Strategic Communications Project Management

Lana Bian

Vienna, Virginia ***** 703-***-**** (mobile)

*******@*****.*** @ljbian www.linkedin.com/pub/lana-bian/0/3ab/241/en

PROFESSIONAL SUMMARY

Strategic Communications Leader Marketing & Brand Strategist – Experienced in leading complex communication initiatives and delivering innovative marketing strategies to drive brand growth and stakeholder engagement. Proven track record of working with federal agencies and state governments, specializing in strategic communication planning, project management, and digital transformation. Adept at crafting compelling content, building and managing cohesive teams, and aligning communication efforts with organizational goals.

Hold a Public Trust Government Clearance

Software Experience: Microsoft Office, Microsoft sharepoint online, Content Management Systems, Marketing Automation Software, SEO, Google Analytics, Visio, Adobe Creative Cloud

CAREER HISTORY

Marketing Consultant 6/2024 – 12/2024

ARLINGTON STRATEGY, FAIRFAX COUNTY THRIVE PROGRAM, ARLINGTON, VA

Conduct brand assessment in an effort to identify quick wins for marketing consumer-facing businesses.

Draft marketing plan and messaging for small businesses (county grant recipients).

Deputy Lead/Workstream Lead, Communications 2/2023 – 5/2024

EAGLE HILLL CONSULTING AT THE FOOD AND DRUG ADMINISTRATION (HHS), WHITE OAK, MD

Led internal communication projects, working with leadership at FDA’s Center for Drug Evaluation and Research Office of New Drugs, Postmarketing Drug Safety.

Designed, produced, and published OND’s postmarketing safety newsletter, distributed to over 250 scientific members.

Provided project management and communication support for CDER-wide postmarketing safety teams.

Managed the team members of two workstreams supporting the New Drug Regulatory Program Modernization.

Team Lead/Workstream Lead, Strategic Communications 5/2019 – 11/2022

DRT STRATEGIES AT THE FOOD AND DRUG ADMINISTRATION (HHS), WHITE OAK, MD

Led internal and external communication projects, working with leadership at FDA’s Center for Drug Evaluation and Research Office of New Drugs.

Developed and published internal newsletter reaching more than 1400 scientific staff, creating a stronger sense of community amongst the teams (which became essential during the pandemic).

Provided strategic communication support for mission critical operations.

Completed analysis and focus groups reviews to standardize FDA/CDER documentation for Advisory Committees.

Work Stream Lead, Strategic Communications 7/2017 – 5/2019

DRT STRATEGIES AT THE FOOD AND DRUG ADMINISTRATION (HHS), WHITE OAK, MD

Led internal and external communication projects, working with leadership in FDA’s Office of the Commissioner.

Develop and execute communication plans; streamline digital communication process and use of tools to support the Office of Medical Products and Tobacco, the Patient Affairs Staff for internal and external outreach, including program and outreach (video and social media) management support for Rare Disease Day.

Team Lead, Strategic Communications 7/2016 – 7/2017

DRT STRATEGIES AT THE U.S DEPARTMENT OF AGRICULTURE (FSA), WASHINGTON, DC

Led strategic communications team, working with leadership at USDA’s Farm Service Agency.

Developed and executed communication plan; streamlined digital communication process and the efficient use of tools to support both the national office and field offices around the country.

Executive Marketing and Membership Consultant 6/2015 – 6/2016

AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE, WASHINGTON, DC

Brought in by the Chief Membership Officer to work with the Director of Member Experience and Engagement and across AAAS departments and offices to better understand existing member experience leading to improved process and communications plans to improve engagement and increase retention rates.

Improved member satisfaction, increased member engagement, strengthened AAAS loyalty, enhanced member offerings, ensured data integrity and member communications, creating better member experience, and supported the development of business process and operations.

Senior Marketing Manager for Strategy, Programs, and Planning 5/2012 – 2/2015

MONSTER GOVERNMENT SOLUTIONS, MCLEAN, VIRGINIA

Drove new solutions from inception to delivery, based on customer input, current trends and internal feedback.

Identified, evaluated, and nurtured vendors for potential partnerships to complement Monster product portfolio for state governments, resulting in winning three separate multi-year projects: Ohio ($36M over ten years, Florida-$29M over six years) and the State of Washington ($8M over five years).

Created Go-to-Market plan for products/services including positioning, messaging, public relations, channel, launch, programs and collateral for the federal and state government agencies.

Successfully designed and developed a virtual career fair within three weeks, working with partner and vendors, as well as Monster’s global sales and marketing teams to get both job seekers and employers to the event.

Manager/Senior Manager/Director of Marketing Communications 7/2004 – 5/2012

China Telecom USA/China Telecom Americas, Herndon, VIRGINIA

Managed all marketing and communications activities, speaking engagements and product launches:

Developed and implemented international marketing and channel expansion strategy, generating 60% of business revenue. Marketing contribution resulted in 68% compounded annual company growth rate over seven years, growing from 19 to 220 customers and $8M to $92M annual revenue.

Created value proposition and go-to-market strategy for enterprise and carrier (data and voice) for the U.S., Canadian, and South American markets.

Directed traditional, digital, solutions, and social marketing, driving leads to the international sales team, resulting in almost $2M directly attributable revenue from new marketing programs.

Executive Consultant, Marketing and Communications 7/2002 – 7/2004

PatriotNet (acquired by IceWeb), Fairfax, Virginia

Working with the CEO, developed and executive strategic marketing plan specifically tailored to B2B and B2C customers and prospects for ISP/Tech consulting firm (preparing for acquisition):

Advised CEO on strategies and opportunities to promote and highlight the company and its products.

Developed and implemented marketing strategy, resulting in 25% revenue increase within two years.

Senior Manager, Global Business Development/Member Retention 4/2001 – 1/2002

Wireless Infrastructure Association (formerly PCIA), Alexandria Virginia

Managed roll-out of multi-million-dollar, six country wireless consumer market research.

Designed and implemented affiliate membership acquisition, communication and retention strategies for newly established international membership group for association.

Produced multi-stage business development and marketing communications strategy, growing global membership by more than 25% within 12 months.

Education

Certified Scrum Product Owner (CSPO), Scrum Alliance

M.A. Marketing, American University, Washington, D.C

B.A. International Business, minor in Economics, Hope College, Holland, Michigan

oInternship, U.S. Department of Commerce, Export Promotion, Japan/Korea/Hong Kong

oSummer Honor’s Program, Japanese Business and Economics, Meiji Gakuin University, Tokyo, Japan

Professional & Volunteer Affiliations

Co-Founder, Founding Board Co-Chair, Success in the City, LLC (membership organization for women business owners)

Member and Volunteer, Historic Vienna, Inc.

(former) Member and Former Marketing Communications Committee Chair, Women in Technology

(former) Co-Chair Asian Business Committee, Dulles Regional Chamber of Commerce

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