Digital Marketing Transformation

JAMES LANTOS

*** **** ******, **** ***, Norway, ME 04268

781-***-**** ***@*********.***

Technology, Business, Research, Writing & Design Consulting

Executive Summary

With over three decades of experience across diverse industries, I bring a unique blend of technical expertise, business acumen, and practical solutions to every project. My career spans systems analysis, healthcare administration, legal support, and digital innovation. I am known for delivering transformative results through strategic thinking, efficient project management, and an unwavering commitment to excellence.

With this portfolio, I aim to provide my clients with tailored solutions that leverage my diverse expertise and decades of experience. Together, we can achieve transformative results in technology, business, and beyond.

CORE COMPETENCIES & SERVICES

Systems Design & Technology Solutions

I deliver end-to-end technology services, from system architecture to multi-platform integration. Notable achievements include:

Designing and managing a patient tracking system for a healthcare startup.

Building custom legal research and case management systems.

Upgrading restaurant management inventory management systems.

Architecting inventory and order processing systems for over 1 million SKUs across e-commerce platforms like Amazon, Etsy, Walmart, and Wayfair.

Developing metadata optimization workflows for a 300,000-item digital archive.

Researching ML/AI systems / strategy.

Business Operations & Project Management

As an experienced entrepreneur and project manager, I help businesses optimize operations and scale efficiently. My skills include:

Managing budgets and financial systems using QuickBooks and advanced Excel functions.

Recruiting and managing remote teams of (over 200 professionals the past 20 years)

Establishing supply chain, leading vendor relations and streamlining workflows to boost efficiency.

Digital Commerce & Publishing

I’ve successfully built e-commerce platforms, engaged with publishers and devised digital content strategies that drive revenue growth. Highlights include:

Publishing 16 historical picture books while managing nationwide distribution.

Optimizing multi-channel sales through e-commerce platforms.

Creating custom print and e-catalogs and overseeing end-to-end digital marketing campaigns.

Legal & Regulatory Consulting

With 30 years of experience navigating the Social Security Administration (SSA), I am able to work with clients at ALJ hearings and Appeals Council proceedings, filing district court documentation, and advocating for claimants while they navigate SSA challenges. My expertise includes:

Mastery of SSA law, including POMS and HALLEX guidelines.

Managing legal workflows for elder law, estate planning, and Medicaid/Medicare applications.

Supporting litigation through case research, timeline development, and attorney strategy coordination.

Healthcare / Care Administration

My healthcare / care management expertise includes developing systems that save clients significant time and money:

Implementing care coordination networks with over 30 providers.

Designing cost-saving workflows that reduced expenses by over $600,000.

Navigating HIPAA compliance and Medicare/Medicaid requirements seamlessly.

SIGNATURE ACHIEVEMENTS

1. Technology & Digital Transformation

- Achieved successful design and launch of websites incorporating new navigation, content management, and publishing technologies to achieve merchandising and branding goals.

- Implemented design life cycles using Agile Software Development methodologies.

- Designed financial/metric modeling systems to evaluate sales performance and consumer behavior.

2. Leadership & Team Management

- Provided leadership in recruitment, hiring, management, motivation, and collaboration of hundreds of employees, contractors, vendors, and strategic partners across: programming, graphic design, marketing, production, research, and logistics.

- Responsibility for ensuring on-time completion of deliverables, including detailed business requirements.

3. Market Development & Strategy

- Identified niche retail and wholesale markets and channel opportunities.

- Performed market and product research relating to new value and customer opportunities.

- Managed business development efforts, including partnering with brick-and-mortar retailers and leading online e-marketplaces to achieve merchandising goals.

- Analyzed key competition, market trends, and the product/market landscape.

- Client / Customer Types:

1.Retail

Government Buyer

Federal/State/Local

Selected Customers:

Mayor (Miami Beach)

President (Panama)

White House (Vendor)

Library

Restaurant Chain

Retail Customer

School

2.Wholesale

Ad Agency

Antiques

Art Consultant -

Decorator

Art Gallery

Book Store

Catalog Mail Order

Frame Wholesaler

Design

Florist

Frame Store

Furniture Chain

Furniture Store

Gift Chain Store

Gift Store

Grocery

Hardware

Historic Society

Home Decor

Interior Design

Jewelry Store

Map Store

Museum Store

Poster Store

Resort Store

Sports Memorabilia

Set Director

Stationary Store

Web Dealer

4. Product Innovation & Launch

- Managed new product development and rollout processes for traditional and e-commerce domains.

- Prepared digital and print advertising/catalog collateral and executed both traditional and internet ad campaigns.

5. Operational Excellence

- Developed and managed supply chain networks.

- Oversaw customer service efforts involving tens of thousands of Internet customers.

KEY PROJECTS

Digital Archive Innovation (20+ years)

I developed and managed a 20-year-old digital publishing company focused on historical art and photography, made up of 300,000+ Library of Congress images. I served high-profile clients such as the New York Public Library, National Park Service, Cracker Barrel, HBO, NBC and the White House. My contributions include:

Publishing 16 historical books distributed nationally.

Generating seven-figure e-commerce revenues through innovative sales strategies.

Healthcare & Legal Systems Development (12 years)

Designed a nationwide pathology lab tracking system.

Supported multi-million-dollar settlements with custom litigation databases.

Development scripts to streamline image processing research at NIMH. Co-author on several published medical research papers, contributing to brain imaging studies in psychiatry. (References)

Urban Transportation Research (10 years)

Conducted a decade-long mobility study across 200 cities and towns, which was noted by NPR's All Things Considered and referenced by the Boston Globe.

Consulted with the Department of Transportation’s Volpe Research Center and other stakeholders to advance urban mobility solutions.

