Product Marketing US
Resume:
Grant Sullivan
*************@*****.***
https://www.linkedin.com/in/grantsullivan/
Discover more about Grant in this insightful audio discussion about his experience and skills. https://bit.ly/4fhpxhG Director, US Marketing
Summary
Grant Sullivan is a seasoned marketing leader with expertise in brand growth, consumer engagement, and omnichannel strategies. He has led marketing initiatives for Fortune 500 brands, including Apple, HP, Leviton, Honeywell, Nintendo, Microsoft, AWS, and Google. Skilled in team leadership, data-driven decision-making, and full-funnel marketing, Grant excels at balancing national brand consistency with local engagement. His collaborative approach and strategic insight align perfectly with Stanley 1913’s vision for US market growth.
Reputation for Achieving Employer Objectives
• Product Marketing Expertise: Years in product marketing with proven success in GTM strategy, product lifecycle management, and launching 50+ hardware and software products in past 5 years.
• Technical Proficiency: Versatile experience across software development, retail, and audio engineering, with the ability to bridge technical concepts and audience needs.
• Content Creation & Voice Talent: Skilled in crafting blogs, ads, eBooks, video scripts, and podcasts, combining content expertise with voice artistry to engage target audiences.
• Data-Driven Strategies: Utilizes data insights to optimize campaigns, enhance ROI, and shape product development.
• Leadership & Teamwork: Experienced leader, managing teams of 27+ and fostering cross-departmental collaboration to achieve shared goals.
Notable Facts and Accomplishments
• Record-Breaking Retail Performance: Grant achieved a sales-per-square-foot record among mall-based retailers during his tenure at World of Nintendo.
• Successful Factory Transition: He led an 18-month factory transition for a Fortune 500 company, ensuring seamless operations and minimal disruption.
• Design Patent Holder: Grant earned a design patent for a smoke ventilation controller while working at Honeywell International.
• Diverse Client Portfolio: Grant has worked with numerous prominent clients throughout his career, including Apple, Microsoft, Honeywell, and Leviton, demonstrating his adaptability and ability to cater to diverse needs.
Roles and Experience
• Founder and Studio Operator
Grant Sullivan Voices (Recording Studio), 03/2022– present, Seattle WA
• Senior Product Marketing Manager
Allytics (Technology Marketing Agency), 03/2021-09/2024, Redmond WA
• Product Marketing Manager
Honeywell International (Manufacturer) 10/2017 – 11/2020, Lynnwood, WA
• Product Manager
Electric Mirror (Manufacturer), 04/2015 – 04/2017, Everett WA
• Marketing Manager
Leviton (Manufacturer), 01/2005 – 03/2014, Bothell, WA
Relevant Skills, Abilities, and Traits
Product Marketing Expertise
Go-to-Market (GTM)
Strategy Development
Full Product Lifecycle Management
Channel Strategy and Execution
Product Positioning and Messaging
Leadership and Collaboration
Team Leadership and Mentoring
Product, Brand, and Sales Collaboration
Customer-centric StrategyDevelopment
Insight-driven Problem Solving
Technical Proficiency
Sales Asset Content Development
Consumer Electronics Marketing
Market Trends and Competitive Analysis
Audio Engineering and
Embedded Systems
Job Alignment
• Strategic Leadership: Increased market share by 15% through targeted US campaigns.
• Creative Execution: Delivered brand consistency across digital, print, and retail platforms.
• Brand Growth: Competence marketing for Fortune 500 brands including Apple, HP, Leviton, Honeywell, Nintendo, Microsoft, AWS, and Google.
• Category Marketing: Drove 20% sales growth with tailored category marketing strategies.
• Consumer Engagement: Increased customer retention by designing full-funnel marketing campaigns.
• Cross-Functional Collaboration: Aligned marketing, sales, and ecommerce for seamless strategy execution.
• US Market Expertise: Created campaigns resonating with US consumers and regional markets.
• Customer Journey: Enhanced loyalty with campaigns tailored to key customer touchpoints.
• Competitive Analysis: Developed winning strategies by leveraging insights from competitive research.
• Leadership: Delivered cross-functional alignment to execute high-impact marketing initiatives.
• ROI Focus: Achieved measurable improvements in efficiency and revenue through optimized marketing spend.
• Performance Reporting: Provided actionable insights that improved campaign outcomes and leadership decisions.
• Local Connection: Achieved regional growth by aligning campaigns to local audience preferences.
• Full-Funnel Marketing: Delivered end-to-end strategies driving customer acquisition and loyalty.
Certifications
• Google Ads Search Certification (2024 - 2025)
• Google Ads Creative Certification (2024 - 2025)
• AI-Powered Performance Ads Certification (2024 - 2025)
• RedHat Agency Certification (2024-2025)
Industries
• Technology: Proficient in marketing cloud platforms (AWS, Azure, Google Cloud), software development, interface design, and SaaS solutions.
• Marketing & Advertising: Specialized in content creation, digital advertising, and brand development for agencies and clients.
• Consumer Products: Hands-on experience with B2C and B2B product launches in electronics, industrial HVAC, luxury furnishings, smart home devices, and IoT.
• Retail & E-Commerce: Deep understanding of retail management, marketing, and e-commerce strategies to enhance customer engagement.
• Manufacturing: Expertise in product lifecycle management and channel strategies in hardware and industrial solutions.
• Audio Engineering: Leveraged technical knowledge to innovate in audio production and product marketing.
Recommendations
• "A customer-focused storyteller who crafts impactful marketing strategies and content…"
• "An accomplished senior product marketing manager and content writer with expertise in product development and marketing: SaaS, software development, B2B marketing, B2C marketing, channel performance, and customer engagement."
• "Grant Sullivan is one of the best Product Marketing Managers I worked with in my career. He was accurate and timely with needed data and stayed in touch with customers as well as the engineering teams to deliver the right products at the right time as market demands changed."
Education
Bachelor of Arts, Sales and Management, Eastern Washington University - Cheney, WA
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