Graphic Design Digital Marketing
Resume:
M E L O D Y A M I N I A N
C O N T E N T M A R K E T E R
A B O U T
With an expertise in digital marketing and graphic design, I help brands stand out with content that reflects a strong visual identity, a voice of authority and fostering a loyal and vibrant online community.
C O N T A C T
*************@*****.*** odetomel.com/social-matrix behance.net/melodyaminian E D U C A T I O N
MA, Communications CSU, Fullerton May 2019
BFA, Graphic Design CSU, Fullerton May 2017
E X P E R I E N C E
SOCIAL MEDIA SPECIALIST
CHAMPIONS GROUP HOLDINGS
2021-Present
Expanded reach with organic UGC campaigns, resulting in 144K impressions in just 3 months. Grew reel viewership from 5K to 44K views in 1 month with niche and viral content including narrative-driven short-format videos.
Exponentiated traffic 5x with leveraging relevant social trends, informed competitive research and employee advocacy (EGC) for all 20 brands managed. Increased Instagram followership by 1200 through engaging content strategies: capitalizing on humor, instructional videos and highlighting employee culture. Lead in creative strategy for brand campaigns including Yelp verticals, taking part in the Champion’s Groups’ recognition of the 2023 YAPA Awards, Best In Verticalization. Raised brand awareness by collaborating with local nonprofits, city organizations, and sports teams (ei. CSU Fullerton Arboretum, Olinda Unified, Brea Fire Department, San Diego Padres, Cincinnati Reds).
Grew Youtube viewership from 700 to 90K views producing info-tainment style shorts, answering consumer questions and conversational content. Facebook tripled likes and plays, reach grew 80% with +100 shares in 1 month by doubling up posts on major holidays and re-imagining trending reels using brand ambassador generated content.
Optimized social ad campaign creative and lead journey using anchoring tactics earning $50K months per brand.
Monitored campaign health, delegating budgets, supervising creative agencies and interns. MARKETING ASSOCIATE
OC MUSIC & DANCE
2019-2021
Scaled up SEO visibility by 45% with highlighted blog content: interviews, event recaps, and industry news.
Referral traffic increased to 31% along with organic to 36% indicating good customer interest and loyalty.
Doubled prospect reach in 3 months using Google PPC and Meta ads, a site re-design and SEO-optimized monthly blog content.
Gained Instagram 1,000+ followers over a 2 month period due to consistency in paid ads, community partnerships (Segerstrom Center, Pacific Symphony, South Coast Plaza), IG lives of performances, and interviews with international celebrity composters. Leveled up viewership with interactive stories, concert live-streams, master instructor interviews, and instagram takeovers.
Directed all content management and creative: content planning, production, writing and graphic design.
Showcased and developed community outreach and programs (Steinway Int. Academy, Competitions, Festivals, Dance Discovery, Master Classes). Presented digital marketing research analysis and audited reporting to leadership team. Created the user-interface and experience for the new website and online teaching platform for hybrid students.
MARKETING & SPECIAL PROJECTS ASSISTANT
OCIE SBDC LEAD NETWORK CENTER
2017-2019
Rebranded and newly developed visual identity for special projects and brand material that was recognized by the national board of SBDC America.
Our SBDC program received national commendation from our accreditation body, America’s SBDC for “modernizing the SBDC.”
Strategized and marketed social, email, and direct mail campaigns for seven SBDC locations. Welcomed 1400 attendees for annual awards and conferences with building custom websites and landing pages.
Increased SBDC program interest by planning and hosting Facebook Live events for SBDC Day attracting new clients to our facility.
Led branding for start-up programs like SBDC EATS, LevelUp, OCMade, Cocineros, Brick by Brick, etc.
Redeveloped internal brand communications with redeveloped style guide/brand guide. Gained repeated interest in upcoming programs with social media advertising campaigns. Attracted thousands of graduates for six entrepreneurship programs developing social media ads, email campaigns, landing pages and training materials. Expanded brand awareness totaling in 3K followers by taking over overall digital marketing strategy, including Facebook strategy and kickstarting SBDC’s Instagram account. R E L E V A N T W O R K
GRAPHIC DESIGNER ASSOCIATED STUDENTS, INC. MAY 2017 - OCT 2017 GRAPHIC DESIGNER YOUNG COMPANY MAY 2016 - MAY 2017 THESIS PROJECT: SOCIAL MEDIA STRATEGY
Brands worked with: Monkey Business Cafe in conjunction with the Fullerton Arboretum, U-ACRE, and OC Music & Dance.
SOFTWARE SKILLS
Creative Tools:
Adobe Creative Suite, Canva, WordPress, Squarespace Content Management & Analytics:
Hootsuite, Hubspot, Semrush, Google Analytics, Service Titan, SproutSocial, Later, Loomly, Sendible, Meta Business Suite
Planning and Data Management:
Microsoft, Google Suite, AirTable
Project Management:
Wrike, Basecamp, OneDrive, SharePoint, MediaValet
Social Media Platforms:
Facebook, Instagram, Google My Business, LinkedIn, Yelp, NextDoor M E L O D Y A M I N I A N
T O W H O M I T M A Y C O N C E R N,
In my recent experience working in private equity, I have planned strategic content and brand campaigns for 20 brand accounts. With more than a decade of digital marketing and graphic design expertise, I help brands stand out with content that reflects a strong visual identity, a voice of authority and sense of community.
I wish to effectively contribute to your mission with my experience in both, inbound and performance marketing. My background in graphic design pairs well with creating relevant and engaging content.
I regularly conduct consumer and competitor analysis reports that contribute to more effective campaigns gaining better customer retention. My storytelling abilities can be of value to your team’s future initiatives. Please review my Behance portfolio. I look forward to your response. S I N C E R E L Y,
M E L O D Y A M I N I A N
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