Management, Marketing, Sales Professional

KIMBERLIE PORTER

**** ****** *****, ***** **** **312

330-***-**** • *************@*****.***

Aesthetics Management & Marketing Professional

Revenue Enhancement – Business Development – Operational Streamlining

Driven manager and marketing director experienced in propelling revenue through the delivery of exemplary business operations, customer service and product knowledge. Superior performance in meeting and exceeding goals and developing high-performing teams to achieve bottom-line results. Effectively takes existing processes and information and organizes it in a way that leads to success of business and engagement of teams. 20 years of experience in the aesthetics industry.

Core Competencies

Strategic Planning

Negotiation & Communication

Business Development

Sales & Marketing

Event Planning & Social Media

Finance & Accounting

Profit Generation

Operations Management

Quick Books Expert

Team Leadership

Client Satisfaction

Project Management

PROFESSIONAL BACKGROUND

ROCKY RIVER MED SPA- THE FOUNTAIN CLINIC JULY 2019 – MAR 2020

PRACTICE MANAGER/MARKETING DIRECTOR

Manage all business aspects for Physician and staff

Develop marketing strategies to promote business growth increasing revenue $200,000 in 6 months.

Direction for all office Social Media.

Manage aesthetic product inventory, event planning and relationship building with all product reps.

Perform all accounting business management functions, AP, Payroll, HR. Budget, P&L, and Company Financials.

Consult with aesthetic clients recommending treatment plans to maximize results.

Provide Permanent Make-up services to clientele

COMPREHENSIVE INTERNAL MEDICAL / SKIN CARE SOLUTIONS, AKRON, OH JAN 2007 – MAR 2016

PRACTICE ADMINISTRATOR / DIRECTOR AESTHETIC PRACTICE

Oversaw business operations of a 3-physician, 25-employee medical practice.

Executed business plan to incorporate Skin Care Solutions aesthetic practice.

Consulted with new clients regarding product and treatment recommendations.

Formulated and developed marketing strategies and sales promotions increasing revenue 150% in 9 years.

Managed all aspects of event planning and building quality relationships with product representatives.

Exceeded goals for aesthetics practice requiring plan, design and purchase for second location.

Renovated and opened 3500 sq foot second aesthetics location exceeding sales goals.

CARP COSMETIC SURGERY CENTER, AKRON, OH APR 2002 – NOV 2006

PRACTICE ADMINISTRATOR / MARKETING DIRECTOR

Managed business office of a 10-employee specialty practice.

Served as Client Coordinator; consulted and sold procedures and products to cosmetic clientele.

Planned, designed and purchased for 8,000 sq. foot state of the art surgery center and spa.

Developed business plan and executed opening for successful Medi-Spa.

Hired trained and mentored all aesthetics employees.

Launched new aesthetics program for physician office and spa increasing sales 40%.

Organized and coordinated all marketing and media events.

TRI COUNTRY OPTHALMOLOGY, SPECS OPTICAL, FAIRLAWN, OH JAN 1998 – MAR 2002

PRACTICE ADMINISTRATOR / OPTICAL MANAGER

Managed 3-physician, 15-employee, two office Ophthalmology practice with in house optical.

Recruited new physician to increase medical revenue.

Expanded optical dispensary to include several new high-end optical lines to maximize profit.

Implemented new marketing plan for medical practice and optical shop.

Incorporated and hosted in office events increasing optical sales by 50%.

Created referral relationships with multiple Lasik centers increasing practice growth.

PORTER CHIROPRACIC CLINIC & NUTRITION, CANTON, OH MAY 1981 – NOV 1996

PRACTICE ADMINISTRATOR / MEDICAL ASSISTANT

Steered business and clinical management of 3-physician, 5-employee chiropractic clinic.

Hired, trained and motivated all clerical and clinical staff.

Implemented new electronic billing software increasing collections from 69 to 92%.

Acted as public relations coordinator producing first television commercial for chiropractic in our area.

Developed business relationships with several organizations to promote chiropractic education.

Assisted physicians with patient care assessment, physical therapy and x-rays.

EDUCATIONAL BACKGROUND

Associates Business Administration, Akron University, Akron, OH, 1981 – 1984

Certified Medical Assistant, Canton College, Canton, OH, 1979 – 1980

Permanent Make-up Technician, Aesthetics, Ect, LLC, Feb 2010

3D Areola Tattooing, A.R.T- Para Medical Tattooing, Jun 2016

ADVANCED TRAINING

Certified in Coolsculpting advanced application

Certified to administer Venus Concept treatments

Advanced Collagen Induction Therapy-Rejuvapen

American Society of Plastic Surgeons, Aesthetics Sales & Management

Allergan, Extensive Product Knowledge, Injectable Sales Training

Merz, Extensive Product Knowledge, Injectable Sales Training

Galderma, Extensive Product Knowledge, Injectable Sales Training

Advance training in Obagi Skin Care, Image Skin Care, Revision Skin Care, Neo Cutis, Skin Medica, ect.

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