Customer Experience Product Management

Dear Hiring Manager,

I am excited to submit my candidacy for the mentioned role at your esteemed organization. With 19 years of experience in different departments under the commercial/ marketing department, I have attained a proven record of achievements and extensive proficiency that sharpened my skills in developing business plans, conducting market analyses, and leading product management initiatives that drive growth and enhance customer experience. In my current role as Product/ Portfolio Marketing & Partnerships Manager at Etisalat (e& Egypt), I have successfully managed a diversified service portfolio, achieving double-digit growth and generating millions in revenues. My hands-on-experience in developing integrated end-to-end GTM strategies while collaborating cross-functionally focused on exceeding on revenue targets and customer satisfaction. I pride myself on my analytical and data-driven approach, developing and implementing predictive models and performance dashboards that significantly enhance business operations and providing actionable insights, ensuring that decisions align with the company’s strategic goals.

Also, a track record in reviving legacy services and creating retention programs that have optimized customer acquisition, retention and loyalty. Additionally, launching co-branding deals with leading brands in the FMCG and the ride- hailing industries has strengthened my skills in building meaningful and ongoing fruitful partnerships.

I thrive in collaborative environments, leading cross-functional teams to meet ambitious objectives.

I am eager to bring my analytical and strategic approach to your team, confident that it aligns with your organization's vision, values, and goals. I would appreciate the opportunity to discuss how my background and skills can contribute to your organization’s success. Please find attached my resume attached for further assessment and thank you for considering my application.

Sincerely,

Mona ElGuindy

Mona ElGuindy

Product/ Portfolio Marketing & Partnerships Manager

+2-011*-***-**-** Heliopolis, Cairo, Egypt

**********@*****.*** https://www.linkedin.com/in/mona-elguindy PROFILE SUMMARY

With 19 years of experience within the commercial/ marketing department, I bring to the table a strong passion for blending strategic thinking, analytical skills, financial expertise, and consumer insights to innovate and deliver solutions that delight customers. My acumen for implementing tactical initiatives helps drive awareness, acquisition, usage, adoption, cost management, risk mitigation, and retention and loyalty programs that maximizes customers' activity, revenues, and ROI, all while enhancing their overall experience. With a deep commitment to achieving objectives and KPIs that align with the company’s strategy, I am adept at fostering mutually beneficial relationships with third parties and building trust and respect with stakeholders at all levels. With proven experience managing diversified product portfolios that equipped me with the time management under pressure skill, I thrive in fast- paced environments and deliver results that consistently meet challenging deadlines. CORE SKILLS

Commercial Strategy and Planning Product Management Data Analysis & Customer Insights Product Lifecycle Management Market & Competitive Analysis Customer Value Management (CVM) Financial Data Integration GTM Strategy

Product Strategy Partnerships Negotiations

Product Development Cross-functional Team Leadership EXPERIENCE

Product/ Portfolio Marketing & Partnerships Manager July 17 - Present Etisalat (e& Egypt)

• Successfully developed and managed a diversified portfolio of services (Core VAS, Mobile Advertising & Out of Credit Services), consistently achieving double-digit annual growth and generating Multi Millions $ of revenues, in terms of setting the area strategy in consistent with the company’s strategy and a proven track of record of building and scaling successful service offerings, delivering substantial value to the organization and exceeding revenue targets and ROI while ensuring a delightful experience for our customers that drives brand and products awareness, purchase intent and loyalty.

• Developing and delivering end-to-end integrated GTM for product launches by working cross-functionally with all stakeholders to refine product requirements, problem solving and market tradeoffs to build an effective brand for both traditional and digital streams.

• Overseeing the entire product lifecycle, extracting value, scaling-up services and increasing the revenue penetration to achieve profits and the desired market share

• Ensuring the best experience for the services on both traditional and digital channels to maximize the customers engagement.

• Developed and managed a predictive scoring model built on machine learning to set a credit scoring to the customers to guard Etisalat profitability in lending them.

• Communicating with B2B, agencies, vendors and consultants to acquire a share from media advertisement and corporate trade marketing by building strong capabilities

& offers to capture a higher share in the digital arena and empowering their brands

• Successfully launched co-branding deals and partnerships by joining forces with reputable FMCGs and Ride-hailing companies.

