Marketing Director

Richard Thornbury

****************@*****.***

https://www.linkedin.com/in/richardthornbury/

Pleasant Ridge, MI, 616-***-****

Marketing Diretor

Results-driven Senior Marketing leader with over 20 years of experience, specializing in business development and strategic marketing management. Proven track record in driving brand growth through impactful communications, marketing campaigns and effective agency management. Skilled in collaborating with cross-functional teams to develop innovative product launches and manage comprehensive marketing budgets. Strong analytical and strategic thinker, adept at making data-driven decisions to optimize campaign performance. Proven agility with commitment to ethical leadership and fostering collaborative environments. Excels in fast-paced settings, with a demonstrated ability to adapt and execute real-time adjustments for maximum impact. Master’s degree and a willingness to travel as needed.

Areas of Expertise

Product Marketing

Marketing Communications

Customer Research

Demand Generation

Customer Retention

360 Campaign Development

Brand Planning

Strategic Briefs

Customer Experience

Campaign Management

Go-To-Market Strategy

Email Storytelling/Copywriting

Integrated Campaigns

Product Development

Microsoft Office / Google Suite

Accomplishments

Developed and implemented comprehensive B2B product marketing strategies to drive online brand visibility and engagement, resulting in a 30% increase in brand visibility for clients.

Leveraged analytics frameworks to provide actionable insights and contributed to a 20% improvement in conversion rates, website engagement, and click-through rates.

Successfully led major corporate rebranding projects, gaining cross-functional support and achieving a 25% increase in brand awareness within the first quarter.

Achieved significant reductions in cost per click (CPC) through targeted audience segmentation and A/B testing, leading to a 30% reduction in CPC and a 20% increase in conversion rates.

Expanded organic social media strategies, driving a 50% growth in social media engagement by optimizing content and posting schedules.

Boosted email open success rates by 15% and click-through rates (CTR) by 10% through personalized messaging and segmentation strategies.

Consistently surpassed sales targets, resulting in a 25% YOY increase in revenue and product adoption.

Managed a portfolio of high-value clients, maintaining a 90% client retention rate through effective account management and exceptional customer service and administrative duties including inventory and invoicing.

Strategic relationship building identifying media and community partners, negotiating contracts for equitable trade value, resulting in $1M additional media value to support sales efforts.

Developed and executed innovative multi-media strategies that drove a net 12.8% growth in a $40M market, recognized with the Chairman's Award for top performance.

Career Experience

Marketing Account Director / Sage Island Marketing Agency - Wilmington, NC, USA (Remote) 07/2023 – 09/2024

Expand geography into Midwest Markets. Major Account Management, new business development and driving digital marketing strategy. Detail oriented information analysis to direct the campaign team testing to drive qualified leads and attract new customers resulting in a 30% increase in online brand visibility for some clients.

Focus on thorough analysis of key metrics to understand details including customer satisfaction and understanding the client needs. Able to connect message and brand campaign content, compelling stories with the right marketing strategy across digital and social media channels.

Leverage robust analytics frameworks, providing actionable insights and contributing to a 20% improvement in conversion rates, website engagement and attributable click through rates (CTR)

Optimized digital advertising spend, achieving a 15% reduction in customer acquisition costs (CAC) while maintaining or improving search engine optimization and campaign effectiveness.

Marketing Manager / Carrington Mortgage Services - Anaheim, CA, USA (Remote) 07/2022 - 12/2022

Manage team of 5 marketing specialists responsible for email campaigns, direct mail, trade shows, live events and marketing campaigns while working within annual budget. Able to delegate to meet timelines.

Manage major corporate brand transition project. Gain cross-functional support for strategy. Coordinate with internal teams and creative agency utilizing Wrike/Asana PM software tools. Develop and update hundreds of digital and traditional sales assets,one sheeter presentations, websites and landing pages to reflect new brand.

Heavy focus on Trade Show Events, presentation opportunities and customer hosting to drive revenue.

Expanding social media management of content driving 50% growth by optimizing ads and posting schedule.

Boosted email open rates by 15% and click-through rates (CTR) by 10% through personalized messaging, direct response and segmentation strategies.

Account Executive / United Wholesale Mortgage - Pontiac, MI, USA 12/2019 - 05/2022

Consistently achieved and surpassed monthly and quarterly targets resulting in a 25% YOY increase in revenue.

Manage customer relationships with teams of 22 high-value clients, maintaining a client retention rate of 90% through effective account management, educate customers, arranging meetings and ability to anticipate needs.

Utilizing Salesforce CRM Systems, expanded client portfolio by 30% through troubleshooting, handle inbound calls, successful prospecting and nurturing of client relationships, ability to train clients to utilize UWM technology systems leading to increased annual account revenue.

Senior Digital Performance Manager / AT&T Advertising Services - Grand Rapids, MI 08/2012 - 12/2018

Develop budgets and strategy to implement digital performance campaigns to achieve annual KPIs, including customer acquisition, conversion rates, and revenue growth.

Supervisory experience leading a team of digital performance analysts, conduct quantitative research and ad hoc analysis to understand client statistics and provide guidance and support analyzing data and optimizing PPC, SEM, SEO and digital display advertising campaigns along with traditional print ads.

Analyze website and digital marketing performance using tools such as Google Analytics and Adobe Analytics, identifying areas for improvement and optimization.

Implement Conversion Rate Optimization strategies to enhance website user experience and drive higher conversion rates, A/B testing different elements and iterating based on results.

Oversee budget management to optimizing spending to achieve maximum results delivering under budget.

Regional Brand Manager / AT&T Advertising Services - Grand Rapids, MI, USA 04/2008 - 08/2012

Strategically identified media and community outreach partners. Matched clients to services and products.

Execute bi-annual sales kickoff events, coordinating all phases of internal and external communication and presentation events to prepare team for sales cycle.

Negotiated contracts for equitable trade value resulting inn $1M additional media value to support sales efforts.

Served as External Affairs at Chamber and Tradeshow Events positioning Brand in the market.

Collaborated with Corporate AT&T interests to ensure business unit, newsletters and marketing materials were supporting the larger revenue management corporate goals.

Regional Marketing Manager / AT&T Advertising Services - Grand Rapids, MI, USA 09/2000 - 04/2012

Served as Tactical Marketing Leadership and field service for the largest sales division in the company with 75 products and $125M annual revenue responsibility.Assumed Full P & L responsibility for territory.

Execute Market research projects to understand competitive landscape and help identify opportunities for sales performance improvement.

Leveraged corporate strategy while infusing the needs of the local market to drive revenue. Recognized with the Chairman's Award for innovative multi Media strategy that helped drive a net 12.8% growth in a $40M market which set the bar for top performance.

Developed business plan to create a media trade program to leverage inventory to trade with other media improving our corporate media presence introduced in West Michigan Executed to the entire country with a $50M impact on the business.

Education

Master of Arts : Public Relations And Advertising, Michigan State University

Bachelor of Arts : Communication Arts And Sciences, Michigan State University

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