Marketing Professional
Resume:
Shannon Parkey Flowery Branch, GA **********@*****.*** 404-***-****
Accomplished marketing and operations leader in retail marketing, promotional strategies, and e-commerce growth. Successfully manage partnerships with retailers like Walmart, Target, and Amazon to enhance brand awareness and drive customer acquisition and retention. Proficient in marketing, budget planning, agency management, contract negotiations, and process improvements, with a proven history of enhancing operational efficiency and achieving significant cost savings. Strong communicator with a focus on building relationships and delivering impactful marketing solutions. Principal Program Project Manager
Strategic Planning and Alignment ~ Market Research Project Management ~ Business Development
Marketing Strategy ~ Leadership ~ Data Analytics
Budget and Forecasting ~ Sales ~ Omni-Channel
Go-To-Market ~ Collaboration Cross-Functionally ~ Problem Solving CLM and CRM Strategy ~Financial Analytics
Shannon Parkey
Flowery Branch, GA
**********@*****.***
www.linkedin.com/in/shannon-parkey-591366b
• Strategic Planning - Skilled in developing and executing media campaigns to drive performance and enhance customer strategies.
• Data-Driven Decision Making - Utilized analytics to monitor market trends, adjust strategies, to achieve growth and increases sales.
• Operational Efficiency - Success in improving operational processes and reducing churn through targeted campaigns and marketing programs.
• Cross-Functional Leadership - Ability to lead cross-functional teams (IT, Finance, Marketing, Sales) in go-to-market strategies, fostering collaboration to achieve business goals.
• Client Relationship Management - Strong record of cultivating relationships with key accounts through effective communication and collaboration
Lead marketing and promotional strategies for major partners (Walmart, Target, Amazon, Dollar Chains, Best Buy) driving brand awareness, customer acquisition and retention, utilizing demographics and targeting strategies.
• Drive sales growth and performance metrics through strategic customer strategies, media campaigns, with a data- driven approach, achieving 22% year-over-year growth and a 196% increase in e-commerce sales.
• Managed agency partnerships and optimized creative development across platforms, while overseeing customer- facing merchandising, operations, and budget planning to achieve optimal ROI.
• Develop and execute pricing strategies and promotional activities, increasing National Retail's business share from 4% to 12% and significantly boosting brand awareness and sales.
• Design and implement marketing and promotional plans that effectively communicate project goals and milestones for internal and external audiences.
• Cultivated strong client relationships through effective communication and collaboration; implemented a training guide for third-party sellers to enhance customer experience. KEY QUALIFICATIONS & SKILLS
Principal Project Program Manager – AT&T Prepaid / Cricket AT&T Atlanta, GA Dec 2017- Present Shannon Parkey Flowery Branch, GA **********@*****.*** 404-***-**** Associate Marketing Director – Cricket Wireless AT&T Atlanta, GA Mar 2013-Nov 2017 Senior Account Manager Pantech Wireless Atlanta, GA Mar 2012-Oct 2012 Associate Director of Operations Verizon Wireless Alpharetta, GA June 2002 to May 2011 Worked with AT&T’s startup division, Aio Wireless, before its acquisition of Cricket Wireless, developing pricing and promotional strategies and establishing processes for launch.
• Monitored market trends and adjusted pricing strategies, ensuring effective product end-of-life management while creating business cases, marketing budgets and tracking performance.
• Developed a cross-functional Go to Market Strategy (GTM) that incorporated various business units IT, Finance, Training, Advertising, Merchandising, E-Commerce, Customer Care.
• Implemented a comprehensive direct marketing program that resulted in a 25% sales lift and negotiated with OEM partners, achieving over $95 million in savings.
• Collaborated with internal departments (marketing, operations, and finance) to ensure successful product sales.
• Worked closely with AT&T to address product quality, areas of improvement, promotional activities, and marketing plans, while managing budgets.
• Provided leadership support to key accounts, contributing to overall sales success.
• Successfully developed and implemented effective promotional strategies, conducted trainings, and provided dedicated service to key accounts, meeting regional sales objectives.
• Identified, developed, and implemented process improvement initiatives for operational efficiency with a data- driven approach.
• Saved over $12M in annual expenses by reducing call-in rates to the lowest in the region's history through a Call-in- Rate project; UX design change.
• Corrected a data system error, resulting in monthly savings of over $100K for the region and $2M nationwide.
• Boosted annual revenue from $1M to $13M by creating a customer-focused training program.
• Reduced Customer Credits from $5 to less than $3 per subscriber, saving approximately $7.2 million annually.
• Decreased churn by 1.5%, adding ~$12M in yearly revenue by targeting specific out-of-contract customers and offering additional sales programs.
EDUCATION AND INTEREST AWARDS AND CERTIFICATION
Strayer University
Special Needs Support Summit Award (Top 15) 2022 and 2024 Percepta (Pathbuilders) Dec 2023
Project Management and Time Management (AMA)
Regional Sales Account Manager Huawei Technology Atlanta, GA July 2011-Mar 2012
Contact this candidate