Business Development Account Executive

Professional Summary

Skills

Work History

MICHELE RICCA

Ridley Park, PA 19078 610-***-**** ******@*******.*** Dynamic Senior Multi-Media Account Executive with a proven track record, showcasing expertise in business development and customer engagement. Dedicated to finding innovative ways information can be used to help people and businesses make better and smarter decisions. Excelled in driving revenue growth year over year through deal development and strategic account planning. Skilled in communication and analytical thinking, adept at fostering long-term client relationships and exceeding sales quotas.

• Account planning • Communication

• Customer engagement • Lead qualification

• Strong analytical • Business development

• Attention-to-detail Proficient in customer relationship building and prospecting

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Oct 2023 - Current

Lafayette Hill, PA

Major Account Media Strategist

Salem Media Group

Presents persuasive multimedia proposals to prospective clients, winning new business opportunities consistently.

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Negotiates contracts and pricing structures, securing long-term partnerships with key accounts.

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• Define, measure, and evaluate relevant paid media KPIs and objectives. Strong analytical and creative thinking skills with the ability to understand competitive analysis and generate insights.

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Assist in the planning, execution, and optimization of paid media campaigns across multiple platforms, including Google Ads, Google Display Network, LinkedIn, Facebook, and other marketing channels.

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Monitor campaign performance, budget allocation, and bidding strategies to ensure optimal ROI.

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• Conduct research to identify relevant and high-performing keywords, target audiences, and new opportunities for campaign improvement.

Troubleshoot performance issues, collaborate on identifying root causes, and help implement effective solutions.

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Tools used include social media management, video productions, and content creation, SEO

& SEM optimization for successful campaigns execution.

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May 2016 - Current

Pittsford, NY

Senior Account Executive

Gannett/USA Today

Served as subject matter expert in social media, Search Engine Optimization, Search Engine Marketing, Banner Advertising, and Email Marketing.

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• Experience working within and or selling into digital ecosystem.

• Analyze, review, and report on effectiveness of campaigns in effort to maximize results. Experienced with multi-touch attribution, data management platforms, segmentation, targeting,

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Managed campaign creations and execution of new concepts, community-building efforts, promotions, tracking, optimization.

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• Obtained pricing deals, negotiated contracts and solidified beneficial agreements.

• Proposed additional tactics to clients to capitalize on upsell opportunities.

• Built and maintained effective relationships with sales professionals and key decision makers.

• Proactively identifies, manages, and mitigates risks on marketing activities. May 2013 - May 2016

Primos, PA

Account Executive

Digital First Media

• Built and strengthened relationships with new and existing accounts to drive revenue growth. Recorded and maintained sales prospect and sales data within customer relationship management system.

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• Maintained company KPI's month over month and increased revenue by 20% year over year. Qualified leads, built relationships and executed sales strategies to convert leads into customers.

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Prepared and maintained forecasts to gain understanding of measures needed to grow new business.

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Mar 1994 - Aug 2009

Crum Lynne, PA

Senior Account Representative

Trans Union LLC

Achieved or exceeded company-defined sales quotas earning a 2003 & 2005 Golden Circle recipient.

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• Consistently achieved over 100% of plan year over year. Managed over 1MM accounts in the Financial Services, Retail, Collection, Auto, Healthcare, and Utility companies.

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Education

• Convey company's value proposition and deliver on activity targets and retention goals. Performed client demonstrations and provided training, and on-site visits to improve workflow adoption and customer satisfaction.

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Worked collaboratively with account coverage team and played a critical role in contract renewal process and client retention.

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• Provide forecast and pipeline information to management. Self-motivated, organized and deadline-driven with ability manage and support multiple projects simultaneously.

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• Responsible for onboarding new clients via prospecting efforts Responsible for account planning and understanding each customer's position within the market.

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• Resurrected and monetized dormant leads to build book of business and increase revenues. Utilized CRM tools to effectively manage a large portfolio of accounts, ensuring timely follow-ups and accurate recordkeeping.

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Kutztown, PA

Bachelor of Science: Business Administration And Management Kutztown University of Pennsylvania

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