Social Media Project Manager
Resume:
Karis Battle
Senior Marketing Manager Solutions Marketing Strategist Creative Leader
************@*****.***
ABOUT
Dynamic Marketing Leader with 10+ years of expertise in B2B solutions marketing, content strategy, and campaign execution within technical environments. Known for driving lead generation and customer engagement through cross-functional team leadership and tailored, solutions-oriented strategies. Proven success in increasing brand visibility and achieving significant growth by leveraging analytics-driven campaign management.
EXPERIENCE
Amazon, Remote (Contract) — Digital Marketing Manager JUNE 2024 - SEPTEMBER 2024
Managed digital, email, and social media campaigns to strengthen Amazon's brand visibility, achieving a 20% growth in customer engagement across campaigns.
Created targeted marketing collateral and conducted performance analysis, driving improvements in campaign reach and user interaction. Coordinated cross-functional project initiatives, working with design and content teams to align on cohesive, high-impact campaign delivery. BRI, Remote — Marketing Lead
OCTOBER 2021 - FEBRUARY 2024
Developed and maintained a comprehensive content strategy, optimizing web content to enhance user experience and SEO performance, resulting in a 30% increase in organic traffic.
Coordinated website updates and managed digital content across platforms, ensuring consistent brand messaging and a 25% boost in audience engagement.
Utilized analytics to drive data-informed content decisions, achieving a 20% improvement in content relevance and user interaction. GSA, Hybrid— Marketing Manager
FEBRUARY 2018 - JULY 2021
Created customer-centric marketing solutions to address pain points and drive engagement, resulting in a 25% increase in retention and brand loyalty.
SKILLS
Solutions-Based Marketing
Cross-Functional Team
Leadership
Campaign Strategy &
Execution
Content Strategy
Development
Lead Generation & Customer
Acquisition
Data-Driven Marketing
Analytics
Project & Stakeholder
Management
Digital Marketing
Technologies (Salesforce,
Asana, etc.)
TECHNICAL SKILLS
Adobe Creative Suite
(Illustrator, Photoshop,
InDesign)
Microsoft Office Suite
WordPress, Canva, Salesforce,
Asana
Social Media Platforms
(Instagram, LinkedIn,
YouTube, TikTok).
LINKEDIN & PORTFOLIO
Digital Portfolio
karisbattle.com
Led solutions-based content development, producing diverse materials that increased user engagement by 25% and contributed to a 20% uplift in campaign conversions.
Facilitated cross-departmental collaboration to deliver an integrated content marketing strategy, improving campaign effectiveness by 25%. Blutique, Chapel Hill, NC — Marketing Manager
JANUARY 2016 - JULY 2017
Crafted and deployed customized marketing materials that achieved a 35% rise in product awareness and a 15% increase in leads. Orchestrated B2B and B2C campaigns with a solutions-focused approach, driving a 25% rise in community engagement and boosting brand loyalty. H&M, Charlotte, NC — Visual Marketing Lead
JANUARY 2014 - AUGUST 2015
Led cross-functional collaborations with store managers and merchandising teams to implement marketing initiatives, resulting in a 20% improvement in store traffic and customer engagement. Enhanced in-store visual marketing efforts to align with brand messaging and optimize customer experience, contributing to a 15% increase in sales conversions.
Belk, Charlotte, NC — Web Marketing Coordinator
FEBRUARY 2012 - AUGUST 2013
Managed over 30 digital campaigns, including PPC, resulting in a 15% increase in engagement and a 20% boost in conversion rates. Led market launches for over 18 products, achieving a 25% increase in brand awareness within targeted demographics.
EDUCATION
MA - Fashion Journalism —
Academy of Art University
MAY 2020
AA - Fashion Marketing —
Art Institute of Charlotte
DECEMBER 2013
BS - Graphic Design —
NC A&T State University
DECEMBER 2007
Contact this candidate