Product Development Marketing

Louise McGuigan

LinkedIn Profile

New York, NY • Mobile 914-***-****

************@*****.***

SENIOR MARKETING/PRODUCT DEVELOPMENT MANAGER

Visionary product developer/marketer known for pioneering innovations and challenging norms. Skilled at identifying market trends and consumer preferences, specializing in disruptive products driving global brand growth. PROFESSIONAL EXPERIENCE

The Premiere Group, New York, NY February 2022 to August 2023 Senior Product Marketing & Product Development - Partnership/Licensed Brands (Fragrance)

● Developed partnerships/Primary liaison between the brand and strategic partners, ensuring effective communication

● Demonstrated expertise in negotiation with a strong ability to foster cultural connectivity

● Cultivated and sustained robust, long-term relationships with key partners, driving mutual value

● Functioned as the main point of contact for partners, managing communication and fostering strong relationships

● Led the end-to-end product development lifecycle

● Collaborated with cross-functional teams to ensure successful execution from initial concept to market launch Hard Candy Cosmetics, Tom Ford Beauty, Laura Mercier, New York, NY April 2018 to December 2021 Consultant - Strategic Marketing/Product Development Director

● Led a 3-year innovative pipeline. Leveraged insights and analytics to support brand's strategic direction, priorities, and market share objectives

● Employed data-driven methods to identify market trends and consumer preferences for new product development

● Monitored marketing performance and adjusted strategies to address key market challenges MAC Cosmetics, New York, NY January 2002 to December 2017 Executive Director Global Product Marketing & Product Development Color, Trend Collections, Talent Partnership/Collaborations & Kits November 2008 - December 2017 Face, Skincare & Kits January 2002 - November 2008

● Achieved brand net sales targets by 120% year over year

● Directed global growth of Color (Lips, Eyes, Cheeks, Nails, Collections, Collaborations) and Fragrance categories to over $2.6 billion.

● Oversaw strategy development and implementation for a 3-year launch calendar

● Identified and developed new concepts and franchising opportunities that enhanced brand portfolio and increased market reach

● Relaunched skincare category, boosting total retail sales to $30 million

● Accomplished a significant milestone of achieving $300M in retail sales globally in the face and skin care categories

● Achieved 80% gross margin by managing cost of goods while sustaining optimal and competitive pricing

● Oversaw 50+ programs, including new product launches and collections, achieving a 100% on-time completion rate

● Developed optimal pricing strategy by analyzing production costs, market demand, and competitive pricing

● Global liaison for markets on new product introductions and key business updates

● Manage the drafting, review, and execution of partnership contracts and agreements

● Worked closely with internal teams to ensure alignment between talent strategies and company objectives

● Tracked and evaluated program performance metrics, delivering regular reports to senior management

● Leverage data-driven insights to enhance existing partnerships and guide future partnership strategies

● Managed a team of 5, fostering collaboration and driving performance to achieve key business objectives EDUCATION

MBA Marketing Management • Fordham University • NY, NY BS Marketing • Fordham University • NY, NY

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