Marketing Assistant Management
Resume:
CURRICULUM VITAE
LOMSO NTAPANE
Address: Ngqeleni, Eastern Cape
Contact Number: 071-***-****
Email: *************@*****.***
PROFESSIONAL PROFILE
A results-oriented and detail-driven Marketing professional with a proven record of supporting marketing initiatives and driving brand awareness, Lomso Ntapane possesses a solid foundation in market research, campaign coordination, and calendar management, bringing a versatile skillset that contributes to the overall achievement of strategies. His strong analytical abilities enable him to assess trends and consumer behaviour and make data-centric recommendations for optimisation. In his previous roles, Lomso demonstrated exceptional organisational skills by efficiently managing multiple tasks and deadlines. His collaborative nature and effective communication aptitude have facilitated seamless cooperation with cross-functional teams, fostering a connected and innovative work environment. With a keen eye for design and content creation, he is adept at producing engaging collateral that resonates with target audiences and enhances visibility. Career Objective: Lomso aims to excel in marketing and sales by leveraging his diverse experience. Committed to continuous learning, he aspires to contribute effectively to commercial success while further developing both personally and professionally.
PROFESSIONAL EXPERIENCE
Top’s at Spar & Spar February to September
2021
Store Packer
- Packed products and maintained organisation whilst promptly identifying and removing damaged items.
- Provided attentive customer assistance, streamlining the shopping experience by facilitating quick access to desired products.
- Contributed to stock-receiving processes, ensuring smooth and accurate inventory management.
- Supported retirees with shopping, offering personalised assistance and guidance throughout the process.
-
AREAS OF EXPERTISE
- Marketing Calendar
Management
- Marketing & POS Content Sign
Offs
- Marketing Debriefing
- Data Collation & Management
- Campaign Analysis & Reporting
- Store Communication Drafting
- Communication Template
Updates
2 P a g e
EDCON April 2017 to March
2020
Marketing Assistant
- Oversaw the CNA marketing calendar, ensuring its continual alignment with campaign schedules and in-store promotional activities.
- Collaborated in the weekly formulation of communication materials for the CNA chain store, addressing the needs of 168 retail establishments.
- Facilitated the sign-off procedures for leaflets, catalogues, and run-of- print ads, ensuring adherence to designated deadlines and supporting merchandise teams.
- Verified pricing and copy accuracy in point-of-sale (POS) materials before printing and distribution to stores.
- Contributed to the store communications approval process, collaborating with merchants and relevant product managers.
- Managed the aggregation and input of data into SAS, encompassing target market details, campaign send dates, test contact information, and promotion/voucher durations, to ensure that requests were loaded a week before the commencement of each campaign.
- Managed weekly briefing requests for SMS, emailers, mini mailers, and vouchers, providing robust performance analysis reports, aligning costs with budgets, and collaborating with the finance team to raise orders.
- Oversaw the comprehensive management of debriefing processes for press and POS initiatives, fostering collaboration between the agency and in-house designers for mini back-to-school and sales promotions.
- Actively participated in the approval process for POS and pricing callouts, encompassing both promotional and generic in-store signage.
- Collaborated closely with the customer insights team to conduct post- campaign performance assessments which was integrated into the quarterly board pack for presentation during executive meetings.
- Evaluated the impact on sales, considering variables such as advertised products and redeemed vouchers.
- Played a pivotal role in the weekly update of communication templates, ensuring their alignment with evolving brand standards.
- Distributed marketing materials, including T-shirts, balloons, and ribbons.
- Executed SMS loading for store openings and marketing events. AREAS OF EXPERTISE
(Cont.)
- Marketing Content Distribution
- Store Grids Allocation &
Distribution
- Budget Alignment
- Local & International Sales
- Customer Service & Surveys
- Inquiry & Issue Resolution
- Stock Receiving
- Packed & Organised Products
- Proficient in MS Office (Word,
Excel, Outlook, PowerPoint)
SAS Google Docs MRO
EMOTIONAL INTELLIGENCE
QUOTIENT
Essential Interpersonal Attributes &
People Skills
- Adept at conveying ideas
clearly and persuasively, both
in written and verbal
communication, crucial for
crafting compelling marketing
messages.
- Displays a keen creative flair,
consistently generating fresh
ideas to enhance marketing
campaigns, and contributing to
the development of unique and
engaging content.
- Known for being adaptable,
effortlessly navigates through
3 P a g e
- Supported store grid allocations and distribution of essential POS materials.
Teledirect July to December 2016
Call Centre Agent
- Interacted with local and international leads via telephone, recording caller information per operating procedures and disseminating it to relevant stakeholders.
- Provided accurate and timely information to customers regarding product inquiries, service issues, and general company information.
- Initiated follow-up calls with customers to resolve concerns and complaints promptly and effectively, ensuring high levels of customer satisfaction.
- Conducted surveys with UK-based customers.
- Met and exceeded established performance metrics, including call handling time, customer satisfaction scores, and resolution rates. QUALIFICATIONS, COURSES & TRAINING
Management Assistant Certificate N4; Lovedale TVET College, 2015 Business Studies Certificate; Lovedale TVET College, 2014 National Senior Certificate / Matric; Cala High Senior Secondary School, 2013
EMOTIONAL INTELLIGENCE
QUOTIENT (Cont.)
The dynamic landscape of
marketing, adjusting strategies
and tactics in response to
evolving trends to ensure the
success of marketing initiatives.
- Pays meticulous attention to
detail, ensuring accuracy in all
aspects of work.
PERSONAL DETAILS
Nationality South African
Driver’s Licence Code 10
Languages English Xhosa
References:
Name & Surname Contact Details
Andrew Van Wyk
Manager Brand Marketing Stationery Events
& Toys - CNA Marketing
Miss Z. Mgijima
Program Manager
Sudesh Bhageloo
-Executive CNA Marketing
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