Digital Content Manager, Digital Project Manager

MARCELLUS SCHOOLER

Hopatcong, NJ ***** 973-***-**** ******.********@*****.*** linkedin.com/in/marcel-schooler

CONTENT AND PROJECT MANAGER

Dynamic Content and Project Manager with a strong track record in project managing digital production and content management efforts. Expertly drive content marketing strategies that boost visibility and engagement across both organic and paid channels. Adept at implementing targeted initiatives that captivate audiences, increase traffic, and amplify brand presence. Passionate about leading teams, mentoring stakeholders, and fostering collaboration to ensure seamless alignment. Proven ability to modernize web content, execute high-impact SEO campaigns, and deliver integrated marketing solutions that elevate user experience and strengthen brand identity.

AREAS OF EXPERTISE

Analytics and Execution Brand Compliance Digital Content Management Team Building /Leadership Report Generation Drupal / Sitecore (CMS) Work Front Confluence JIRA Monday Figma Miro Google Analytics Marketing Builder Adgistics Brand Hub Adobe Collaboration Tools

PROFESSIONAL EXPERIENCE

Project Management Institute (PMI), Newtown Square, PA July 2023 - July 2024

Web Marketing Specialist

Led quality control, maintenance, and content management across website properties and marketing landing pages, ensuring multimedia elements were engaging and accurate. Partnered closely with marketing and stakeholders to align content with organizational goals, enhancing user experience and maintaining adherence to brand guidelines.

Spearheaded SEO campaign implementation to boost website visibility.

Drove a full redesign of the leadership page, increasing page visits and securing additional speaking engagements.

Tyler Technologies, Hartford, CT January 2023 - July 2023

Web Content Specialist

Directed content modernization and migration for Connecticut’s State government website project, collaborating with external agencies to overhaul and audit web content for accuracy and quality. Streamlined workflows using Agile methodologies and delivered the project on time.

Enhanced content creation efficiency using Sitecore, accelerating page-building processes.

Successfully revamped workflow cadence, leading to project completion within scope and on schedule.

Verizon, Basking Ridge, NJ 2019 - 2022

Integrated Marketing Communications Manager

Facilitated cross-functional collaborations, ensuring alignment between internal and external stakeholders for effective campaign development and execution. Led integrated marketing campaigns that amplified brand awareness and user engagement across various channels.

Owned and executed CRM/Events and integrated marketing campaigns, driving significant engagement.

Increased brand visibility and user demand by leading end-to-end integrated marketing efforts.

Content Strategist, Customer Reference, Case Studies and Activation 2019 - 2020

Strengthened the credibility of the customer reference and case studies database by researching and activating eligible customers. Enhanced multi-channel communication and supported sales efforts through strategic content distribution.

Drove cross-organizational visibility by executing targeted content distribution strategies..

Managed platforms like Salesforce and Verizon's internal systems, ensuring timely availability of key documents.

The Guardian Life Insurance Company of America, New York, NY 2018 - 2019

Digital Specialist and Online Brand Manager

Optimized website architecture and content updates to enhance user experience and brand engagement. Collaborated with IT and compliance teams to facilitate content updates and ensure brand consistency across all digital touchpoints.

Amplified brand recognition and user engagement through organic content strategies and social media integration.

Maintained strong digital brand governance, ensuring consistent brand messaging across internal and external platforms.

Advantage Business Media, Rockaway, NJ 2012 - 2017

Manager, Web Content Management and Digital Production

Led the integration of new workflows by overseeing training and testing of Drupal CMS, and mentored team members on content management strategies. Coordinated with IT and editorial teams to maintain content accuracy and website structure.

Successfully launched multiple brand websites and managed large-scale content transfers.

Drove traffic growth by developing original content strategies and identifying promotional opportunities.

ADDITIONAL PROFESSIONAL EXPERIENCE

Advantage Business Media, Rockaway, NJ

Senior Web Production Specialist

Web Production Specialist

EDUCATION

Bachelor of Arts (BA), International Relations and Legal Environment of Business

Pennsylvania State University, State College, PA

LICENSES AND CERTIFICATIONS

Generative AI Overview for Project Managers PMI, 2023

Certified SAFe 5 Scrum Master Scaled Agile, 2022

Certified SAFe 5 Product Owner / Product Manager Scaled Agile, 2022

Understanding Data Analysis and Reports in Google Analytics Alison.com, 2019

PROFESSIONAL DEVELOPMENT

Introduction to Network-As-A-Service (NaaS) Training, Verizon, 2021

Protecting CPNI 2021, Verizon, 2021

Privacy and Information Security, Verizon, 2019

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