Developed proposal for a software startup to raise NSF SBIR funding

SELECTED PORTFOLIO

1. Business Operations

SNAPSHOTS OF THE PAST

B2C – Prior E-commerce Success: 7 figures sales across Ebay / Amazon (2006 – 2016)

oDeveloped / Managed sales & systems for leading online art seller, Liebermans.net

Reference

B2B – Sold to over 200 retailers as well as other academic and TV/studio buyers.

Reviews

oPress Release (2024)

oHistory of the Company

oScholarly Article About Snapshots: “On Nostalgia”

Active Marketplace Presence:

oAmazon Store

oWalmart Store

oEtsy

oMain Website

Product Development & Marketing

oDesigned:

oGreeting Card Line - Catalog

30 Sample Cards

220 Card Samples

120 Vintage Holiday Cards

oB2B Framed Picture Offering Flier

oOlder Retail Flier

Business Planning & Development

oBusiness Plan Financials Video Pitch

Publishing & Writing

oAuthored / Edited / Designed Book Imprint: “Pictorial America”

o16 Picture Books Published by Applewood Books / Arcadia Publications / History Press

o20-Year P&L Analysis

oBook Marketing Proposal

2. Research & Academic Work

NSF SBIR Pitch

Class Projects – Data Science

oNew York Times Keyword Graph Analysis - Final Report

oYelp - Exploratory Data Analysis - Final Report

3. Additional Experience

Boston Auto Tour: blog about 10 year rideshare “citizen research”

Kickstarter Fundraising Site

Technical Proficiencies

BI / Visualization: Tableau, Spotfire, Qlikview, matplotlib, ggplot, plot.ly

CRM / Customer Service: Outlook/Gmail, Oracle/Siebel, ZenDesk, Sugar CRM, Netsuite

Coding Languages: (University) R, C, Java, Javascript, Python, HTML (Online Courses) PhP, Ruby, Perl, Ajax, VBA (Coursera / Datacamp.com) Python, R

Database Management: Oracle SQL Developer 2009, MySQL (Big Data) Databricks

Financial Systems: (Used) Quickbooks (20 years), Excel (30 yrs. experience), Advanced Excel: Pivot Tables, Macros, Advanced Functions (If, WhatIf, CountIf, AverageIf, SumIf, Aggregate, SumProduct, V/H Lookup, Index, Match, probability functions, et al); (Demo’d) Oracle Financials, HFN

Microsoft Office: Word, Access, Excel, PowerPoint, Visio

Adobe: Rush / Premiere (video editing)

Project Management / Communications: Basecamp, MS Project, GoToMeeting, LogMeIn, Zoom

Publishing: Website/Catalog Design/Management, CMS, WordPress, Photoshop, InDesign, Quark, Junyper Notebooks, Databricks, LucidChart, SquareSpace, Infogram

Resources: Vendor Trade Magazine/Buyer Guide (ie, Internet Retailer), Trade Journals, Trade Shows (Book, Gift, Art), Freelance Consultants/Developers (rolodex of contacts)

Servers / Systems: Unix, Windows, Cloud Computing/AWS, GitHub, PC, Mac, Unix, Internet, Database, Spreadsheet

Social Media: Facebook, Twitter, Hootsuite (Certified), LinkedIn, Pinterest, Instagram, Flickr, Hubspot (Certified)

Statistics: probability, predictive modeling, hypothesis testing, statistical inference, regression, logistic modeling, data mining (see coursework below)

Strategic: Market Analysis, Strategy, Business Development, Annual Planning, POC, Specifications

Shopping Cart Systems: (Used) Magento, Shopify, Miva, Amazon Store, Yahoo Store, Volusion (Demo’d), Netsuite, Oracle E-biz, IBM, Adobe, Zencart (Feed/Transaction Processing) Amazon Seller Central, Ebay, Google Shopping, Big Commerce

Web / Marketing: Analytics: Google Analytics, Adwords Editor, Hootsuite (Certified), Hubspot (Certified), Facebook Ads, 14hr. SEO Seminar/Mark Moran, Adobe Analytics (SiteCatalyst), IBM Coremetrics (Evaluated) DoubleClick, Google Data Studio, Tag Manager, Attribution 360, Analytics Suite, VisualIQ

Web Retailer Partners: (Partnered) Amazon, Sears, Buy.com, Walmart, Wayfair, Etsy, Liebermans.net, Art.com, Barewalls.com, CafePress, FineArtAmerica.com, Craigslist, Ebay, Facebook, Pinterest, Shopify, Target, Zazzle

Statistical Tools

Regression Analysis: Stata Optimization & Operations Research Methods: Proficient in Analytic Solver and various optimization techniques, including linear programming (Simplex method), network optimization, integer programming, sensitivity analysis, dynamic programming, stochastic processes, nonlinear optimization, and queuing theory

Statistical Modeling: SAS, SAS/Enterprise Miner/Guide, R/R-Studio, Hypothesis Testing, Single/Multiple Regression Models, Logistic Regression, Bayesian inference, Hierarchical/Non-Hierarchical Cluster Analysis, Decision Trees, PCA, Factor Analysis, Conjoint Analysis, Supervised/Unsupervised Learning, Data Mining, Regression, RFM, Market Basket Analysis/Association Rules, Memory-Based Reasoning/Machine Learning, Customer Lifetime Value/Survival Analysis, Random Forests

Database Management: SOL, ERD, MySOL, Oracle

Education

Graduate Studies, Project Management – Brandeis University

Graduate Certificate, Business Analytics – Bentley University

Graduate Studies, Computer Science – University of Massachusetts

BBA with Distinction – University of Michigan

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