• Managing the third parties payments collections and operations and the out of credit services bad debt and design the proper streams to minimize the bad debt and identifying new defensive line to limit risk.

• Developing all necessary analytical models, KPIs dashboards, reviews and ensure predictive and descriptive KPIs trends and progress.

• Managing the full financials and KPIs reporting, forecasting, budget, profits margins and business plans of the services portfolio.

• Study the local and global practices to ensure coping with market trends and keeping a close eye on competitors’ moves.

• Lead, train and assess performance of direct subordinates. Marketing Consumer Retention Senior Supervisor Feb 16 - June 17 Etisalat (e& Egypt)

• Achieving global subscribers’ base targets, via implementing retention programs, activities, propositions and tactics to maintain the overall customers’ life and bill cycles to assure continuity of services provided across all consumer segments Programs to maximize customers’ base activity and subscribers market share.

• Leading the execution of the consumer retention roadmap in collaboration with other stakeholders to achieve the targeted KPIs across all consumer segments.

• Developing all necessary analytical models, KPIs dashboards, reviews and ensure predictive and descriptive KPIs trends and progress.

• Monitoring market dynamics and retention metrics and utilize their understanding to apply modifications and updates to the retention strategy and plans.

• Lead, train and assess performance of direct subordinates. Commercial Customer Insight Senior Team Leader Feb 13 - Jan 16 Etisalat (e& Egypt)

• Conducting analysis reviews and studies for the marketing on regular basis to support effective & proper decision-making process & providing actionable insights.

• Preparing pre and post launch assessments to measure the impact on the strategic initiatives, products & promotions for different Marketing segments.

• Highlighting different market/segment phenomena related to trends to the management and provide them with support and recommendations.

• Developing and automating dashboards for KPIs monitoring.

• Lead, train and assess performance of direct subordinates. Senior Strategic Marketing Specialist Nov 09 - Jan 13 Etisalat (e& Egypt)

• Handling the commercial department requirements in terms of planning, budgeting and in developing short & long-term planning activities to fulfill Etisalat group budgeting process on a quarterly basis.

• Responsible on the market& value sizing, and competitive analysis exercises.

• Reporting the commercial performance KPIs vs. targets per area for sales & marketing to ensure compliance with the budget, targets & business plan and provide the management with clear vision of the company’s direction towards achieving the budget and target figures.

• Setting the sales targets in compliance with the budget and the management vision.

• Working with Finance to ensure the revenues allocation per area. Regional Sales Support Sr. Specialist & Projects Champion Jan 09 - Nov 09 Mobiserve Holding

• Supporting the Regional sales & business development as assigned and tracking the contracts & POs.

• Tracking & monitoring the performance vs. targets by performing regular reviews. Business Development & Research Specialist Aug 07 - Dec 08 Mobiserve Holding

• Proactively researching, analyzing and posting market intelligence insights.

• Preparing quotations for customers by reviewing tender documents. Account Executive Mar 07 – Aug 07

Fenix Integrated

Full In-house Advertising Agency, Creative Marketing solutions and Post Production House

• Managing existing and new accounts by coordinating between the clients and the agency’s internal departments (Creative & Production) to ensure meeting the client's expectations and finalizing deals

Senior Marketing Executive Oct 05 – Mar 07

Oceania Engineering Systems (PHILIPS)

Sole Authorized agent for PHILIPS Hotel TV and other reputable brands and hotel’ supplier with all in –room equipments and networks

• Managing existing and new accounts by preparing quotations and finalizing the deal.

• Managed our booth in 3 exhibitions (HACE 2005, ELECTREX 2005, and HACE 2006). Marketing Coordinator Mar 05 – Oct 05

KHIP Intellectual Property firm “A start-up”

• Assisted in the launch of all marketing materials

• Marketing research for screening prospective customers, and finalizing deals with them up to an including readiness to sign a contract EDUCATION

Sadat Academy/ University of New Brunswick, Canada Class June 2004 Bachelor degree in International Business Administration GPA: 3.4 (Very Good with Honor) LANGUAGES & COMPUTER SKILLS

Arabic: Native English: Excellent spoken and written Advanced knowledge of Microsoft Office

PERSONAL DETAILS

Date of Birth: 1st of Aug. 1983 Nationality: Egyptian Marital Status: Single

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