelling narratives, and driving engagement through innovative digital communication strategies. Adept at overseeing content development, managing multi-channel campaigns, and enhancing organizational visibility. WORK EXPERIENCE
Program Coordinator/Visual Designer (Contract)
Action on Smoking & Health - Nevada City, CA
June 2023 to Present
• Spearhead communication efforts both internally and externally, ensuring consistent and engaging messaging across all platforms.
• Lead the development and management of website content and social media channels, driving brand awareness and community engagement.
• Produce and oversee online training videos, contributing to the organization’s technical assistance offerings and expanding educational resources. Marketing Specialist / Website Manager
Sequoia Grove Charter Alliance - Remote
May 2022 to June 2023
• Acted as the primary liaison for media development, including website management, social media, and branding, enhancing the organization's digital presence.
• Led SEO initiatives to increase visibility and drive traffic, contributing to significant growth and engagement across platforms.
• Directed website design and expansion, collaborating with member schools to create cohesive and user-friendly digital experiences.
Marketing Outreach Specialist
Cohousing Solutions - Nevada City, CA (Contract)
February 2021 to May 2022
• Guided client communities through the cohousing development process, providing strategic marketing support and organizing impactful workshops.
• Created and managed monthly newsletters, website updates, and social media campaigns, increasing community engagement and brand visibility.
• Led the “500 Community Annual Program,” managing curriculum updates, organizing calls, and maintaining graduate relations.
Marketing Specialist (Freelance)
Jayme Zupo -
2014 -2021
• Partner with clients to craft authentic brand narratives, bringing projects to life with cohesive and impactful strategies.
• Utilize deep expertise in brand strategy and marketing to guide projects from concept to completion, delivering dynamic and compelling results for a diverse clientele.
• Provide comprehensive marketing consultancy, including digital content creation, social media strategy, and brand development.
Full Time Mom
Home -Lotus, CA
2012-2021
• Juggled multiple priorities, including raising two girls, education support, and household responsibilities, while adhering to strict schedules.
• Provided guidance to develop social-emotional skills such as empathy, resilience, and self- awareness.
• Coordinated family events, extracurricular activities, and group playdates, emphasizing community building and social development.
Web Producer
Goodby Silverstein & Partners - San Francisco, CA
2006 to 2012
• Managed multiple web production projects from inception to deployment, ensuring timely delivery within budget constraints.
• Supervised vendor relationships, created project timelines, and facilitated cross-functional collaboration to achieve production readiness.
• Delivered high-quality digital solutions for top-tier clients, including HP, Comcast, and Adobe. Creative Director
Convergys - San Francisco, CA
2004 to 2006
• Led creative teams in the development and implementation of business-driven digital solutions, exceeding client expectations.
• Managed and mentored onsite and virtual teams, fostering a collaborative environment and delivering projects under tight deadlines.
• Successfully executed campaigns for major clients, including GlaxoSmithKline, McKesson, and FedEx.
EDUCATION
B.A. in Graphic Design
California State University-Chico - Chico, CA
May 1999
Skills
• Adobe Illustrator, Photoshop, InDesign
• Brand Strategy & Development
• Digital Marketing & Analytics
• Social Media Management
• Web Design & Development
• SEO & Content Management
• Project Management
• Stakeholder Engagement
Links
• LinkedIn Profile
• Portfolio