Marketing Specialist Financial Services
Resume:
Mariuxi Tapia
New York, NY • linkedin.com/in/tapiamariuxi
*******@*****.*** • 646-***-****
WORK EXPERIENCE
ServiceNow • Hybrid - NY, NY • 01/2021 - 12/2024
Sr Field Marketing Specialist - AMS Financial Services • Full-time Sr. Field Marketing Specialist (AMS Finserv/ Manufacturing) Field Marketing Specialist - Financial Services East SKILLS
Language: Native
Bilingual -Spanish
Marketing: Budget
Management, Content
Creation, Event
Management, GTM
Strategy, Product Design
&Launch Strategy,
Project Management,
Social Media
Management
Tools: Adobe Creative
Suite, Allocadia, Alyce,
Asana, Canva, Folloze,
Instapage, Miro, PowerBI,
Prezent, Qualtrics,
Rainfocus, Reachdesk,
Salesloft, Swoogo,
Tableau, Workshop Email
Platform
Soft Skills: Adaptable,
Problem solver, Quick
Learner, Succinct
Communicator, Team
Player, Time
management
AWARDS &
SCHOLARSHIPS
Marketing Culture
Cultivator
06/2024
ServiceNow
DEI Spotlight
Award
08/2023
ServiceNow
CERTIFICATIONS
Story Brand
Workshop
/ / /
Developed a comprehensive marketing strategy alongside campaigns and industry teams achieving 110% of pipeline goals.
•
Led a cross-functional team to enhance product positioning, resulting in improved market penetration and stronger customer relationships within an 18-month timeframe.
•
Collaborated in launching our annual financial services security summit where the open pipeline increased YoY by $50M leading to closing $10M in opportunities.
•
Acted as the key point of contact for account executives, solution sales, and GTM leaders, ensuring alignment across teams for marquee events including Knowledge, World Forums and Summits.
•
Partnered with sales teams on key accounts, including US Bank, VISA, Amex, and JPMC and designed marketing strategies to facilitate in achieving sales goals.
•
Lead the planning, coordination, and execution of high-impact events, including trade shows, conferences, webinars, and customer events.
•
Collaborated closely with product marketing, sales, and marketing operations to align field marketing efforts across finserv and manufacturing industries.
•
Managed regional marketing budget, ensuring efficient allocation of resources and delivering campaigns within budget while achieving targeted KPIs.
•
Tracked and analyzed the performance of field marketing campaigns using key metrics (event attendance, lead generation, customer engagement) to optimize future initiatives and ensure maximum ROI.
•
Conducted in-depth market research and competitor analysis to identify trends, opportunities, and customer needs in target accounts.
•
Developed and executed marketing strategies within financial services to support pipeline goals, drive executive awareness, demand generation, and lead conversion across banking, insurance and wealth management.
•
Expert Institute • NY, NY • 01/2020 - 07/2020
Events and Partnerships Manager
Harri • NY, NY • 01/2019 - 12/2019
Digital Marketing & Global Events Associate
Brooklyn Food and Beverage • Brooklyn, NY •
04/2015 - 12/2018
Marketing and Brand Manager
Sales Representative
06/2024
AccelerateME
02/2023
Social Selling
11/2022
ABM Certification
07/2022 - 08/2022
Momentum ITSMA
Strive Leadership
Program
03/2022 - 06/2022
LEADERSHIP
ServiceNow
01/2023 - 12/2024
NYC Global Impact
Lead
Cristo Rey
08/2023 - 12/2024
Mentor
ServiceNow
01/2024 - 12/2024
UNIDOS Membership
Engagement Lead
ServiceNow
01/2022 - 12/2023
UNIDOS Community
Service Lead
PROJECTS
Swoogo Launch
06/2024 - 12/2024
ServiceNow
Freddy's Award
Launch
03/2022 - 04/2022
ServiceNow
EDUCATION
Masters of Social
Work in Clinical with
Individuals and
Families
Hunter College
NY, NY
Scaled digital and in person event procedural practices, resulting in company-wide communication and involvement
•
Created email drip campaigns for sales team business trips, increasing engagement by 30%
•
Partnered with top tier law firms using our medical and sales team leading to a revenue growth of $5 million.
•
Pioneered the execution of Google Ads and Facebook social ad campaigns.
•
Researched, negotiated, managed, and executed events in the US and UK resulting in a 40% increase in qualified leads.
•
Optimized landing page design and function by conducting A/B testing on CTA and layout
•
• Nurtured drip campaigns resulting in a 20% increase in OR and CTR. Tracked email marketing and website performance for the US and UK division, increasing OR and AOP by 35%.
•
Analyzed Google Analytics metrics in collaboration with UX/UI team in order to make adjustments to the company website.
•
Identified and pursued opportunities to partner and collaborate with food and beverage brands, vendors and markets to expand our reach.
•
Enhanced website functionality with store locator and Google Analytics, resulting in increased online consumers and better insights for targeted marketing efforts.
•
Elevated company's brand message and story to create brand differentiation, which led to improved market positioning and competitive advantage.
•
Led partnership with Cohley to implement an influencer marketing program, resulting in a 66% increase in Instagram followers by creating content focused on product USPs.
•
Spearheaded marketing material for consumers and sales team, assuring brand position and messaging to impact on brand awareness and purchase.
•
Independently launched direct distribution model in the tri-state area.
•
Performed delivery, merchandising and maintained relationships in 100 accounts.
•
Field Marketing Manager
Demo and Event Coordinator
Bachelor of
Science in
Psychology
City College of New
York
NY, NY
Increased sales by 200% in the first year, predominantly in foodservice.
•
Managed demos for 50+ natural markets with a team of 20 contractors.
•
Implemented and outlined trade show logistics, metrics, and marketing plan.
•
Planned, executed and managed over 40 events and sponsorships across the US, in conjunction with sales needs.
•
Managed social media calendar for giveaways, holidays, and special events increasing organic growth by 20%.
•
• Developed relationships with local spirit, music and food brands. Staffed and coordinated demos in the Tri- State, California, and Mid- Atlantic region.
•
Contact this candidate