Account Manager Media Buyer
Resume:
M A R K H A M M U R P H Y
Media Buyer - Intersect Media Solutions
Saint Johns, FL 32259 **********@*****.***
W O R K E X P E R I E N C E
Media Buyer
Intersect Media Solutions - Lake Mary, FL
March 2016 to Present
Oversee project workflow for all clients of IMS, ensuring account teams are on track in creating, implementing and reporting on all advertising projects. Develop strategies and implementation of print, traditional and digital advertising campaigns for clients including; AARP, Publix Groceries, Tobacco Free Kids, Advantage Sales and Marketing, Anthony's Clothing and others. Lead media planning contact for all political and advocacy issue based marketing programs. Develop plans based on budget and desired reach. Effectively communicate with client, account manager, IMS marketing, sales and media staff, other placing Press Associations. Maintain excellent knowledge and continue to be well informed on traditional, digital, mobile and advertising trends in the industry. Act as main company liaison for other partner agencies to align competencies on shared clients. Manage special projects as assigned by client and/or relevant agency, senior management. Provide support to accounting staff to insure timely billing of all accounts. Maintain media buying/planning database, local market spoilage and share of voice competitive database/relevant reporting to clients. Senior Key Account Manager
Times Union Media - Jacksonville, FL
October 2014 to January 2016
Manage largest key account advertisers in print and digital for Times Union Media and its properties. Maximize value proposition in print for clients based on paid subscribers and Select Market Coverage pieces. Develop search and display targeting online programs for clients to drive internet advertising. Develop advertising programs that maximizes combined reach of print and digital offerings. Responsible for over $1.8 million in advertising revenue for organization. Key Achievements:
Google Ad Words certified.
Increased revenue spend for Publix, Baptist Health and Stratton Financial by over $150,000
Brought Atlantic Coast Bank back as an advertiser after many year layoff.
Achieved sales goals each month.
Tripled Publix spend in Military Newspapers
Marketing Manager
Anheuser-Busch - North Florida Sales - Jacksonville, FL July 2013 to October 2014
Work with corporate and local media partners to drive brand awareness and sales for Anheuser-Busch products in NE Florida. Negotiate event and promotional contracts to maximize on site exposure and leverage ability to sell product during events. Create compelling radio campaigns with on-air personalities to drive product launches and other company initiatives. Manage Corporate Social Responsibility (CSR) programs to enhance public awareness of company activities for the community. Maintain fiscal responsibility for $1,000,000 advertising and promotion budget. Operate each Social Media site for customer interaction.
Key Achievements:
Launched in=store advertising program with select retailers utilizing sight and sound elements. Those stores showed a 10%-12% larger sales volume than comparable stores.
Led program to monetize value of special events based on cost to participate and actual sales to set standards for acceptable spend values.
Provided responsible service training classes monthly for hotel and restaurant clients on a monthly basis.
Created first comprehensive, detailed annual strategic promotional calendar.
Directed tactics to increase use and traffic of Social Media (Facebook, Twitter). Advertise Social Media sites on POP in- stores. Utilize both as register to win avenues at events.
Negotiated solution to $250,000 overspend in radio advertising through value added programs and other aspects. Regional Director of Advertising and Public Relations METROPCS - Jacksonville, FL
February 2008 to June 2012
Provide strategic and operational leadership for advertising and PR functions, successfully building business in a highly competitive market. Launched MetroPCS in Jacksonville in 2008. Initially targeted economic and credit challenged phone customers looking for quality service at a more affordable rate than with traditional cell phone carriers. MetroPCS grew in technology and brand and branched out to higher tier markets that had more choices but still had interest in saving money. Drive brand awareness and sales into retail outlets through media planning, event sponsorships, and customer-direct advertising campaigns. Plan and execute traditional and new media campaigns, including rapidly emerging social media programs. Continuously track, monitor and mine data to measure ROI, working with media partners to refine and advance marketing tactics accordingly. Research and analyze competitor strategies and their impact. Develop and produce ongoing reporting for corporate and retail sales decision makers. Maintain multimillion-dollar regional marketing budget as defined by Finance executives.
Key Achievements:
Instrumental in driving brand awareness from zero to 7% market share in 3 years.
Negotiated sharp agreements that saved an average of 20% over retail value for events and sponsorship agreements.
Leveraged OEM relationships to supplement tight marketing budgets with synergistic offerings.
Teamed with network engineering to assess penetration across zip codes and identify underperforming areas for closer targeting.
Instituted call source tracking to monitor rate of direct mail response.
Created time-limited, event-specific coupons to generate buzz and encourage customer action.
Developed strategy using retail outlets as event ticket outlets to drive traffic into stores.
Clearly communicated marketing strategies across functional borders and levels to foster understanding and collaboration while strengthening relationships.
Agency Director
FLORIDA TIMES UNION - Jacksonville, FL
February 2007 to February 2008
Developed strategies to leverage business with existing customer base by presenting targeted opportunities for advertising in resources other than traditional, familiar newspaper vehicles. Analyzed customer marketing plans and media spend in total for overall effectiveness in reaching customer targets. Coordinated plans for print, radio and TV campaigns. Worked closely with Art Department to expand creative designs and with Sales to identify and analyze targets. Key Achievements:
Led training of sales staff on the importance of promoting multiple marketing tactics in client contacts and presentations.
Worked with research department to maximize use of Nielsen demographics.
Expanded overall awareness of services through public campaigns and business makeovers.
Led key campaigns with leading advertisers from multiple market segments (e.g., furniture, retail, country clubs and funeral home)
Marketing Director
STEWART LIGHTING / STEWART OUTDOOR LIGHTING - Jacksonville, FL July 2003 to February 2006
As the first dedicated marketing professional in the organization, developed and coordinated branding and marketing programs showcasing lighting, electrical and design services to individuals, builders and designers. Maintained channel order reports to gauge health of existing and near-term business. Developed product books and other tools to assist sales staff. Coordinated efforts of inside and outside sales staffs to complement ongoing marketing efforts. Key Achievements:
Instrumental in growing builder and designer business through popular in-store "lunch and learn" programs.
Created customer data collection process in stores to establish database for events and sales.
Drove sales from $4 million in 2003 to more than $9 million in 2006.
Successfully launched Stewart Outdoor Lighting brand with over $45,000 in year one sales, including a Florida Builder's Showcase Home
E D U C AT I O N
Master's in Business Administration
FLORIDA INTERNATIONAL UNIVERSITY - Miami, FL
August 1997 to May 1999
Bachelor of Business Administration in Marketing
UNIVERSITY OF MIAMI - Coral Gables, FL
C E R T I F I C AT I O N S A N D L I C E N S E S
Google Adwords
November 2014
A S S E S S M E N T S
Marketing — Expert
December 2019
Understanding a target audience and how to best communicate with them. Full results: https://share.indeedassessments.com/share_to_profile/ a935802a3d04d8ebac9cdc09a7813afdeed53dc074545cb7
Written Communication — Highly Proficient
July 2018
Measures a candidate's ability to convey written information using proper grammar rules. Full results: https://share.indeedassessments.com/share_to_profile/ 0c5298ce240db638d18dec6be389deefeed53dc074545cb7
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.
A D D I T I O N A L I N F O R M AT I O N
Core Competencies
• Creative Development
• Branding / Messaging
• Business Expansion
• Strategic Market Growth
• Budget & Resource Management
• Oral & Written Communications
• Traditional & New Media
• Market / Trend Analysis
• Metrics Analysis / Reporting
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