Digital Marketing Project Manager

ThomasHoldenAbbott*****

Thomas P. Holden

**** **** **. ******, *.X. 78747 310-***-**** ***********@*****.*** CORE COMPETENCIES & TECHNICAL SKILLS

Digital Marketing, KPI Design Enhancement, Email Marketing Automation, SMS Messaging Campaign Strategy, Content Creation & Graphical Optimization, Go-To-Market Pre-Sales Scoping & Pricing Development Planning, Marketing Automation Implementation & Project Management, ROI Market Strategy Consulting, Email A/B Testing & Deployment, HTML/CSS/AMPScript Coding, Business Unit Troubleshooting & Testing.

ACTIVE SALESFORCE CERTIFICATIONS & ACHIEVEMENTS

● Salesforce Marketing Cloud Email Specialist: 11/2017 to Present.

● Salesforce Pardot Specialist: 9/2016 to Present.

● Active Link to Salesforce Blog Post Page on Medium.com WORK EXPERIENCE

Sevita Health, Austin, TX 10/2023 to 3/2024

Clinical Specialist & Project Manager

● Responsible for over 40 clients living in Group & Host home properties within the South Austin, TX area.

● Managed project timelines and clinical documentation for disabled clients.

● Developed annual ICAP, IPC, & IP documentation deliverables for disabled clients residing in Group & Host Homes.

● Logged & updated all client records via Salesforce Health Cloud Platform.

● Drafted & Designed maintenance objectives for the enhancement of group homes to further comply with regulations for the State of Texas Health & Human Services Commission (HHSC).

M.K. Partners (LogiGear Corporation), North Hollywood, CA 4/2022 to 2/2023 Digital Marketing Coordinator & Content Writer

● Created weekly blog deliverables regarding partnership information & releases regarding Salesforce.com including: Writing & revising content, taking photos / screenshots, & publishing all articles on Medium.com.

● Managed cross functional marketing & CRM project timelines, metrics, & outcomes to corporate stakeholders.

● Performed on-going marketing automation training & consulting assistance for assigned clients within individual Salesforce Marketing Cloud & Pardot orgs.

● Audited, wireframed, & designed troubleshooting processes for internal & external marketing projects: Including UAT & A/B testing within various Pardot & Salesforce Marketing Cloud business units.

● Crafted & tested Go-To-Market email templates, email preference centers, & landing pages for corporate promotional use.

● Whiteboarded & implemented corporate email marketing automation product marketing drip campaign programs in both Journey Builder & Engagement Studio platforms.

● Monitored website & user behavior reporting through the utilization of analytics tools including Google & Adobe Analytics.

● Designed and tested campaigns for email A/B testing in Adobe Analytics. Wrote & designed blogs, graphics, whitepapers, & monthly newsletters for external use.

● Tested & deployed all AMPScript/JavaScript /HTML/CSS coding deliverables for clients in individual Salesforce Marketing Cloud Business Units.

Honeywell & Front Porch Marketing, Los Angeles, CA (Remote) 4/2022 to 3/2023 Marketing Campaign Project Coordinator (Freelance Contractor)

● Communication liaison & Project Manager for alignment of numerous deliverables for various manufacturing marketing campaigns in tandem with Front Porch Marketing (Dayton, OH).

● Scheduled & hosted corporate marketing cross functional team meetings on a daily basis across multiple time zones.

● In-charge of managing multiple Trello & Monday.com orgs for maintaining KPI project plans & timelines.

● Assigned & tracked follow up tasks from weekly meetings to respective team members.

● Progressively identified & resolved pain points in Monday.com to avoid project deployment delays. Epson America, Los Alamitos, CA 8/2021 to 2/2022

Senior Marketing Automation Campaign Specialist

● Responsible for envisioning, planning, drafting, & deploying various Pardot Engagement Studio Campaigns for assigned manufacturing product lines (EG: Printers and Scanners).

● Followed specific corporate scheduling deadlines for deployment of campaign assets in exclusive Salesforce Marketing Cloud & Pardot orgs.

● Extensively tracked all Project Management deliverables for team members to enhance marketing campaigns & KPIs via reporting in Asana.

The Los Angeles Film School, Los Angeles, CA 12/2020 to 7/2021 Marketing Automation Campaign Specialist & Project Manager

● Managed all Salesforce Marketing Cloud Campaign & technical Deliverables in Automation Studio & Journey Builder for active Marketing campaigns.

● Built all SMS Magic development functionality for campaigns linked between Salesforce Sales Cloud & Journey Builder.

● Worked with Admissions & Enrollment Divisions to design & deploy respective ROI strategies within Salesforce Marketing Cloud within Automation Studio & Journey Builder.

● Monitored all Salesforce Marketing Cloud Deliverables via Trello for consistency of hourly resourcing, gaant chart, & budget allocations on all active email marketing automation campaigns. ThomasHoldenAbbott33332 Perficient Digital, Los Angeles, CA & Austin, TX 11/2018 to 12/2020 Marketing Automation Campaign Specialist & Senior Agency Colleague

● Team Lead on Salesforce Marketing Cloud projects for clients including: CAT (Caterpillar) / Marvin Windows & Doors / Dexcom / Cooper Vision Projects.

● Head of Implementation Strategy & Project Manager for marketing asset completion & delivery on projects including: TSYS / Galderma

/ TREX in Salesforce Marketing Cloud.

