Copywriter and Multimedia Content Specialist
Resume:
S P H U M S E L E L N E N D L O V U
C O P Y W R I T E R, S O C I A L M E D I A S T R A T E G I S T, A N D C O MMUNICATIONS S P E C I A L I S T
C O N T A C T
*************@*****.***
https://sphumehndlovu.wixsite.c
om/portfolio
RHODES UNIVERSITY
Postgraduate Diploma in Journalism
2018
2014 - 2017
RHODES UNIVERSITY
Bachelor of Arts in Law and History
E D U C A T I O N
S K I L L S
Content strategy and ideation
Scripting
Voiceovers
Steakholder relations
Press releases and statements
Brand building
Social media listening
Social media and community
management
Social media reporting
Internal Communications
Storytelling
Multimedia recording and editing
P R O F I L E S U MMARY
I am a creative, out of the box, “must find he answer if Idon’t have it” kind of writer with a proven record in developing and executing content strategies, effectively communicating to vast audiences and finding creative solutions to meet business objectives. I am also a muntimedia content creator who actively participates on every steps of the communication process
WORK E X P E R I E N C E
YFM 2024 - PRESENT
Copywriter
Vetro Media 2023 - 2024
Midweight Copywriter
JD Grpup 2022 - 2023
Copywriter
Support the sales and creative solutions department with creative scripts that will bring life to ads and competitions that flight on the station.
Support other departments with any adhoc communication. Create show and station imaging that speaks to the station’s brand persona, presenter personalities and industry regulations Take the lead in co-ordinating recordings and identifying appropriate voiceover artists for promos.
Conceptualised social media calendars and ads for clients Brainstorming and creating ideas and copy for client pitches Writing blog posts and other digital copy for clients Coming up with art direction and briefing
Coming up with campaign strategy ideas
Clients: Dischem Health, Milpark Education, The Virtual Agent, Vuka Pies and Etosha.
Social media content conceptualisation and strategy for Everyshop, Incredible and HifiCorp Facebook and Instagram pages
Campaign and organic media copywriting
Blog posts and advertorials
Category headline copywriting
Social media reporting
Social media event coverage
Manage steakholder relationships
UNIVERSITY OF SOUTH AFRICA
Bachelor of Psychology
2024 - Present
S P H U M S E L E L N E N D L O V U
C O P Y W R I T E R, S O C I A L M E D I A S T R A T E G I S T, A N D C O MMUNICATIONS S P E C I A L I S T
C O U R S E S
Available on request
WORK E X P E R I E N C E
2020 - 2022
Primedia Broadcasting
Copywriter 2022 - 2022
SA Taxi
Junior Copywriter
2024 - 2025
Conceptualise, write, and produce live and recorded client commercials, produce station promos, and demos for sales pitches, and produce station imaging and branding-driven elements for 702, 947, Cape Talk, and KFM.
Work closely with sound engineers in the studios to deliver promos and commercials
Team up with online producers in the production of web content and videographers in the production of video content Take part in departmental and station events such as brainstorming sessions, status meetings, training sessions, and staff meetings
Clients include RMB, FNB, Outsurance and Growth Point Properties.
Draft marketing content for digital and physical campaigns including emailers, website banners, digital screen content, social media posts, Google My Business, blog articles, flyers, video scripts, and SMSes for the various SA Taxi businesses including SA Taxi Finance, Insurance, Auto Parts and Repair.
Write and send all internal communication.
Write communication for external communications
Community management and content creation for the internal and external social media pages
Create and manage monthly communications calendars Report on and present engagement stats of the internal communications and Facebook page.
Create a communications strategy for the internal and external Facebook and Instagram pages
English: Fluent
IsiZulu: Fluent
IsiXhosa: Fluent
SeSotho: Intermediate
Afrikaans: Basic
L A N G U A G E S
The Complete Copywriting Course:
Write to Sell Like a Pro
August 2021
Udemy
The Fundamentals of Digital Marketing
April 2020
Google Digital Garage
Better Business Writing
November 2019
Udemy
R E F E R E N C E S
PRIME MERIDIAN DIRECT
Market Conduct Assistant
August 2019 - September 2020
CAXTON NEWSPAPERS
Junior Journalist
December 2018 - July 2019
RHODES UNIVERSITY
Writer
July 2018 - December 2018
O T H E R E X P E R I E N C E S
Contact this candidate