Business analyst, CRM Manager, Test Lead

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MARTA VAZQUEZ

London • +447********* • ********@*******.***

LinkedIn Profile

PROFESSIONAL SUMMARY

Driven Business Analyst and IT Business Partner with extensive knowledge in Product and Project Management and 10 years' experience in events, programmes, Salesforce, data and railway projects. Quality-driven and proactive with advanced understanding of change, contract, risk and quality management, with a focus on process improvement.

CORE STRENGTHS

• Salesforce SME

• Research and Development

• Process Improvement

• Agile DSDM certified

• JIRA, ClickUp, Asana, Trello, Figma

• Business Engagement

• Change & Quality Management

• Knowledge of PRINCE2, Waterfall, Scrum, APM

WORK HISTORY

IT Business Partner

GSMA - London 09/2023 – Current

• Managing IT demand for specific business units, focusing on customer relationship development and aligning technology with business strategies

• Point of contact for IT issues for my business customers: o Monitoring the level of customer satisfaction and focusing on continuous improvement of IT service delivery

o Building trusting partnerships with the business through consistent, reliable delivery and feedback

o Consulting with the business to understand their business plans, operational objectives and roadmaps, identifying and initiating through the current governance processes

• Leading the Salesforce Transformation Project for my business areas, to optimise our CRM and increase sales revenue via new products and services, improving our end-users and customer experience

o Leading both the QA and UAT testing workstreams, managing user stories, test cases and scripts

• Working closely with business SMEs and developers to ensure requirements gathered are translated into effective solutions

• Managing stakeholder expectations, communicating progress updates, assisting in resolving any hurdles

• Supporting the re-launch of GSMA Advance, collaborating with suppliers to enable e-commerce sales via WooCommerce and Stripe

Product Manager

QS - London 05/2021 – 09/2023

• Led small to medium-scale projects providing global comparative data on university performance.

• Managed the release of a new Sustainability Ranking (scope through to closure), ensuring timely deployment through daily liaison with Tech Teams (Web, Product, Devs)

• Wrote and managed Initiation documents, Project and Quality Plans, RAID logs, WBS, PBS, Closure Reports, and PDRs.

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• Acted as and collaborated with Business Analysts, liaising daily with Developers and Quality Testing teams for technical testing and UAT

• Utilised feedback from stakeholders to help drive efficiencies and improve business plans Project Manager

GTR - London 03/2020 - 03/2021

• Main point of contact for the Performance Improvement Management System (PIMS) programme

• Scoped and managed multiple cross-functional projects for GTR and Network Rail

• Produced a new performance-focused learning pathway for managers, which was showcased and shared across partner companies for adoption

• Conducted quality assurance for internal and external audits

• Collaborated on cross-industry projects

• Developed and utilised the GTR RM3P maturity model to improve performance in physical locations such as depots, delivery units and stations

Project Manager

GSMA - London 01/2019 - 04/2020

• Supported the deployment of a Climate Toolkit, including a Climate Action Handbook and SBTI Company Guidance whilst managing multiple projects for the GSMA Climate Action Programme Sponsorship Project Manager

GSMA - London 04/2017 - 12/2019

• Project managed the sponsorship implementation at different GSMA events ranging from 500 attendees (Mobile 360 Series) to 110,000 (MWC Barcelona), ensuring progress against milestones and budget control

• Secured budget for process improvements in Salesforce.com, resulting in operational savings of £50K in the first year

• Designed and developed Salesforce tutorials and e-learning for 150-200 staff members

• Performance reviewed as ‘exceptional' in FY18, as well as three consecutive performance-based awards

Head of Sales Support

GSMA - London 04/2012 - 04/2017

• In charge of the smooth running of the rebook process onsite, worth £5 million in sales revenue

• Produced metrics and analysis tools using Salesforce.com to inform decision-making, sales forecasting and strategic planning

• Provided business analysis and project management support for Salesforce CRM integration projects such as the Online Event Manual

EDUCATION

Introduction to Product Management, WIT Coursera 2022

Diploma: Construction Site Management

CDM Regulations 2021

Agile DSDM Practitioner: Project Management

APMG - London 2020

Agile DSDM Foundation: Project Management

APMG - London 2018

Post Graduate Certificate of Education (PGCE)

Goldsmiths' College - London 2010

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