Social Media Data Analysis

Aleyah Mayne

***********@*****.*** 616-***-**** www.linkedin.com/in/aleyahmayne

EDUCATION

Western Michigan University

Bachelor of Business Administration: Marketing

Minor: General Business

EXPERIENCE

Annual Giving Associate Dec 2022- Aug 2024

United Way of South Central Michigan

● Developed and managed workplace fundraising campaigns and corporate accounts, driving a 46% increase in revenue and enhancing engagement and performance to exceed targets.

● Strategic planning: collaborated with the Executive Development & Marketing Officer to create and refine strategies and stewardship programs aligned with organizational goals.

● Data analysis: analyzed campaign data to guide decisions, track progress, and optimize tactics for better results.

● Event coordination: assisted in planning donor events, boosting engagement and satisfaction.

● Database management: maintained accurate CRM data to track campaign progress, donor interactions, and prospects.

Public Relations Manager & Expansion Appointee Oct 2021- Aug 2024 Delta Tau Lambda Sorority, Inc.

● Social media management: boosted instagram engagement by 200% with creative tactics, eye-catching visuals, and compelling content.

● Event planning & coordination: organized events to boost brand awareness and engagement, using Google forms for efficient tracking and RSVPs.

● Creative content development: created instagram posts and ads that boosted engagement and brand awareness.

● Team collaboration & leadership: led and participated in team meetings, effectively managed tasks, and adapted to changing needs while meeting deadlines.

Bilingual Refugee Social Work Assistant Nov 2021- July 2022 Samaritas

● Case management & resources: created reunification plans for minors and sponsors, covering education, mental health, and community services.

● Collaboration & communication: worked with case managers, supervisors, sponsors, and minors to share updates, identify needs, and resolve issues.

● Cultural sensitivity: maintained professionalism and courtesy while respecting cultural differences.

● Document & data management: followed up with sponsors for documents and maintained accurate records using Excel and E Harmony.

SKILLS

Market Research

Strategy and Optimization

SEO Foundations

CRM

Data Analysis

Bilingual (English/Spanish)

Adobe Illustrator

Hootsuite

Canva

Contact this candidate