Art Director, Photoshop, Illustrator, AfterEffect, Indesign, Powerpoin
Resume:
Swati Panwar
Art Director
About me
Professional Experience
I am a seasoned graphic designer with over six years of expertise in crafting captivating and shareable digital creatives. My commitment to precision and keen eye for detail are the cornerstones of my work ethic. I excel at taking on fresh, chalenging projects that inspire continuous learning. My forte lies in pushing creative boundaries through innovative design and creating compeling digital narratives that resonate with audiences.
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Saura Saroli Raipur, Dehradun
2015-16: Highter Secondary
Manav Bharti School,
Dehradun
2016-19: Graduation
Bachelors of Science in Animation &
Gaming
Graphic Era Hil University
Skils:
Photos hop
Ilustrator
After Effect
Premiere pro
Languages:
English
Education
Art Director at Hewlett-Packard (HP)
May 2024 – Present
• Responsible for designing and managing deliverables including presentations, print ads, newsletters, banners, and white papers for key HP products such as Workforce Solutions and Workforce Experience (WEX).
• Ensure strict adherence to HP's design guidelines and incorporate stakeholder feedback with precision.
• Develop creative concepts that align with HP's corporate standards, delivering impactful visual solutions across multiple media formats. Art Supervisor at 21n78e Creative Labs
November 2021 – April 2024
• Led the creative development of TV commercials, website banners, and email campaigns for renowned brands including Motorola, Cordelia Cruise, Adobe, and Reliance Digital.
• Managed end-to-end campaign execution, ensuring alignment with brand objectives and maintaining consistency in messaging across platforms.
• Designed engaging visuals, including TVC ads and email marketing materials, tailored to meet diverse brand identities and target audience needs.
• Optimized customer engagement and brand visibility for Cordelia Cruise through strategic email marketing campaigns. Creative Designer at AdLift Pvt. Ltd.
September 2019 – October 2021
• Conceptualized and implemented compeling designs for social media campaigns across brands such as Jaquar, TATA AIG, IMGC, Kent, Titan Eyeplus, and Hermes.
• Contributed to strategic and conceptual brainstorming sessions, offering innovative ideas to enhance creative direction.
• Effectively managed multiple projects, prioritizing tasks to meet tight deadlines while maintaining high-quality output. Graphic Designer & Social Media Executive at
Impresario Promotions
January 2019 – August 2019
• Designed and conceptualized engaging social media posts for leading brands like Nestlé, Honda, and HUL.
• Coordinated with procurement and sourcing teams in China to support project development.
• Assisted in new product development through research, brainstorming, and graphic creation, driving innovative solutions for brand campaigns.
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