Business Development Non-Profit

David Patterson

*****@***.*** 405-***-****

PROFILE SUMMARY

Results-oriented Business Development Executive with over 20 years of proven experience in client services, marketing strategies, sponsorships, promotional events, and media. A dynamic Sales Manager skilled in driving revenue growth through effective one-on-one counseling, comprehensive training programs, and strategic implementation of CRM tools. Demonstrated success in fostering staff engagement and accountability to achieve organizational objectives. Known for implementing innovative sales tactics and consistently surpassing targets. Ready to leverage a wealth of expertise in Sales Management to contribute to the success of a dynamic and growth-focused organization.

CORE COMPETENCIES

Proven ability to develop and implement effective sales strategies aligned with organizational goals, resulting in increased revenue and market share.

Adept at leading and motivating sales teams through clear communication, setting goals, and fostering a collaborative and results-driven culture.

Skilled in utilizing CRM tools to manage customer interactions, streamline processes, and enhance customer satisfaction, leading to long-term relationships and repeat business.

Strong negotiation abilities with a track record of closing complex deals and securing favorable terms. Proficient in conducting market research, analyzing trends, and identifying opportunities for growth.

Strong analytical skills with the ability to identify challenges, develop creative solutions, and make informed decisions to overcome obstacles in the sales process.

PROFESSIONAL SKILLS

Strategic Planning Time Management

Leadership

Client Relationship Management (CRM) Negotiation Skills

Market Analysis

Communication Skills Goal-Oriented

Adaptability

Problem Solving

Project Management Change Management Adaptability

Data Analysis

Decision Making Problem Solving Critical Thinking

Interpersonal Skills

PROFESSIONAL WORK EXPERIENCE

Digital Account Executive

7/24 to Present

Nexstar Media dba KFOR-TV/KAUT-TV

Oklahoma City, OK

Target business and non-profit that could benefit from broadcast and digital media plans.

Discovery meetings to identify client’s business and marketing objectives.

Collaborate with Prepare and present solutions to clients, then implementing agreed upon plans.

Build relationship with client to strengthen the probability of renewal and expansion of Nexstar inventory.

Marketing & Creative Consultant

Neighborhood Credit Union-Writer/ Produce/Media Consultant

4/24 to present

Advised on use and results of broadcast and digital media.

Wrote and produced video/OTT, radio and art directed all creative promoting products.

Tulsa Teachers Credit Union-Writer/ Produce/Media Consultant

3/03 to 7/13

Consulted on annual marketing calendar and creative direction

Wrote and produced TV and radio broadcast media

Managed creative process and media use during explosive growth for Credit Union

Private Events Director 12/2022 to 08/2023

Invited Clubs dba Oak Tree Country Club Edmond Oklahoma

Organize and arrange various events such as golf tournaments, weddings, anniversary parties, school banquets, and celebration of life at an exclusive country club.

Collaborate with different departments to ensure seamless execution of tournaments and events.

Successfully executed more than 50 events, showcasing a track record of accomplishment.

Director of Partnership Development 03/2022 to 12/2022

RiverSport Foundation Oklahoma City

Secure sponsors and underwriters for a range of activities, including national and international paddle sport events, as well as local programs.

Identify and approach new sponsors while also managing the renewal process for existing sponsors.

Achieved over $200,000 in commitments by successfully bringing in new sponsors and increased the number of existing sponsors by more than 30%.

Director of Sales and Marketing 09/2020 to 03/2022

Oklahoma Visual Graphics dba FastSigns Oklahoma City

Hired and provided training for both transactional sales staff and territorial sales staff.

Implemented changes to shift the sales team's approach from being order takers to proactive order makers.

Utilized a combination of digital and traditional marketing strategies to boost product inquiries, successfully raising the sales capture rate by more than 27%.

Director of Business Development 03/2018 to 12/2019

Weichert Real Estate Affiliates Oklahoma

Evaluated and approved independent real estate brokers interested in becoming franchisees of Weichert.

Conducted statewide outreach through cold calling, direct marketing, and social media to identify potential prospects.

Achieved development objectives by successfully securing agreements with new franchisees.

Local Sales Manager 11/2010 to 04/2017 iHeartMedia Oklahoma City

Supervise the tasks of 16 sales account executives.

Oversee the marketing of advertising inventory across 6 radio stations and 3 state radio networks.

Utilize weekly staff and individual sales meetings to assess and implement effective proposals and sales goals.

Successfully met corporate sales targets consistently for the staff, stations, and networks.

Director Multi-Media Sales

08/2007 to 10/2010

Oklahoma Professional Baseball Team dba Oklahoma RedHawks Oklahoma City

Assess eligibility of businesses, state agencies, and organizations as sponsors for team and stadium events.

Engage in B2B solicitations through cold calling and warm leads to secure sponsorships from prospects.

Established the inaugural state radio network for game broadcasts, expanding sponsorship opportunities.

Secured the largest single sponsorship package in the team's history at that time.

Director of Communications & Marketing National Reining Horse Association Oklahoma City

Director of Corporate Sponsorships Oklahoma Professional Baseball Club Oklahoma City

Senior Account Executive

Learfield Sports dba Sooner Sports Properties Norman, Oklahoma

Director of Marketing

Taco Mayo Franchise Systems Oklahoma City

EDUCATION

Degree: Bachelor's

Major: Marketing and Business Communications

Institution: Missouri State University

Location: Springfield, MO

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