Sales Manager Business Development

EDWARD HENDERSON

Boerne, Texas ***** 832-***-**** *********.******@*****.*** www.linkedin.com/in/edwardhenderson/

SUMMARY

A dynamic and accomplished senior sales manager with an extensive background in consultative sales, territory growth / development, coaching / training, business development, account management, talent development, contract negotiation, program development / management, and vendor management. Employs excellent communication and interpersonal skills to build new business, secure customer loyalty, and forge strong relationships with strategic business partners. Driven to achieve results and exceed expectations to help others grow into their roles within a company and secure the long-range success of an organization.

EXPERIENCE

LAWSON PRODUCTS, South Texas

District Sales Manager, 2016-2024

Served for head of sales for South Texas and New Mexico.

Received recognition as 2017 and 2019 All Pro Qualifier.

Grew sales 20% to $1.7 million in 2017. 2022 $3.1 million 2023 with $3,9 million.

Ranked 73 out of 77 districts in 2016 and then ranked two out of 78 districts in 2017.

Directed a multi-state team of 24 sales representatives.

Hunter - Opened government, trucking, military, oilfield and marine and reseller accounts.

Developed new and veteran talent and collaborated on best practices with team.

Turned underperforming district into one of top growing districts with year-over-year sales.

Industrial Supplies including PPE.

Worked with Independent Integrators/Distributors.

Called on SLED, military, energy (oil, gas, renewable energy), manufacturing, fleet, construction, engineering, agriculture and food processing accounts.

SMALLCAKES NEW MEXICO LLC, Albuquerque, New Mexico

Co-Owner, 2013-2018

Named Best of City by ABQ Magazine in 2014, 2015, and 2017.

Named Best Cupcake in New Mexico by MSN.

Created social media pages and grew to 30,000 followers.

Received recognition as most popular bakery in New Mexico.

Made media appearances.

Lead a team of 10 employees.

Negotiated contracts with vendor to resell products.

Engineered new products.

Consulted and mentored other bakeries throughout the US.

Sold licensees for the parent company.

Helped other stores design systems to more efficiently run their business.

ADDITIONAL EXPERIENCE

HENDERSON INSURANCE GROUP, Albuquerque, New Mexico, Principal Farmers Insurance District Manager, 2009-2013. Oversaw a distribution channel of 27 agents. Oversaw 32,000 policies in force, totaling $24 million in premium. Designed training curriculum for new and seasoned agents and agency staff. Recruited, trained, and managed agents. Planned and developed integrated sales programs and promotions. Registered principal, FINRA licenses Series 6, 63, and 26; managed sales and compliance of registered representatives. Worked with semi captive / independent distribution channels.

LEADERS LIFE INSURANCE COMPANY, Houston, Texas, Sales and Marketing Director, 2007-2009. Designed Texas marketing and sales program. Developed role, incentive, and mentoring program of regional sales manager. Hired Texas regional sales managers. Designed and implemented quarterly sales manager meetings for RSM development. Oversaw all Texas business functions, including analysis of competitors. Grew premium by 43%. Managed independent distribution channels.

UNICARE LIFE AND HEALTH INSURANCE, Houston, Texas, Regional Sales Manager, 2001-2007. Provided cross-functional agent training, coaching, and mentoring. Researched competitors and developed marketing analysis within territory. Worked with selected agency to develop mass distribution channel through internet, which became a corporate-wide initiative. Created captivating loyalty in non-captive independent agent market. Managed independent distribution channel.

EDUCATION

UNIVERSITY OF HOUSTON DOWNTOWN, Houston, Texas

Bachelor of Science, Political Science

PROFESSIONAL DEVELOPMENT

SPIN Selling, Huthwaite, 2003-2007 (A consultative sales model based on discovery questions Situation. Problem, Implication and Needs-payoff)

AFFILIATION

Member of the Board of Directors, Greater Albuquerque Chamber of Commerce

Legislative Chair Houston Health Underwriters

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