● Assisted Managing Director with pre-sales & discovery scoping of marketing automation contracts. Built & maintained pricing playbooks & Q1 2019 marketing automation KPI roadmap strategies for the digital agency division.

● Implemented IP warming & A/B testing best practice strategies for client-related email marketing campaigns.

● Managed strategic deployment of SOAP API & triggered-send strategies of email templates in various Salesforce Marketing Cloud Business Units for clients.

● Drafted & monitored Gantt charts for Marketing Automation client project budgeting & utilization purposes in JIRA.

● Hosted daily team meetings for on-going scaled agile framework design-based projects & overall project management timelines for clients.

● Completed Litmus testing for UI/UX deliverables via various client Salesforce Marketing Cloud Business Units. RelationEdge, Denver, CO & Los Angeles, CA 1/2017 to 1/2018 Senior Marketing Automation Specialist

● Completed over 30 Salesforce Pardot & Marketing Cloud implementations for external clients.

● Main point of contact for designing scope for all pre-sales marketing consulting projects on a national level.

● Hosted, mentored, & conducted 15+ client on-sites for Salesforce.com Sales Cloud & Pardot projects.

● Customized Pardot & Marketing Cloud implementation pricing guides to enhance deal sizes, KPIs, & Change Orders for various sales & marketing clients.

● Designed, branded, and tested client Salesforce.com Engagement Studio & Journey Builder tracks.

● Utilized agile best practices on all marketing deliverables as a Project Manager using JIRA. Conga Services, Denver, CO 10/2015 to 1/2017

Marketing Automation Specialist

● Completed over 25 successful Salesforce.com Marketing Cloud, Pardot, & Sales Cloud QuickStart implementation projects on a national level.

● Monitored & Consulted on Salesforce Marketing Projects totaling over 300K in billings.

● Upsold Pardot projects via change orders & sales scoping assistance for all Account Executives on active Marketing Cloud & Pardot consulting deals.

● Maintained internal Conga & Pardot environment settings including design of email templates & landing pages.

● Project Manager on internal Conga SI Partner Portal, Marketing Cloud, Pardot, & Salesforce.com Business Units.

● Forecasted hours, gaant allocations & budgets for Project Management accuracy purposes for assigned clients. Magnet 360, Santa Monica, CA 8/2013 to 9/2015

Marketing Consultant & Project Manager

● Mentored & trained clients of best practices, configuration, & strategies in Salesforce.com Marketing Cloud & Pardot Business Units as a certified consultant.

● Head of Technical Implementation strategies for Website Code Tracking & HTML/CSS/UI/UX consulting on landing pages & email templates for customers. Built & Developed drip campaign strategies & reporting analysis for all assigned clients in various marketing verticals.

● Tracked & monitored all marketing services project budgets & employee allocation(s) in JIRA for internal marketing strategy teams in Los Angeles, CA & Minneapolis/St. Paul, MN.

● Supervised all outbound content marketing & advertising initiatives outlined by the executive team in Minneapolis/St. Paul, MN as a Project Manager to maintain marketing asset project deadlines & campaigns.

● Nurtured active marketing automation pipeline leads in Salesforce Sales Cloud within the pre-sales process for deal closures for Account Executives.

● In-charge of all corporate branding design and graphics for website promotion & email blasts.

● Created all email blasts within Salesforce Marketing Cloud including press releases, partner newsletters, & e-newsletters.

● Event coordinator at various Salesforce.com sponsored on-site events & trade shows. Information Builders, New York, NY 11/2010 to 7/2013 Marketing Administrator, Global Marketing

● Designed and composed email blasts for product marketing in Pardot (Salesforce.com).

● Managed local New York City-based trade show budgets & inventory.

● Created customer videos & white papers regarding active customer success stories.

● Monitored lead generation for data for Product & Corporate Marketing Teams using Jigsaw, Hoovers, and Netprospex & internal CRM

(Compass).

● Maintained data and web content for corporate intranet and website using Drupal. Strategized the fundamentals of targeting, positioning,

& segmentation for all social media campaigns on various linked social channels for daily outbound posting. EDUCATION AUGUST 2005 - MAY 2009

● Loyola Marymount University Los Angeles, CA. Bachelor of Arts. The School of Film & Television EXTERNAL CLIENTS FOR MARKETING CONSULTING & TRAINING: Honeywell, TitleMax, AmaWaterways, HDMI, Yamaha, SAFEBuilt, Century 21 Real Estate, Academy of Art of San Francisco, Ticketmaster, Hilton, GuideIT, Wilson Amplifiers, California Long Term Life Insurance, Second City, TREX, Galderma, Caterpillar Inc, Chewy, CooperVision, Dexcom, Marvin Windows & Doors, Advanced Security Systems, Akkadian Labs, Epson, Toshiba, TSYS, 5280 Waste Solutions. SOFTWARE EXPERIENCE: Google Drive, Google Analytics, Google Ads, Salesforce Sales Cloud, Salesforce Marketing Cloud, Pardot, Datarama, Tableau, Monday.com, Microsoft Outlook, Microsoft Office, Adobe Photoshop, Adobe Premiere, Final Cut Pro, Camtasia Studio, HubSpot, MailChimp, Basecamp, Asana, Marketo, Trello, JIRA. ThomasHoldenAbbott33332

Contact this candidate