Product Development Strategic Planning

Mark J. Hebbeler

* ******* *****, **** ********, CT 06092

Mobile 860-***-**** Home 860-***-****

E-mail: ************@*****.*** / ********@*****.***

Web: http://mark-hebbeler.strikingly.com LinkedIn: https://www.linkedin.com/in/markhebbeler

Accomplished business development and marketing professional with a history of outlining strategic planning, brand development and execution of solution based growth within various business market segments.

A proven energetic team leader achieving team prosperity while recognizing individual team member talents in the development of a culture of success.

Specialties: Sales & Marketing Management, Distribution Channel Development, Product Development & innovation, Brand Building, Strategic Planning & Development, Paint and Coatings, Automotive Aftermarket, Lean Principles Market Experience: Aerospace, General Industrial & Manufacturing, Automotive Aftermarket, Transportation, Appliance

Professional History

GES-AGM-AGP, Inc. 8/24 to 12/24

New England Territory Sales Manager

Create direct customer relationships to the manufacture while develop new business opportunities for product applications

Develop new business opportunities and selling strategies for raw material New England Territory

Cultivated market trends for the aerospace / defense market / automotive markets / paint & coating market

Update CRM (HubSpot) and ERP input and maintenance for strategic accounts

Metallized Carbon Corporation 9/23 to 5/24

East Regional Territory Manager

Re-establishing direct customer relationships to the manufacture while develop new business opportunities for product applications

Oversaw the development of selling strategies in the Eastern Region of North America

Supplying mechanical seal products for the aerospace / defense market /automotive

Directed and Update CRM and ERP input and maintenance for strategic accounts

Asbury Graphite Mills 8/15 to 8/23

Senior Territory Business Manager

Develop new business opportunities for raw material markets

Increased sales territory revenue from $14,000,000 to $22,000,000

Responsible for the development of selling strategies in the Northeast Region of North America

Directed development and execution of strategic, tactical brand and marketing plans

Directed CRM input and maintenance

Managed customer pricing negotiations and customer pricing updates

Cultivated up-to-date understanding of market trends and technical developments

Color Craft Ltd. 5/14 to 5/15

Vice President Sales and Marketing

Lead all aspects of new business development and marketing plan creating scalable coatings solutions for brand management, pricing and budgeting. Implementation of brand marketing vision and strategy for establishing new partnerships, insuring a structured approach for future new opportunities.

Strategic planning of product development and marketing strategies for discovering growth opportunities

Achieved organic sales growth by leading sales and marketing efforts in coating industry

Establishes annual and strategic business plans and operating budgets

Contracted new customer in the western region that represents an overall 40% growth potential

Successful streamline of multiple brand positioning including the development of brand standards

Launched, design and create branding, packaging and promotional samples for newly developed products

Responsible for the development, achievement of employee performance objectives

Anest Iwata USA, Inc. 1/04 to 5/14

Marketing and Sales Director / North American Marketing Manager

Spearheaded leadership in business development and marketing for automotive aftermarket, automotive refinish, collision, industrial and coating manufacturing markets. Business development responsibilities included negotiating and acquisition of equipment contracts with core North America customer executive teams. Training of field personnel, and demonstrating multiple product solutions within OEM automobile factories e.g. GM, Ford, Chrysler, Honda and Toyota. Additional responsibilities include, facilitating and completion of equipment compliance testing with the University of Dayton Research Institute (UDRI) in conjunction with the United States Department of Defense, Coatings Technology Integration Office (CTIO) resulting in spray gun compliance for EPA regulated regions.

Achieved 100% growth in the OEM application equipment market segment

Industrial core business application equipment increase averaged 26% from 2012 to 2014

Automotive Aftermarket Refinish coating products increase 15% growth per year from 2004 to 2014

Oversaw the development of selling strategies and train for regional managers in North America

Directed and developed the execution of strategic, tactical brand and marketing plans

Budget management, schedule and advertising for all marketing activities within multiple segments

P&L responsibilities as part of the senior management team for US subsidiary

Ensures timely and accurate reporting of US subsidiary operating results generating a strong ROI

Develop new equipment product strategies and marketing to drive growth and enhance companies values

Maintain up-to-date understanding of market trends and technical developments

Evaluate, monitor, and continuously improve key performance indicators KPI’s

Conceived, setup and coordinate various market global industry specific trade shows

Partner with sales and marketing staff to create marketing collateral and published quarterly newsletter

Planned, designed and developed updated website for North American subsidiary

FKI Logistex Automation Division 8/99 to 3/03

Marketing Manager, Product Management / Graphic Designer / Senior Technical Illustrator

Marketing Manager within the Product Management Group, responsibilities included design and implementation of vertical marketing strategies incorporating other FKI Logistex business units. All business units benefitted from incorporating their product solutions into e-commerce and large warehouse management system (WMS) projects increasing all division brand recognition within automated system distribution markets.

Designed and collaborated with outside public relations firm for trade show booths

Planned, developed and supported individual FKI Logistex business units web sites

Collaborated with outside public relations firm on industry publication advertisements

Created marketing brochures for multiple product lines

Conceived, designed and applied marketing displays for business conferences

Created presentations for multiple business units for training field staff, customer service and customers

Creation of interactive product material for Conveyor and System Training

Professional Baseball player/manager

Minot Mallards (Prairie League) Ohio Valley Redcoats and Lancaster Scouts (Frontier League) 93 to 96

President Simsbury Babe Ruth (Volunteer Experience)

Complete rebuild of the organization from logos to website to kids uniforms www.simsburybaberuth.com

Education

Bachelor of Science / Industrial Engineering Technology - Central State University, Wilberforce, Ohio

Liberal Arts - University of Cincinnati, Cincinnati, Ohio

Skills

Business Development

Territory Managment

Brand Marketing

Sales Strategy Merchandising

Strategic Planning

Advertising

Trade Shows

Customer Retention

Strategic Planning

Distribution Development

Corel Draw

Corel Photo-Paint

Adobe Illustrator

Adobe Acrobat Pro

Presentation

Microsoft Products

Microsoft Movie Maker

Mechanical Desktop

AutoCAD

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