Los Angeles Media Relations

PROFILE

JASON MIDDLETON

An outgoing communicator with

over 25 years of experience

managing teams in print, digital,

broadcast radio, and marketing

newsrooms. Enthusiastic about

integrating new technologies

and platforms into

communication programs.

Dedicated to fostering diversity

and increasing the range of

voices within editorial teams.

Broadcast and Digital Journalist (WGA); On-Air Reporter (SAG-AFTRA); Original Content Identification, Creation, and Strategist Expert ***************@*****.*** • 818-***-**** • Los Angeles, CA PROFESSIONAL EXPERIENCE

Staff Producer/Writer at KNX 1070 AM, 97.1 FM, Los Angeles Audacy, Inc. 8/2023 - 5/2024

(released during staff reductions because of bankruptcy at Audacy Inc.) Researched and covered news for the KNX News simulcast – the most listened-to AREAS OF EXPERTISE news and information station in Los Angeles.

• Wrote 15-20 scripts daily for morning drive, with dozens of ongoing revisions/updates for other day-parts

• Scheduled guests; recorded and edited interviews for air

• Strategic leadership

• Project management

• Business communications,

internal and external

• Multiplatform content creation and

distribution

• Live interviewing

• Source diversity and management

• Broadcast standards and

practices

Show Host, Anchor, and On-Air Analyst at KFI 640 AM, Los Angeles iHeartMedia, 1/2021 - 7/2023

Hosted weekly macroeconomics show ("Macro") and served as a fill-in anchor.

• Hosted a weekly show for broadcast and digital/podcast, "Macro," that put complex economic trends into relatable language and context

• Anchored morning show for summer of 2023; fill-in anchor for all day-parts

• Delivered original reporting and analysis during live broadcasts throughout several day-parts

• From 2017 to 2021, before moving to Los Angeles, was already a twice-weekly TECHNICAL SKILLS guest on KFI

• Microsoft, Apple, and Google

office software

• Adobe CS

• SAP

• CMS: Clickability, Ellington,

Wordpress, etc.

Vice President and Tech Editor

Edelman, San Francisco, CA, 7/2019 to 7/2020

Led interactive multiplatform projects that translated market objectives into deliverable creative strategies. Communicated complex concepts and goals to a variety of stakeholders. Trained in internal and external communication strategies, with a strong focus on public speaking and broadcast.

• Created an editorial calendar to ensure teams met quarterly goals and tentpoles

• Designed and launched a repeatable format for the entire storytelling pipeline, customizable for each client, regardless of size

• Activated extensive professional network of Tier 1 - Tier 3 journalists to meet clients' needs

• Delivered original, objective content by developing cross-functional teams comprised of expert sources from a variety of disciplines

• Built and quickly produced a content-delivery system for a story strike team

• Onboarded two new tech clients for annual contracts EDUCATION

English Arts and Journalism

University of West Virginia, WV

ADDITIONAL TRAINING

• NBC Universal Leadership

Academy

• Poynter Institute alumni

• American Press Institute

• Newspaper Next Pilot Program

Show Host, Anchor and On-Air Analyst at KGO 810 AM, San Francisco Cumulus Media, 5/2013 - 5/2019

• Concepted, produced, and voiced the weekly radio broadcast and digital show

"Techonomics"

• Co-hosted talk shows and/or anchored live broadcasts

• Contributed content to five stations in the Bay Area cluster PROFESSIONAL EXPERIENCE, CONTINUED

Content and Communications Consultant

Cunningham Collective, CA, 12/2016 to 12/2017

Authored internal and external content including blogs, posts, podcasts, and video blogs. Conducted independent research, interviews, and data analysis for clients that ranged from Series A to mature multinational companies.

• Created internal communications story mining calendar for multiple tech clients, including Blackberry and Adobe

• Direct consultant for C-suite clients

West Coast Editor for ConnectCRE.com

Connect Commercial Real Estate, 1/2022 to 5/2022

• Identified, created, and edited 10 original stories per day covering commercial real estate for Connect CRE.com, an industry website and marketing platform

• Developed multiplatform editorial/content strategies for clients Director of Integrated Media

NBC Bay Area (an O&O), San Jose, CA, 9/2010 to 11/2012 Provided corporate input and local leadership for owned-and-operated TV station. Directed daily assignments, strategically managed a team of freelance talent, and oversaw approximately 12 direct reports. Created dynamic and engaging content to enhance audience interest, yielding an increase in social media access, traffic volume, and sales.

• Delivered three new content platforms including California Travel and Press Here, which provided vertical technology coverage. Both platforms generated positive revenue within their first year

• Launched a new prime-time broadcast news show, implementing a unique digital-first approach Additional Experience

Director of Editorial, LA.COM, CA (2008 - 2010)

Designer / Consultant, LA Daily News, CA (2006 - 2008) Designer / Graphic Artist/ Features Writer, Houston Chronicle, TX (2000 - 2006) AWARDS

Poynter Institute, 2002, 2006

American Press Institute, 2005

Producer, Local Emmy Award at NBC Bay Area, 2015

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