Marketing Manager Human Resources

Jennifer Lee

**** ****** ******, *******, **, V*N 4B7

Cellular: 604-***-**** Email: ***.********@*****.*** or ***********@****.**

Summary of Qualifications

●10+ years communications & marketing experience in the high tech, biotech (industry association advocacy) and not-for profit sectors (post-secondary and regulatory sector)

●6+ years supervisory, budgetary, and project management experience

●10+ years volunteer experience (developing strategic communications plans, event planning & website work)

Employment

Communications Specialist, Zinc8 Energy Solutions 2023 (Jan to Oct)

●Managed the Zinc8 brand, website redevelopment, internal and external communications

●Developed and launched a website within 3 months along with metrics to support business development; product update news releases; social media

●Developed and managed internal and external communications; developed newsletter for all staff, investors, and board

●Developed templates and style-guide for brand

●Developed presentations for CEO and staff presentations

●Negotiated and managed 3rd party vendors

Digital Communications Manager, adMare BioInnovations 2021-2022

●Community building, grew their online community from 200 members to 1,550, using organic and paid campaigns, within 1 year; Support for social media (LinkedIn, Twitter and Facebook)

●Developed online community plan/strategy, pivoting it from an Academy service to general community (supporting the ecosystem); Developed weekly newsletter for community members

●Managed online/virtual events, support for website content, managed website; Developed metrics for online community management

●Learned and used the Graduway Community platform

Senior Communications Specialist – Digital, Association of BC Forest Professionals 2017-2021

●Responsible for the website and digital content worked with registration and member professional development; managed and implemented digital services (online purchases and transaction)

●Managed online job posting applications and integrated it with other communications channels; generated $2,000 to 5,000 revenues per month

●Developed and distributed the Increment, a bi-monthly electronic newsletter distributed to over 5,000 members

●Managed conference registration, working with accounting staff to ensure a seamless process; sold-out conferences for 4 years

Online Channels Development Business Partner, BC Safety Authority 2010-2014

The online strategist and expert in best practices for online marketing and engagement at a not-for-profit organization to promote safety excellence. Worked with department to develop content and digital assets

Manager, Marketing, & Communications, BCcampus 2003-2009

Developed and delivered integrated marketing communications programs to build relationships with stakeholders in academia, government, and students

Additional Work Experience

- Business Development, Proposal Development, and Marketing at a Graphic Design Studio

- Contract Service Marketing and Administration (North America) at a Medical Devices Company

- Investor Relations and Contract/Licensing Administration at an animation company

- Client services experience at Pacific National Exhibition and directed work of 30-50 vendors at events

Education

- 2009 Certificate of Web Intelligence (100% online) - University of Irvine California, Continuing Education

- 2007 Certificate of Web Analytics (100% online) - University of British Columbia, Continuing Studies Department

- 1995 Bachelors of Business Administration and Communications - Simon Fraser University, Joint major in Marketing and Media Studies

Additional Skills and Education

Computers

●Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, etc.)

●Advanced Microsoft Office (Word, Excel, PowerPoint, etc.)

●Content Management Systems (Drupal, CMS Made Simple, Weebly, Wordpress, Sharepoint and Active Network)

●Online Video Management Software (Brightcove, YouTube, and Vimeo)

Education

●User Interface Design, Level 1 and 2, UBC Continuing Studies

●Web Usability and Testing, UBC Continuing Studies

●Internet Marketing, BCIT

●Managing Communications in Organizations, SFU Continuing Studies

●Conflict Resolution and Negotiation, IABC

●Project Management, BC Safety Authority & JIBC

●Adult Education (Learning Outcomes), BC Safety Authority & JIBC

●Mobile Workshop: How to design and develop for mobile, Domain7

●Toastmasters, Headliners

Volunteer Experience

Nominations Committee, Society of Canadian Women in Science and Technology 2022-present

●Recruitment of new board members that ensured diversity and inclusion

Business Development Committee, Eastside Culture Crawl Society 2020-2022

●Pitched an artist-painted growler for auction, approached companies for auction items. Raised $2,000

Steering Committee, Communications Chair, Burnaby Food First 2014-2017

●Provided guidance and direction in the development of Burnaby Food First Steering Committee

●Managed the growth of awareness and support for Burnaby Food First through the Communications Committee

●Developed communications plan, support materials and redesigning website to align with strategic plan

●Developed metrics for the Communications Team

Web support, Richmond Days of Summer & Winterfest, City of Richmond 2011-2013

●Managed and uploaded content on the Richmond Days of Summer website; Technical support for Wordpress

●Developed the news release areas of the website and interacted with the communications department to ensure that news releases were posted on website; Web analytics troubleshooting

Treasurer, High Tech Communications Exchange (www.HTCE.org). 2003-2012

Contributed to the overall operations and execution of events, fiscal and budgetary responsibilities, and kept an eye on the financial health of the HTCE

●Managed HTCE events with an average attendance of 30 to 50 participants and featured key speakers on a variety of marketing and communications topics such as social networking, lead generation, or Search Engine Optimization; Managed content for social media

Communications Committee Chair, SCWIST (www.scwist.ca) 2009-2011

●Develop a strategic communications plan for the Society of Canadian Women in Science and Technology – approved and implemented

●Developed social media plan; Implemented use of Facebook and Twitter to connect/engage with audience

●Recruited volunteer communications committee members

Social Networking, O Zone (Olympic Venue), City of Richmond Feb 2010

●Developed a plan and measures to ensure success of the use of social media

●Managed online content and communicated with audiences on Facebook and Twitter and implemented proactive feedback in response to audiences’ informational needs

●Within 2 weeks, went from 0 to over 5,000 “likes” on Facebook and 280,000 plus visitors to Richmond O Zone

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