Digital Marketing Content Strategist & Writer

MARSHALL E. UZZLE

**** *. ***** ***** · Los Angeles, CA · 90019

fyingtangent.com · *****.********@*****.***

EXPERIENCE

****-*******

Strategic Advisor

Vezzit Inc.

Providing advisory services to guide a DeFi company with its value proposition, product-market ft relative to core features, and seamless integration of AI and smart contracts within automated systems.

2021-2024

SiriusXM/Pandora

ACD Writer & Content Strategy Lead

Led and collaborated on the execution of multichannel campaign concepts with extensions for email, OOH, digital, social, videos, live events and experiential media. Spearheaded the internal 360 campaign development process and alignment with application value proposition and core features. Developed data-driven content strategies and copy for: concerts; streaming app; segments and shows; sports league and team digital and in-stadium media; organic and paid social; emails; dealership collateral; trial subscription fows; and A/B testing. 2019-2021

StartEngine

Brand Writer & Sr. Content Strategist

Collaborated on the design of content roadmaps to maximize reach and engagement in a 2-sided marketplace. Aligned content rollouts for newsletters, social and email campaign messaging. Outlined, researched and wrote investor newsletters, investment guides and industry reports. 2015-2019

Flying Tangent, LLC

Creative Director/Content Strategist/Brand Writer

Worked with a cross functional team to create strategic, omnichannel world-building concepts and campaign platforms for tv and flm releases. Optimized brand messaging across newsletters, blogs, apps, digital, mobile, traditional, events, PR and social platforms. Developed digital video and social content, brand and value proposition strategies for internal digital properties, product oferings and native apps. Designed content strategies and copy for live concert streaming app and sports league digital display and paid social ads, email, push notifcations and splash pages in a highly collaborative environment. Concepted and developed the creative and content strategy for in-venue and out-of-venue media placements and OOH. Clients: Amazon, Live Nation, TikTok, Google, Netfix, AppleTV, Warner Bros., XPRize, eBay, VMware, Cisco, Shopify, NetApp, Snap, Inc., Wells Fargo, Acura, KPMG

2013-2015

Rila, Inc.

Marketing Director & Financial Consultant

Created user acquisition strategies, and managed PR initiatives, brand partnerships, social campaigns, fnancial budgeting and forecasting. Developed user testing procedures to align with acquisition goals. Created newsletter strategy, whitepapers, investor pitch presentations, brand positioning documents, executive summaries, emails, web content, videos and product copy. MARSHALL E. UZZLE

1037 S. Ogden Drive · Los Angeles, CA · 90019

fyingtangent.com · *****.********@*****.***

2010-2013

Digital Creative Director

Level Studios

Founded, expanded and managed the content strategy and copy departments across web and mobile applications, digital and traditional advertising media, and social campaigns resulting in a 25%+ boost in total agency revenue in less than 6 months. Grew the team from 1 to 15 staf members in 1.5 years. Infused SEO and brand storytelling into the web development process while organically incorporating fuid and intuitive content strategies. Managed all creative across multiple teams in the San Jose/San Francisco ofce. Collaborated and led 360 campaigns, AOR pitches, site refreshes and redesigns. Clients included: Facebook, Yahoo, Vizio, Hewlett Packard, NetApp, Bazaarvoice, VMware, Skype, RIM, Warner Bros., Apple, Disney, Major League Gaming, Cisco, HTC, THQ, Bandai/Namco, Lexus, Qualcomm, Citrix, Monster, Bloom Energy and Accenture. 2008-2010

Sr. Digital Copywriter/Sr. Content Strategist

Walt Disney Parks & Resorts Online

Helped develop content strategies, UX/UI and copy for the Disney Cruise Line website redesign, Walt Disney World and Disneyland sites and seasonal microsites. 2006-2008

Sr. Copywriter/Director

Untitled, Inc.

Directed commercials, wrote director treatments, concepted long format television shows (scripted and unscripted), developed branded interactive stories and integrated ad campaigns. 2004-2006

Sr. Copywriter/Creative Strategist

Chiat Day/True Agency

Created, articulated and sold integrated advertising campaigns (broadcast, print, OOH and digital). Pitched and developed a multi-platform narrative told through interactive, short flms, television, video game, experiential OOH, direct mail, broadcast and print. Developed the Nissan/Marc Ecko strategic partnership. Developed and sold long format, 30-minute Infniti panel show featuring up- and-coming artists. Invented the "Relevance Matrix": a mathematical relevance/revenue rating system to help track ROI to justify ad spend fgures. Clients: Nissan, Infniti, AARP, Countrywide Financial.

EDUCATION

Boston College - Chestnut Hill, Massachusetts, Finance/Statistics University of Pennsylvania - Philadelphia, Pennsylvania, Computer Engineering SPECIAL INTERESTS

Surfng, guitar, piano, beach volleyball, motorcycle racing, weight lifting, VR gaming.

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