Brand Strategist & Creative Head
Resume:
Vivin Wason
CRITICAL THINKER WITH A CREATIVE APPROACH
E-32, Nehru Colony
Dehradun - 248001
Uttarakhand, India
**********@*****.***
ABOUT
As a seasoned brand expert,
I've had the privilege of
elevating brands through
strategic design solutions
that drive meaningful
results. My early work
focused on visual
transformations, which
effectively revitalized client
identities. However, it was
at BOD (formerly Brands
of Desire) where I gained
profound insight into the
transformative power of
comprehensive brand
strategy.
During my tenure, I
successfully led numerous
projects that garnered
industry recognition,
including prestigious
awards from Transform
Awards Europe and Best
Brand Awards. By
integrating strategic
planning with creative
execution, I empowered
clients to achieve their
goals more effectively. This
holistic approach not only
enhanced client satisfaction
but also fostered lasting
relationships built on trust
and mutual understanding.
SKILLS
Brand Positioning
Value Proposition
Content Strategy
Copywriting
Research and Analysis
Design Direction
Articulating the
Creative Brief
Omnichannel
Marketing
EXPERIENCE
Independent Brand Consultant - Multiple Agencies
JUNE 2017 - PRESENT
● Collaborating with the senior leadership team across agencies and client organizations to understand their short and long term challenges
● Carrying out qualitative and quantitative research to test hypothesis arrived at using desk research
● Develop the Ideal Customer Profiles (ICP) and articulate go-to-market strategies, after scrutinizing buyer feedback, their purchase journeys and critical touchpoints
● Creating a communication plan for each step in the buyer’s journey
● Work closely with creative, digital, marketing, PR and other teams involved in the execution of the
communication plan
● Create P&L forecasts based on proposed strategies to ensure informed decision-making at each step
● Play an active role in the creation of compelling communications across various physical and digital experiences, ad campaigns, in-space communication etc.
● Track and report on pre-established KPIs, among other intended strategic outcomes
BOD Consulting (formerly Brands of Desire), New
Delhi — Brand Strategist & Creative Head
DEC 2011 - MAY 2017
Anchored branding and communication projects for 150+ companies of varying sizes. My role included defining the project goals and KPIs, budgeting, defining project scope, and team structure, carrying out research and analysis, presenting relevant data and insights, articulating the various brand strategies, shaping design and content, and charting the GTM plan.
ISIS Lifestyle, New Delhi — Consulting Partner
JAN 2010 - NOV 2011
A young and enterprising creative outfit focused on creating brand experiences for niche clients like Doon School, Taj Hotels, and Diageo, among others.
Designewit Consulting, Dehradun— Founder &
Director
JUN 2007 - DEC 2009
A self-driven initiative created to provide marketing, consulting, and manpower services to clients in the retail, BPO, and hospitality sectors.
EDUCATION
Great Learning —
Business Analytics
Certificate Program
MAY 2020 - APRIL 2021
BIMTECH, Gr. Noida
— PGD in Retailing
and Merchandising
Management
JUNE 2006 - JUNE 2007
CGPA - 6.79
ST. XAVIER’S
COLLEGE, Mumbai
— Bachelor of
Management Studies
JUNE 2002 - JUNE 2005
Secured 63%
ST. THOMAS’
COLLEGE, Dehradun
— Higher Secondary
MAR 2002
Secured 74%
PERSONAL DETAILS
Date of Birth
10th March, 1984
Marital Status
Married (have 3 beautiful
daughters)
LEISURE PURSUITS
Cooking
Getting creative with my
children
Playing with my pets
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