Marketing Manager Social Media

Gabriela Golumbovici

San Diego, CA 858-***-**** *************@*****.***

Professional Summary

Marketing professional with more than a decade of experience. Proven track record in generating pipeline, enhancing brand presence. Strategic thinker and adept executor at driving demand generating marketing initiatives.

Professional Skills

Integrated Campaigns Strategy Demand Generation

Field Marketing

ABM (Account Based Marketing) Partner Marketing

Event Management

Brand Development and Management PR & Communication

Project Management Multicultural Leadership

EMPLOYMENT HISTORY

Associate Director Integrated Marketing - Audience, Events and Analysis Breaking Media, media company March 2024 - Present

●Drive communication and lead generation and conversion through targeted, audience segmented campaigns;

●Implement event marketing strategies, manage high-impact event execution - MedCity News’ conferences: INVEST Digital Health in Dallas and INVEST in Chicago;

●Provide leadership and strategic guidance to the marketing team, ensuring the effective execution of campaigns across social media, emails, podcasts, websites, and other channels;

●Conduct data analysis and reporting to track performance, and identify trends;

●Collaborate with the sales team to optimize event sponsorships and develop partnerships.

North America Marketing Manager

Contentstack, a global SaaS company (Remote) October 2021 - January 2024

●Led North American marketing activities supporting sales teams for field and pipe generation;

●Executed ABM integrated campaigns for enterprise brands such as FedEx, Target, American Airlines, Container Store;

●Managed partner marketing, webinars, and down-funnel campaigns;

●Proposed, organized and managed field marketing and events throughout North America;

●Managed a team across content marketing, social media, events, and digital media;

●Manage budgets for regional marketing activities;

●Monitor and analyze campaign performance and executed comprehensive marketing plans.

Marketing Officer North America

PelicanCorp, an international SaaS company (Remote) June 2020 - October 2021

●Managed marketing activities for USA and Canada, and advised on European projects.

●Managed partner and customer marketing and webinars, demos and all co-marketing initiatives with partners and customers

●Created strategic marketing plans, content, designed digital assets, and coordinated social media campaigns;

●Coordinated direct mail and email campaigns, maintained stakeholder relationships, and organized sponsorship events.

Marketing Manager

Gildshire, Inc. (San Diego, California) May 2013 - Dec 2019

●Managed website design, brand identity, and engagement through social media and advertising;

●Managed all content related activities;

●Managed partner marketing activities to enhance brand visibility;

●Coordinated press releases, media communications, and edited SEO articles.

Team Leader & Marketing Lecturer Stenden University Sep 2010 - Dec 2012

●Team Leader for the Bachelor of Business Administration and International Business Management Programs;

●Marketing Lecturer for all marketing courses.

EDUCATION

●Harvard University (Cambridge, Massachusetts)

Graduate Leadership Course

●Univ. of Ottawa - Telfer School of Management (Ottawa, Canada)

Master of Business Administration - Marketing

●Oxford Brookes University (Oxford, United Kingdom)

Master of Science in Innovation, Creativity, and Enterprise

●University of Cape Town (Cape Town, South Africa)

Bachelor of Commerce Technical Skills

Microsoft 365 Suite, GoogleSuite, Slack, Monday.com, Asana, Google Analytics, Salesforce, Planoly, Bamboo, Marketo, Hubspot, Sprout Social, Hoodsuite, Folloze, Yoast SEO, CMS Management (Contentstack, Wordpress, Joomla), Outreach, Campaign Monitor, Groove

Personal: US Citizen

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